The Digital Marketing Blog

How to Choose an SEO Tool for Beginners

The following is a guest post by Greg Snow-Wasserman, Content Maestro at WooRank. He has more than 7 years experience as a reporter, market researcher, and digital marketer. The SEO industry is awash in auditing, tracking and reporting tools. Choosing the right tools or services can be overwhelming for the SEO beginner. When researching potential options,…

Continue reading


Marketo vs. Infusionsoft

Infusionsoft and Marketo are two heavy hitters in the marketing automation industry, with nearly identical market penetration. Marketo is used more heavily by the largest companies, while Infusionsoft is more popular with relatively small companies. This is more or less by design. Marketo is built with mid and enterprise level businesses in mind, while Infusionsoft…

Continue reading


Marketo vs. Bronto

Marketo is a major player in the marketing automation industry, while Bronto is a much less well known rising star. While both are suitable for both mid-market and enterprise level businesses, Marketo is more effective at scaling than Bronto. Bronto, meanwhile, can be considered a bit easier to use and more intuitive, but with fewer…

Continue reading


globe

Should you get a country-specific domain name for SEO?

Considering a country-code domain for your business? This is one of the most common questions that we hear and the answer is always the same: It depends. But first, let me back up and explain what I’m talking about. What is a Country-Code Domain? What a question.. get ready for acronym overload. A top-level domain…

Continue reading


Marketo vs. Pardot

Marketo and Pardot are two big names in marketing automation, and both tend to skew slightly toward the B2B and enterprise markets. Pardot is built by Salesforce, and Marketo was built on the Salesforce platform and is also considered to be one of the best platforms for integration with Salesforce. On the surface, the two…

Continue reading


Marketo vs HubSpot

Two major powerhouses in the marketing automation industry, Marketo and HubSpot have a lot in common but serve slightly different audiences. Before diving into the feature set, the primary difference to understand is the target audience. Marketo has a deeper focus on lead nurturing and, as a result, has traditionally been more closely associated with…

Continue reading


Should I Use Marketo?

Marketo is a very good solution for the problem it sets out to solve, so the question is really more about how good a fit that solution is for your needs. So, who uses Marketo? Marketo is specifically most useful and cost-effective for mid-sized businesses and enterprise level businesses. Additionally, while both Marketo and HubSpot…

Continue reading


alarm

Red Flags When Hiring An In-House SEO

Hiring an in-house SEO specialist is often difficult.  Especially if you aren’t familiar (and staying current) with SEO yourself. An in-house SEO will always benefit from support.  Maintaining an SEO system is a full-time job.  Hard problems require a crew to bounce ideas off.  And, SEO is interwoven with other disciplines that deserve specialists too….

Continue reading


Data Center Vocabulary

There are millions of copywriters and digital marketers on the web, but so few genuinely speak “data center”. This is actually how northcutt.com came to exist in the first place. After I sold all stake in my managed hosting company in 2010, brands came out of the woodwork asking for help with content and messaging….

Continue reading


Are There Two SEO Industries? (Talk vs. Do)

I have a confession to make: when I began doing SEO (now 15+ years ago), I noticed an “us and them” dynamic in the industry dividing the “talkers” and “doers”. It’s taken me a long time to even begin to understand the other side, but I’m certain of one thing: there are two entirely different…

Continue reading