Search Engine Optimization

How Many Outbound Links Per Word or Page? [Original Study]

If you google for an answer to how many outbound links you should be seeing on your pages, most answers fall into one of these categories: However many is most useful for users (okay, yeah, there’s truth there, but it’s not very useful, and everybody knows it’s not what you’re looking for) Less than 100,…

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ranking architect

The Trouble with Ranking Factor Lists

Alphabet, Inc. chairman Eric Schmidt told us Google ranks sites based on 200 factors. But then he told us that those signals were super secret.   Bing, in kind, said that they rank by 1,000 factors. And Google responded saying basically that they meant 10,000.   All the while, SEO professionals have been dreaming up…

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Turns Out Google’s Hiring An SEO Expert To Improve Its Own Rankings

And now, for some of the most bizarre news you’ll likely hear today – Google is looking to hire an SEO manager. No, they aren’t looking to bring someone on board to help them improve their algorithms or further optimize their search engine. They’re legitimately looking for help improving the SEO of their product pages.

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Why Erin Everhart’s View On SEO As Marketing is Dangerous

Okay, there are a lot of trip mines in this topic, so I’m going to need to be careful where I step. Let me quote something Erin Everhart recently said in a post at Search Engine Land: First, the easy one: Marketing is educating potential customers about your product or service and persuading them to…

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The Most Important Question You Need To Ask Yourself As A Content Creator

If there’s one thing I’ve noticed about content marketing – one common flaw I’ve picked up on where content strategy is concerned – it’s that way too many businesses hammer out articles and media without any clear idea of their reasons for doing so. Sure, they know they want to bring more traffic to their…

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How Google’s Knowledge-Based Trust Algorithm Works

By now you’ve probably heard the news: Google is working on an algorithm, not yet incorporated into the search engine, that would allow them to score web sources based on their trustworthiness. That is, all else being equal, if one webpage or site has a reputation for producing factually accurate information, it will be more…

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How To Get In Google’s Rich Answer Box

The following instructions apply if you are trying to get included in a rich answer box for a “how to” style query. It’s up to Google whether or not they choose to display an answer box, but if they do, the rules below seem to apply under most circumstances. See my evidence listed after the…

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Why Rand Fishkin is Very, VERY Wrong About Correlation

…Okay, here we go… Look, I don’t like to pick internet fights for attention. I respect Rand Fishkin’s opinions on a lot of things in the industry. I use Moz’s little title tag tool practically every day. I’ve published posts at Moz. But there are times when an idea gets perpetuated and it just has…

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53 Enlightening Questions About Title Tags

1. What Does The Title Tag Look Like In HTML? If you need to hard code the title tag in HTML, it looks like this: <title>Your Title Here</title> While HTML code will typically render in most browsers without a title tag, it is considered invalid. Valid HTML puts the title inside of the <head>…</head> tags. 2. What…

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Mounting Evidence Penguin 3.0 Doesn’t Work How You Think

The evidence continues to mount for an alternative theory that Penguin doesn’t work how you think it does. The standard theory goes something like this: if your inbound link profile looks spammy (however that may be defined), you get penalized. My theory? If your outbound link profile looks spammy, it either gets ignored, or in extreme cases, Penguin penalizes…

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