channel partner switches

Channel Partner Marketing For Telecom & Data Center Brands

Is your job to generate leads for a telecom or data center brand? If so, I bet you’re already familiar with value-added resellers (VARs) and channel partners. But what happens once you have them? Do they occupy the 900th row in a spreadsheet (or PRM) to be forgotten? Too often, that’s the case. These are…

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Fix Full Names in First Name Field in Marketo 1

Fix Full Names in First Name Field in Marketo

We’ve all gotten that marketing email where the subject line begins: Hi Corey Northcutt, … And we all have the same reaction. Any hope of appearing genuine was instantly lost. Sure, it’s probably on me. I probably put my full name in an ambiguous field marked “name”. But that’s not how I’ll see it now….

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film reel

Implement Video Schema To Skyrocket Your Video SEO

Videos are a powerful way to engage your audience, but they won’t do you a lot of good if people can’t find them. Let’s talk about how to make sure they get fully indexed and discoverable in the search engines. 1. Find All Videos On Your Site If you have the full version of Screaming…

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can of spam

Outbound Link SEO: Finding The Right Formula

If you’ve studied Google’s PageRank algorithm, you know that authority passed on to later pages is divided by the number of links on this page. Interpreting this naively, it seems like a bad idea to ever link to another site. Shouldn’t it mean that every link to an external site reduces the PageRank passed on…

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team meeting with computers

Meta Description SEO: Fix Duplicates, Missing, Too-Long Tags, And Beyond.

While your meta tags don’t directly influence your position in the search results, the meta description is the first thing a searcher sees when they notice your listing in the search results other than your page title. It serves as an important call to action that helps verify the relevancy of your page to their…

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Title Tag SEO: More Than You Ever Wanted To Know

Title tags are one of the most important pieces of content on your page. Without a title tag, a page in search results will either have no title to draw users in, or it will feature an algorithmically produced title created by the search engine, which is likely to be irrelevant and perhaps unnatural looking….

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Doorway Page SEO: Balance Your "Fishing Net" With User Experience

Doorway pages, also known as gateway pages, are pages set up to capture search engine traffic, but do not add value for users. An example of this is to create a landing page for every city in the country, without any differentiating information on the page other than the name of the city somewhere on…

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stealth bomber

Cloaking SEO: Learn What You're Hiding (And Cut It Out)

“Cloaking” occurs whenever what a user sees and what a search engine crawls are somehow different. Cloaking is not always intentional or malicious, and in fact it is frequently accidental. Search engines do a decent job of separating malicious cloaking from accidental cloaking, but we’re of the opinion that it should be avoided as often…

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