The Digital Marketing Blog

We’ve come a long way since cold calling to gauge potential clients’ interest, thanks to new software and technology. People consume media differently from year to year and the smart marketers among us have begun to tap into that niche. We’ve seen the rise of AI to help analyze data coming in, but is that…

Just getting started with Magento? This comprehensive guide will walk you through the full install process for both the Composer and compressed archive methods of installation, from system requirements to install verification. Once you’re done, take a look at our other posts on configuring and working with Magento, as well as maximizing your SEO potential….

Congratulations, your business is finally ready to go global! But taking your business to new markets means that you need to think carefully about how to establish your presence in different countries. There’s a lot more to it than Google translate. This month we asked the experts for their best tips for international SEO.  …

While Magento is a wide open platform with capabilities for running both the front and back end of your store, it was primarily built with ecommerce functionality in mind, and it was built before multichannel, multidevice commerce was a standard. Today, Magento alone isn’t necessarily enough to meet the needs of a modern ecommerce store,…

Your Shopify theme can dramatically impact how visitors see your brand and how they interact with it. Changes you make to your theme can impact conversion rates and SEO, so it’s important to know how to work with themes in Shopify. In this post, we discuss how to change, add, publish, and edit themes in…

SEO and digital marketing success is heavily dependent on knowing how your marketing impacts are affecting your performance. In this post, we talk about Shopify’s built in analytics and metrics, as well as how to add Google Analytics to the platform. Shopify Analytics One of the great things about Shopify is the fact that it…

In order to make changes to your Magento theme and complete other development tasks necessary to achieve your SEO goals, you will need to know your way around the Magento folder structure. To optimize your site for search engines, you will also need to properly optimize the URLs on the frontend of your site. In…

Your site’s internal link structure is an important part of what makes the on site SEO tick, since it helps clarify in what contexts a page is relevant based on what types of pages it gets linked to from). Link structure also helps determine which pages have the most ranking power, since pages with more…

Technology is advancing faster than ever. Soon, we’ll be able to buy a pressure cooker that not only cooks preprogrammed recipes, but automatically stirs, chops, and measures whatever you put in it. Crazy, right? Culinary marvels aside, these advancements in technology are making consumers more digitally aware as well. On the marketing end, that means…

Content and meta tags make up the core of your on site SEO strategy. While links send authority and help determine the relevance of pages, on site content and meta data is the primary source of semantic information that search engines use to understand what your pages are about. In this post we will review…