Warning: "Real" Bloggers Don't Want Your Guest Posts

on under Guest Editorials, Tactic Tuesday.

I recently came across a blog post by a writer who I have tremendous respect for. John Scalzi is president of the Science Fiction and Fantasy Writers of America, and something of a personal hero. He also despises your requests for guest posts. In March, he wrote this:

Recently my e-mail had been inundated with people who I don't know and have never heard of before (or organizations, which is even worse), asking me if they can write a guest post on some highly obscure but generally commercially-related subject, because they are sure that my audience will just love it, etc. I don't know whether this is a new spammy practice or if some SEO-mad consultant has advised his clients that "guest posts" are the new black, or whatever, but I do know this sudden wave of solicitations is highly annoying.

Meanwhile, in April, State of Search decided to stop accepting guest posts. Why?

Nowadays however the 'link requests' have become less, but my inbox almost can't handle the guest post requests. The link building requests have turned into guest post requests. But they are not any better, or less for that matter.

And most of you are probably already aware that ProBlogger has decided to stop accepting unsolicited guest posts as well.

Of course, we at Northcutt still accept guest posts, as do major brands like Moz, but it's impossible to deny that there has been a recent shift in the industry. Perhaps this was a response to the warnings that Penguin 2.0 was coming. Either way, it's clear the link spammers are now choosing to make guest post requests instead.

And the problem is accelerating.

Blogs all over the internet are telling you they won't accept your guest posts, no matter how high the quality.

The fact that big name bloggers are increasingly telling their audiences that they simply will not accept unsolicited guest posts should be disturbing if this is where most of your links are coming from. As fewer and fewer blogs accept guest posts, we are creating two webs: the ones that accept submissions and the ones that don't.

If your link profile doesn't exist on both webs, Google can easily identify that your "popularity" is artificial.

Guest Posting for Traffic and Natural Links

The future of guest posting has little to do with the single link back to your site. Google is growing increasingly aware of who is responsible for content, and there's no reason to think this won't be used to filter out results propped up by links from a limited number of authors.

It's time to start thinking about guest posts as a chance to grow brand impressions. We can leverage that opportunity to drive referral traffic, and to promote tools and content that naturally attract links of their own.

The most successful sites on the web are powered by tools and communities. Use guest posts to promote tools and communities that will snowball, not to build direct links.

Image credit: Eric Fischer

  • I'd like to do some guest posts myself—haven't done any yet—but more to provide interesting content that real people will find compelling than for the links.

    My blog has been slow to grow thus far, but that's okay with me, as it's going to morph into an author site eventually. I never planned to be an immediate rock star. Hopefully I can work guest posts into a natural growth strategy.

    • Carter Bowles

      I still highly recommend guest posting done for the right reasons, so if you haven't done it at all I'd suggest getting started. Aim high. It's worth it if only for the fact that it raises your content standards. If you can get published on grade A blogs, you know your content is worth publishing.

      Good luck.

  • I'd like to do some guest posts myself—haven't done any yet—but more to provide interesting content that real people will find compelling than for the links.

    My blog has been slow to grow thus far, but that's okay with me, as it's going to morph into an author site eventually. I never planned to be an immediate rock star. Hopefully I can work guest posts into a natural growth strategy.

    • Carter Bowles

      I still highly recommend guest posting done for the right reasons, so if you haven't done it at all I'd suggest getting started. Aim high. It's worth it if only for the fact that it raises your content standards. If you can get published on grade A blogs, you know your content is worth publishing.

      Good luck.

    • Jonathan Jones

      I think it's much simpler to guest post for a blog that you actually own. If it's an organisation you're guest posting on behalf of then your battle is so much harder. Bloggers will expect money, or some sort of return. This is of course from my own experience doing outreach in the finance niche. It's extremely difficult.

      • I think you make a good point about guest posting being a different battle when it's being done on behalf of a company/organization rather than for a personal blog. It's not impossible, but it does take some work to convince site owners in a specific niche that you have authority and can add value to their site.

