It's time for January 2020's roundup! Each month, we search out the best and most relevant inbound marketing content on the internet. Feel free to head directly to a specific section by clicking on the appropriate link below or scroll through to enjoy the entire roundup at your leisure.
The 2019 blogging survey went out, and with it came five years of blogging stats, data, and trends. Are you that surprised at what has happened to the length of blog posts?
Are your expectations for SEO timing too high? How long should we have to wait for SEO to go into effect? Learn why SEO takes so darn long.
How did the January 2020 Core Update stack up to all the other updates? Learn the verticals that were hit the highest.
This month, Google launched a new tool. It lets you temporarily block URLs from showing in Google. It will also show outdated content and content filtered by SafeSearch.
This Popular Product rollout is an effort by Google. The company would like to enhance product search experiences, to compete with Amazon and other marketplaces as well as social platforms.
There are a couple of conflicting statements in regards to links in PDFs being treated as NoFollow links.
Local SEO experts have the goods on what should be the focus in 2020. What they have to say may surprise you.
You're going to want to start with improving overall site speed, then simplifying site structure to help both users and the Googlebot. Learn what else you can do to optimize your website's crawl budget.
Marketers seem to forget about how they should be driving more mobile search clicks. Here's how to make your results more clickable.
There is a rumor that Google is all for intent research vs keyword research in 2020. Is that really the case, though?
There are a few steps that go into figuring out which content to re-optimize. See this step-by-step guide to determine what to re-optimize.
What's in the content marketing playbook for 2020? Check out this definitive guide for content marketers.
For many, Reddit is an afterthought when digging for content ideas. For others, Reddit is a content idea goldmine.
"If we could build a content engine that produces a high volume of quality content, then we could learn what works well and double down on creating great content."
If you want to plan out your year of content to cater to your customers, you should start with a content roadmap. Here's how you can plan.
"Content should be delivered in the way their audience wants to consume it, which is why marketers will focus on creating brand content that serves people through a combination of audio and video in 2020."
Explore a few paths to inject relevant and helpful external sources into your content.
Find out how to develop and optimize YouTube content that turns viewers into subscribers and leads.
"Over the next few weeks, we'll show nearly 2 billion people around the world a prompt encouraging them to review their privacy settings." Read more.
The Social Media Rule of Thirds and 3 Best Practices for Social Media Management
Have you not quite grasped the "Social Media Rule of Thirds"? Here's a great break down by Andy Crestodina at Orbit Media.
Constantly getting ads? Facebook's clear history tool is the tool you're going to want to use often.
What trends will matter most to social media in 2020? These are the trends you're going to want to know to succeed.
Twitter Is Removing the Audience Insights Element from Twitter Analytics
Twitter has confirmed that it is indeed removing its Audience Insights tab from Twitter Analytics and social media marketers are freaking out.
eMarketer Instagram User Forecast Estimates Q4 2019
Instagram user growth in 2019 is now 6.7%, down from 10.1% in 2018.
"Email marketing strategy with social proof is one of those amazing ways to get potential buyers and boost the site traffic."
It all boils down the email working better in the long-run in 2020.
There are five best practices of email marketing to put in place in 2020.
"Savvy marketers can use this information to quickly double down on areas where they are excelling and determine where they need to make improvements in 2020."
If you want email marketing to help your business be profitable, you need to know what's working for you and what isn't.
"What are we, as the originators of all that ignored content, missing?"
If you're struggling to get your marketing emails off the ground, you should probably work on these three areas.