Tactic Tuesday


Site Architecture & Core Keywords: Get Optimized In 3 Steps [Tactic Tuesdays]

Last week we talked about how to identify your core keywords. This week, let’s talk about some changes you can make to your site architecture to make sure it’s optimized for those keywords. What follows is borrowed in large part from our comprehensive Website Architecture SEO Audit Checklist, with 51 actionable checks. 1. Check And…

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Core Keywords: Determining Risk & Reward [Tactic Tuesday]

Core keywords define what your site is about. They are a starting place for stemming off almost endless subtopics, they are your most valuable keywords, and they should be one of the major focuses of your site’s navigation and architecture. Here’s how to go about finding out what they are. 1. Start With Your Existing…

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Query Strings & SEO: How To Check For and Fix Issues [Tactic Tuesday]

Let’s talk about query strings, how they can cause problems for SEO, how to find them, and how to fix the SEO issues. What Query Strings Are, And Why They’re A Problem For SEO Query strings, also called URL parameters or URL variables, are the parts of a web address that comes after a question…

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detour signs

Fix 301 Redirects For SEO [Tactic Tuesday]

Every time a link passes through a redirect, PageRank is lost through a piece of Google’s algorithm called the “damping factor.” In practice, this means that any time you link to yourself, you want to link directly to the target page, not to a URL that redirects. Here’s how to do that, if your site…

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mountain guide

Developing Content Guidelines [Tactic Tuesday]

Most companies fully understand their content needs to be good. Content strategies that fail typically do so on the systemic level. Processes, audiences, and goals are ill-defined. Fixing this starts with a clear set of content guidelines. Use the template below to get a concrete start on your own. The Purpose of Content Guidelines Develop a clear…

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How To Structure And Use A Content Calendar [Tactic Tuesday]

Let’s talk about why you need a content calendar, how ours are put together, and a bit about viewing them as part of a larger process. Download our content calendar Excel template here. (The example posts are fake. This is obvious, but yes, they are.) Why You Need A Content Calendar Your team, clients, and…

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Grow Social Media Reach Using Twitter Chats [Tactic Tuesday]

To borrow an old political saying, as Twitter goes, so goes the Twitter chat. A few years ago,  when Twitter was still growing daily users at a healthy rate, Twitter chats were as hot as Hansel. Every organization wanted to run one, and every Tweeter wanted to be in one. They were a sign of…

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How To List All Pages On A Website, In 4 Steps [Tactic Tuesday]

Step 1: Download ScreamingFrog (The Free Version is Overpowered and Awesome) That’s here. I’m not, in general, a fan of browser tools for this kind of thing and the free version of ScreamingFrog is so overpowered that anybody who does anything resembling webmaster or SEO work should have at least that. No that’s not an affiliate link, I just…

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SEO checklist

Introducing the 1,200-step Inbound Marketing Audit

In September, we released our fact-checking resource of 260+ Google ranking factors, ranging from outright myths to facts that were directly confirmed and verified by testing. It did really well. But the biggest complaint, which is actually the same complaint that I see towards basically every piece of content on SEO, content marketing, and so-forth,…

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Frequently Asked Questions About White Labeling

What is White Labeling? A white-labeled product is something produced by one company and then sold under a brand name by somebody else. For example, “store brands” are almost always white-labeled products. A manufacturer with no consumer branding sells the product to the retailer, who can sell it for a higher price than the manufacturer…

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