Tactic Tuesday

pen

Broken SEO: Find Your Missing Title Tags [Tactic Tuesdays]

Title tags are one of the most important pieces of content on your page. Without a title tag, a page in search results will either have no title to draw users in, or it will feature an algorithmically produced title created by the search engine, which is likely to be irrelevant and perhaps unnatural looking….

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doorway

SEO Mistakes: Doorway Pages, Find And Fix Them [Tactic Tuesdays]

Doorway pages, also known as gateway pages, are pages set up to capture search engine traffic, but do not add value for users. An example of this is to create a landing page for every city in the country, without any differentiating information on the page other than the name of the city somewhere on…

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stealth bomber

SEO Mistakes: Discover And Fix Accidental Cloaking [Tactic Tuesdays]

“Cloaking” occurs whenever what a user sees and what a search engine crawls are somehow different. Cloaking is not always intentional or malicious, and in fact it is frequently accidental. Search engines do a decent job of separating malicious cloaking from accidental cloaking, but we’re of the opinion that it should be avoided as often…

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location this way

Where To Put Your Keywords: 8 Places To Enter Them [Tactic Tuesdays]

Most people know they need to use keywords on their page in order to capture search engine traffic. But not everybody knows where they should place keywords in order to get optimal results. These 8 factors are all completely concrete, backed by Google patents and statements from Google representatives. Take advantage of these to boost…

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Malaysia towers

Site Architecture: 4 Changes You Can Make Now [Tactic Tuesdays]

Last week we talked about how to update your site architecture in line with your core keyword strategy. This week I’d like to dive a bit deeper into site architecture and a few changes you can make right now to better optimize it for SEO. This borrows heavily from our site architecture audit checklist, so…

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keys

Site Architecture & Core Keywords: Get Optimized In 3 Steps [Tactic Tuesdays]

Last week we talked about how to identify your core keywords. This week, let’s talk about some changes you can make to your site architecture to make sure it’s optimized for those keywords. What follows is borrowed in large part from our comprehensive Website Architecture SEO Audit Checklist, with 51 actionable checks. 1. Check And…

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Core Keywords: Determining Risk & Reward [Tactic Tuesday]

Core keywords define what your site is about. They are a starting place for stemming off almost endless subtopics, they are your most valuable keywords, and they should be one of the major focuses of your site’s navigation and architecture. Here’s how to go about finding out what they are. 1. Start With Your Existing…

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string

Query Strings & SEO: How To Check For and Fix Issues [Tactic Tuesday]

Let’s talk about query strings, how they can cause problems for SEO, how to find them, and how to fix the SEO issues. What Query Strings Are, And Why They’re A Problem For SEO Query strings, also called URL parameters or URL variables, are the parts of a web address that comes after a question…

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detour signs

Fix 301 Redirects For SEO [Tactic Tuesday]

Every time a link passes through a redirect, PageRank is lost through a piece of Google’s algorithm called the “damping factor.” In practice, this means that any time you link to yourself, you want to link directly to the target page, not to a URL that redirects. Here’s how to do that, if your site…

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mountain guide

Developing Content Guidelines [Tactic Tuesday]

Most companies fully understand their content needs to be¬†good.¬†Content strategies that fail typically do so on the systemic level. Processes, audiences, and goals are ill-defined. Fixing this starts with a clear set of content guidelines. Use the template below to get a concrete start on your own. The Purpose of Content Guidelines Develop a clear…

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