  • lee ram

    Liverpool accept Swansea bid for Shelvey

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    Newly promoted Crystal Palace had also been
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    Shelvey began his career with Charlton
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    He made sixty-nine appearances in three
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    Source : http://www.indo11.com

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    Skor 10-0 Jadi Bukti
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    Setelah meraih kemenangan 2-1 di laga pembuka
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    Sumber : http://www.indo11.com

  • Chhunmeng CoolCool

    Alonso mengaku sulit berpisah dengan Massa

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    Sumber http://indo11.com

  • chhunmeng lyly

    Montella ingin mengalahkan Juventus

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    Polandia bertekad mengalahkan Inggris

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  • chhunmeng tyty

    Scolari menyebut Neymar terbaik di Brasil

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  • chhunmeng tyty

    Taktik rotasi Martino bagus untuk pemain Barcelona

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    Sumber http://indo11.com

  • chhunmeng tyty

    Turki harus fokus menghadapi Belanda

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    Indo11 - Satu-satunya cara Turki
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    Sumber http://indo11.com

  • chamroeunluis

    Arrasate eyes United scalp

    Agen Bola terpercaya indo11.com reported,Real Sociedad coach Jagoba Arrasate said his side needs to get a positive result against Manchester United on Tuesday.

    Without a single point from their opening three UEFA group games, Sociedad may have to aim for third spot to continue their continental campaign in the Europa League if they fail to win against their English opponents.
    Sociedad are four points behind third-placed Shakhtar Donetsk with Bayer Leverkusen a further two points ahead in second position.

    “We know it well, if we don’t win tomorrow we will have almost no chance to stay in this competition and will be focused on (Europa League qualification),” Arrrasate said.

    “We will prepare well for the game, hopefully being close to our best performance and try to win this match.

    “We won’t approach the game differently just because there is a possibility we could get eliminated.”as reported by Indo Eleven.

    Arrasate said he is aware that Manchester United will pose a stern test, but hopes he can upset the form book.

    Sourcehttp:// indo11.com

  • nanotoka

    Brendan Rodgers mengakui kemajuan anak asuhannya

    Berita olahraga terpercaya dari
    terbaik indo11.com, setelah sukses
    mengalahkan West Ham dengan skor menyakinkan, Brendan Rodgers harus
    berhati-hati terhadap timnya yang bisa besar kepalanya tetapi Rodgers sendiri
    mengakui dengan kemajuan timnya.

    hanya terus maju dan memenangkan setiap pertandingan. Kami mendapatkan
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    Sumber : http://indo11.com/

  • Debuchy unsure about his future at Newcastle

    Agen Bola terpercaya indo11.com reported, Mathieu Debuchy, a defender of Newcastle United, says he is in doubts about his future at the club while he is refusing to miss a move to PSG.
    The 28-year-old, who has scored one goal in 23 Premier League appearances for Newcastle this season, is unlikely to stay at the club.
    During the press conference, the defender has revealed that he won’t rule out a move to Paris Saint-Germain, as reported by Agen Judi terpercaya indo11.com.
    "PSG? I am here until the end of the season and for next year, I do not know," the 28-year-old said.
    "This is a great loss for us so obviously I was sad but I'm happy for him because PSG is a great club."
    He added, "I had the opportunity to talk a little with Yohan Cabaye and it is clear he is really happy there."
    Source http://indo11.com

  • Rima mar

    Inilah Alasan Prandelli Sebut Iniesta Pemain Terbaik Dunia

    Berita terbaru dan terkini dari City Holiday – "Iniesta, tak diragukan lagi merupakan pemain terbaik di dunia," ungkap Prandelli dalam wawancara bersama Marca.

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    Salah satu kualitas utama yang disebut pria 56 tahun tersebut menjadi pembeda bagi seorang Iniesta adalah konsistensinya untuk bermain di laga tandang.

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    Sumber http://cityholidaybet.com/

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  • Bioskop168

    doesnt we should be do some guest post to increase our rank at seo? or am i mistaken to absorp some seo knowledge?

  • Richard J D’Souza

    If Google can filter the good and bad, it would benefit everyone.

  • Bandar bola always post using our team. Somethime guest post don't satisfied us

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