The Digital Marketing Blog

In order to make changes to your Magento theme and complete other development tasks necessary to achieve your SEO goals, you will need to know your way around the Magento folder structure. To optimize your site for search engines, you will also need to properly optimize the URLs on the frontend of your site. In…

Your site’s internal link structure is an important part of what makes the on site SEO tick, since it helps clarify in what contexts a page is relevant based on what types of pages it gets linked to from). Link structure also helps determine which pages have the most ranking power, since pages with more…

Technology is advancing faster than ever. Soon, we’ll be able to buy a pressure cooker that not only cooks preprogrammed recipes, but automatically stirs, chops, and measures whatever you put in it. Crazy, right? Culinary marvels aside, these advancements in technology are making consumers more digitally aware as well. On the marketing end, that means…

Content and meta tags make up the core of your on site SEO strategy. While links send authority and help determine the relevance of pages, on site content and meta data is the primary source of semantic information that search engines use to understand what your pages are about. In this post we will review…

Magento can be an overwhelmingly complex platform to work with. Its open nature makes it powerful to work with, but the need for developer level experience to accomplish some basic tasks makes working with it a handful. Extensions (sometimes called apps or plugins) for Magento allow you to take advantage of other developers’ hard work…

You can use Shopify pages to set up About pages, Contact pages, landing pages, and other types of pages that aren’t Collections or Products. While Products and Collections of them make up the core of an ecommerce site’s business model, pages can be used to serve other important purposes such as building trust with users, capturing lead contact information,…

Internals links and site structure make up key components of how search engines understand your site. Getting them right is a crucial part of out-competing similar sites in search results by better clarifying when your pages make good answers to searcher’s queries. Let’s talk about how to approach that in Shopify. How To Edit A…

In our last post, we covered how to work with Collections in Shopify, and how to do so with SEO in mind. We now turn our attention to the core element of any ecommerce site: the product. We will discuss how to create and edit products in Shopify, addressing SEO concerns as we go. Let’s…

Shopify is one of the most popular ecommerce platforms out there, so despite the fact that Shopify’s SEO isn’t the greatest, knowing how to work with the platform from an SEO perspective is vital as an agency or a brand that can’t currently switch platforms. We recently discussed some important aspects of technical SEO for…

Product pages are the meat and potatoes of an ecommerce store. They are the primary reason users visit your site and the primary reason your site exists. Strong SEO on your product pages means that users looking for products like yours will be more likely to discover them in search results and make a purchase…