The Digital Marketing Blog

Marketo vs HubSpot

Two major powerhouses in the marketing automation industry, Marketo and HubSpot have a lot in common but serve slightly different audiences. Before diving into the feature set, the primary difference to understand is the target audience. Marketo has a deeper focus on lead nurturing and, as a result, has traditionally been more closely associated with…

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Should I Use Marketo?

Marketo is a very good solution for the problem it sets out to solve, so the question is really more about how good a fit that solution is for your needs. So, who uses Marketo? Marketo is specifically most useful and cost-effective for mid-sized businesses and enterprise level businesses. Additionally, while both Marketo and HubSpot…

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Red Flags When Hiring An In-House SEO

Hiring an in-house SEO specialist is often difficult.  Especially if you aren’t familiar (and staying current) with SEO yourself. An in-house SEO will always benefit from support.  Maintaining an SEO system is a full-time job.  Hard problems require a crew to bounce ideas off.  And, SEO is interwoven with other disciplines that deserve specialists too….

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Data Center Vocabulary

There are millions of copywriters and digital marketers on the web, but so few genuinely speak “data center”. This is actually how northcutt.com came to exist in the first place. After I sold all stake in my managed hosting company in 2010, brands came out of the woodwork asking for help with content and messaging….

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Are There Two SEO Industries? (Talk vs. Do)

I have a confession to make: when I began doing SEO (now 15+ years ago), I noticed an “us and them” dynamic in the industry dividing the “talkers” and “doers”. It’s taken me a long time to even begin to understand the other side, but I’m certain of one thing: there are two entirely different…

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Fix Full Names in First Name Field in Marketo

We’ve all gotten that marketing email where the subject line begins: Hi Corey Northcutt, … And we all have the same reaction. Any hope of appearing genuine was instantly lost. Sure, it’s probably on me. I probably put my full name in an ambiguous field marked “name”. But that’s not how I’ll see it now….

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Creative Business Growth Ideas: 6 Entrepreneurs Share Their Best Stuff

Wouldn’t it be nice if a piece of content went viral and suddenly, a whole hoard of new clients were knocking at our door? Unfortunately, growing your business (usually) doesn’t work that way. It takes hard work, a detailed marketing strategy, and a helpful drop of creativity to get the word out about your company….

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April 2017's Best Inbound Marketing Ideas

It’s time for April 2017’s monthly roundup! Each month, we search out the best and most relevant inbound marketing content on the internet. Feel free to head directly to a specific section by clicking on the appropriate link below or scroll through to enjoy the entire roundup at your leisure.

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Implement Video Schema To Skyrocket Your Video SEO

Videos are a powerful way to engage your audience, but they won’t do you a lot of good if people can’t find them. Let’s talk about how to make sure they get fully indexed and discoverable in the search engines. 1. Find All Videos On Your Site If you have the full version of Screaming…

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Outbound Link SEO: Finding The Right Formula

If you’ve studied Google’s PageRank algorithm, you know that authority passed on to later pages is divided by the number of links on this page. Interpreting this naively, it seems like a bad idea to ever link to another site. Shouldn’t it mean that every link to an external site reduces the PageRank passed on…

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