Social Media Marketing

The Complete, Always Current Guide to Instagram Marketing

Over the last few years, Instagram has gone from a small app that many marketers thought had a minimum reach, to over 200 million monthly active users (MAUs), making it the fastest growing social network on the planet. Even though Instagram’s MAU numbers are still much lower than other social networks, that is no excuse not…

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Five Things Celebrities Can Teach Us About Reputation Management

Today, we’re going to try something a little different. We’re going to take a look at a few celebrities, and how they’ve engaged with the digital world around them. I’m going somewhere with this, trust me. See, here’s the thing about superstars. They didn’t get to where they are solely by accident. On some level,…

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Facebook Pages Messaging: Now Page Admins Can Respond Privately To Customers

Facebook’s latest announcement concerns those of you who manage one of the 40 million Pages on Facebook. Facebook’s latest set of admin tools, called Pages Messaging, will soon give Page admins the ability to reply to customer’s comments on posts with a private message. Currently the only option to Page admins when a user reaches…

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Social Media Lessons from The Wire

The Wire  is unarguably the greatest television show ever produced. It has been described as Dickensian by many and I agree. It is the most nuanced, complete, uncompromising, and honest portrayal of an American city that has ever invaded our televisions. David Simon addresses the urban experience in Baltimore with a deft wit and poignant observation reminiscent of Dickens’…

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The 7 C’s of Internet Popularity, Part 3: Comedy

This is Part 3 of a 7 part series on the factors that drive internet popularity. While it should stand perfectly well on its own, you might want to start with Part 1: Conspiracy Theories, or the post that inspired the series: The Novelty Bubble. Whether it’s the second most popular post on Reddit, ever, the…

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Facebook Updates Its News Feed: Now You Can Tell Them What You Want To See

Facebook has always maintained that when it comes to the News Feed, they want to “show you the stories that matter most to you.” In the past that meant ranking the stories and posts that you see “based on how interesting [they] believe they are to you: specifically, whom you tend to interact with, and…

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The 7 C’s of Internet Popularity, Part 2: Celebrities

In my last post, I kicked off a 7 part series to examine 7 of the most influential factors on internet popularity. The series was inspired by my post on The Novelty Bubble, a term I coined to describe the confluence of brain quirks and algorithms that limit our view of the world to that…

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Of Llamas and Dresses: The Twitter Conundrum

If Twitter was ever going to go under, users of the social network would almost certainly beat the company in breaking the news. This irony is representative of the struggles Twitter faces as it tries to define (or redefine) itself. The recent announcement that Twitter CEO Dick Costolo would be stepping down at the end of…

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9 Unique Tips to Grow Your Store’s Online Presence With Social Media

The following is a guest post by Catalin Zorzini, founder of Ecommerce Platforms, a blog about ecommerce and marketing. Catalin Zorzini likes hot soup and hot jazz. His views do not necessarily reflect those of Northcutt Consulting Group, LLC.  You setup your social media accounts, maybe Facebook, Twitter and Pinterest, but it’s been a few…

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The 7 C’s of Internet Popularity, Part 1, Conspiracy Theories

Last month, I described a problem with the internet that I coined “the Novelty Bubble.” I argued that three factors have combined to create a perfect storm of misinformation on the internet: The innate human tendency to latch onto and share information that is new and emotionally intense The ease of sharing information, without even…

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