Translating Content for International SEO
Translation is a critical consideration for international SEO. There are plenty of translation tools like Google Translate available online, however, these tools are not without their flaws. In short, avoid auto-translation tools where you can when it comes to international SEO. While these tools may cut it for brief translations, they fall short when it…
Technical SEO for International Brands
Deciding to take the leap into international SEO can be a tall order. While many of the mainstream SEO best practices apply, there are extra elements to be considered. International SEO involves geotargeting and optimizing your website to attract traffic from multiple countries and regions. First, you’ll need to decide whether your site will be…
Should you do international SEO?
If you are looking for an opportunity to expand your business’ web presence to an international audience, International SEO may be a good option. While it may seem like a foreign concept (pun intended), it’s actually easier than you think. That said, it doesn’t mean that everyone should be doing international SEO. That said, if…
How Many Words Per Page For SEO, Again? You're Probably Wrong
A client once said that our landing page copy was too short to possibly rank. They read a blog post. To thousands of SEOs, this post is law. It also happens to be dead wrong. Long-form content. 10X content. Skyscraper content. It goes by many names. This post by serpIQ went viral and it changed…
What is International SEO?
International SEO is a way to optimize your website so that global search engines are able to quickly and seamlessly identify which countries and languages your business is targeting. Why is that important? The stats speak for themselves. Optimizing for Google in English is simply not enough: There are 192 Google search engines by country…
How to Optimize Social Media For Shopify [Infographic]
Social media is at the center of every business transaction we have. So shouldn’t it be enough common sense to make it a part of your e-commerce strategy? You want to make your e-commerce retail shop discoverable, which means your social media pages must be optimized. A common e-commerce platform using social media is Shopify….
April 2018's Best Inbound Marketing Ideas
It’s time for the April 2018’s monthly roundup! Each month, we search out the best and most relevant inbound marketing content on the internet. Feel free to head directly to a specific section by clicking on the appropriate link below or scroll through to enjoy the entire roundup at your leisure. If you enjoy what…
eCommerce Marketing Challenges (and How They're Solved) by 7 Experts
It’s Monday morning and you wake up to find not your scheduled pot of coffee, but a broken machine leaking all over your counter. It used to be you could go to a brick and mortar store, choose between maybe 2-3 items, and take it home right then and there. Things have changed a little…
The 10 Best Social Media Listening Tools Compared [Infographic]
When you want to know what your customers truly want, a focus group may come to mind. But imagine having a focus group made up entirely of people already engaging with your brand or industry. That’s why a great social listening strategy comes into play. It’s crucial to strategically analyze and respond to online conversations…
The Telecom + Managed Services Trade Shows & Events Calendar
Northcutt has rounded up some of the ultimate conferences, trade shows, and other events in web hosting, cloud, DevOps and telecom alike. Take a look at these awesome events. Maybe you and your team can make it to one or maybe all of them!