Tactic Tuesday

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How To Index Your Videos For SEO [Tactic Tuesdays]

Videos are a powerful way to engage your audience, but they won’t do you a lot of good if people can’t find them. Let’s talk about how to make sure they get fully indexed and discoverable in the search engines. 1. Find All Videos On Your Site If you have the full version of Screaming…

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Check Your Outbound Link SEO [Tactic Tuesdays]

If you’ve studied Google’s PageRank algorithm, you know that authority passed on to later pages is divided by the number of links on this page. Interpreting this naively, it seems like a bad idea to ever link to another site. Shouldn’t it mean that every link to an external site reduces the PageRank passed on…

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Broken SEO: Meta Description Madness, Find And Fix Missing, Duplicate, And Long Descriptions [Tactic Tuesdays]

While your meta tags don’t directly influence your position in the search results, the meta description is the first thing a searcher sees when they notice your listing in the search results other than your page title. It serves as an important call to action that helps verify the relevancy of your page to their…

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Broken SEO: Find Your Missing Title Tags [Tactic Tuesdays]

Title tags are one of the most important pieces of content on your page. Without a title tag, a page in search results will either have no title to draw users in, or it will feature an algorithmically produced title created by the search engine, which is likely to be irrelevant and perhaps unnatural looking….

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SEO Mistakes: Doorway Pages, Find And Fix Them [Tactic Tuesdays]

Doorway pages, also known as gateway pages, are pages set up to capture search engine traffic, but do not add value for users. An example of this is to create a landing page for every city in the country, without any differentiating information on the page other than the name of the city somewhere on…

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stealth bomber

SEO Mistakes: Discover And Fix Accidental Cloaking [Tactic Tuesdays]

“Cloaking” occurs whenever what a user sees and what a search engine crawls are somehow different. Cloaking is not always intentional or malicious, and in fact it is frequently accidental. Search engines do a decent job of separating malicious cloaking from accidental cloaking, but we’re of the opinion that it should be avoided as often…

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Where To Put Your Keywords: 8 Places To Enter Them [Tactic Tuesdays]

Most people know they need to use keywords on their page in order to capture search engine traffic. But not everybody knows where they should place keywords in order to get optimal results. These 8 factors are all completely concrete, backed by Google patents and statements from Google representatives. Take advantage of these to boost…

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Site Architecture: 4 Changes You Can Make Now [Tactic Tuesdays]

Last week we talked about how to update your site architecture in line with your core keyword strategy. This week I’d like to dive a bit deeper into site architecture and a few changes you can make right now to better optimize it for SEO. This borrows heavily from our site architecture audit checklist, so…

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Site Architecture & Core Keywords: Get Optimized In 3 Steps [Tactic Tuesdays]

Last week we talked about how to identify your core keywords. This week, let’s talk about some changes you can make to your site architecture to make sure it’s optimized for those keywords. What follows is borrowed in large part from our comprehensive Website Architecture SEO Audit Checklist, with 51 actionable checks. 1. Check And…

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Core Keywords: Determining Risk & Reward [Tactic Tuesday]

Core keywords define what your site is about. They are a starting place for stemming off almost endless subtopics, they are your most valuable keywords, and they should be one of the major focuses of your site’s navigation and architecture. Here’s how to go about finding out what they are. 1. Start With Your Existing…

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