Digital Marketing Blog

doorway

SEO Mistakes: Doorway Pages, Find And Fix Them [Tactic Tuesdays]

Doorway pages, also known as gateway pages, are pages set up to capture search engine traffic, but do not add value for users. An example of this is to create a landing page for every city in the country, without any differentiating information on the page other than the name of the city somewhere on…

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A Digital Marketing Flywheel

Every great digital marketing effort combines three things. It doesn’t matter if the brand is B2B or B2C.  E-Commerce or brick & mortar.  They are: Foundation Funnel Flywheel Everything our agency does revolves around this, and today, we’re talking flywheels.  How we build them.  And how you can build one for your business too (with…

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stealth bomber

SEO Mistakes: Discover And Fix Accidental Cloaking [Tactic Tuesdays]

“Cloaking” occurs whenever what a user sees and what a search engine crawls are somehow different. Cloaking is not always intentional or malicious, and in fact it is frequently accidental. Search engines do a decent job of separating malicious cloaking from accidental cloaking, but we’re of the opinion that it should be avoided as often…

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January 2017’s Best Inbound Marketing Ideas

Who’s sticking to their New Year’s resolutions? Have you stopped laughing yet? Don’t despair. You still have time to make a renewed push. In that spirit, we’ve shared a number of posts in this roundup that can help you get various areas of your inbound marketing plan working for 2017. It’s not too late. So, without…

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SEO Superstitions: 5 Experts Weigh In

Keywords are everything. Link building doesn’t matter. SEO itself is a myth. These are statements we’ve heard floating around and all have strong opinions about. Everyone has their own tools and tricks they’ve picked up along their career, but some theories definitely work better than others. We asked some digital marketing experts to see what…

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customer journey

A Digital Marketing Funnel

Every great digital marketing effort combines three things. It doesn’t matter if the brand is B2B or B2C.  E-Commerce or brick & mortar.  They are: Foundation Funnel Flywheel Everything our agency does revolves around this, and today, we’re talking funnels.  How we build them.  And how you can build one for your business too (with…

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location this way

Where To Put Your Keywords: 8 Places To Enter Them [Tactic Tuesdays]

Most people know they need to use keywords on their page in order to capture search engine traffic. But not everybody knows where they should place keywords in order to get optimal results. These 8 factors are all completely concrete, backed by Google patents and statements from Google representatives. Take advantage of these to boost…

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Malaysia towers

Site Architecture: 4 Changes You Can Make Now [Tactic Tuesdays]

Last week we talked about how to update your site architecture in line with your core keyword strategy. This week I’d like to dive a bit deeper into site architecture and a few changes you can make right now to better optimize it for SEO. This borrows heavily from our site architecture audit checklist, so…

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keys

Site Architecture & Core Keywords: Get Optimized In 3 Steps [Tactic Tuesdays]

Last week we talked about how to identify your core keywords. This week, let’s talk about some changes you can make to your site architecture to make sure it’s optimized for those keywords. What follows is borrowed in large part from our comprehensive Website Architecture SEO Audit Checklist, with 51 actionable checks. 1. Check And…

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Core Keywords: Determining Risk & Reward [Tactic Tuesday]

Core keywords define what your site is about. They are a starting place for stemming off almost endless subtopics, they are your most valuable keywords, and they should be one of the major focuses of your site’s navigation and architecture. Here’s how to go about finding out what they are. 1. Start With Your Existing…

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