The Digital Marketing Blog

In our last post, we covered how to work with Collections in Shopify, and how to do so with SEO in mind. We now turn our attention to the core element of any ecommerce site: the product. We will discuss how to create and edit products in Shopify, addressing SEO concerns as we go. Let’s…

Shopify is one of the most popular ecommerce platforms out there, so despite the fact that Shopify’s SEO isn’t the greatest, knowing how to work with the platform from an SEO perspective is vital as an agency or a brand that can’t currently switch platforms. We recently discussed some important aspects of technical SEO for…

Product pages are the meat and potatoes of an ecommerce store. They are the primary reason users visit your site and the primary reason your site exists. Strong SEO on your product pages means that users looking for products like yours will be more likely to discover them in search results and make a purchase…

As we covered in a previous post, BigCommerce is our recommended platform of choice for ecommerce sites due to its mix of usability and flexibility. In this post, we’ll walk you through some important SEO settings on the platform and how to change them, including some recommendations on implementation. Bear in mind that every brand…

As an SEO and digital marketing agency, we interact with ecommerce platforms daily. How do we feel about BigCommerce as a solution for our ecommerce clients? For the most part, it is actually the platform we would recommend most, since it strikes a good balance between being a closed-source easy to use cloud solution on…

It takes a lot more than knowledge to make a good podcast. You have to be charismatic and be able to think on your toes to come up with answers and anecdotes as the show progresses. Podcasts have to be entertaining as well as informative, and it helps to line up well-known guests to add…

As we’ve discussed, Magento as a platform has issues with SEO. It’s not that Magento can’t be configured to meet your SEO needs, since the platform is wide open and ripe for development. The issue is that SEO implementations in Magento can be time and resource expensive. Even so, there are several out-of-the-box basic SEO…

What makes a blog post SEO friendly? What steps does it take for you to make sure your content is well optimized for search engines so that you can start pulling in traffic from Google? In this post, we’ll talk about the context that should inform how you think about making your blog posts SEO…

As an ecommerce platform, you would be hard-pressed to find somebody who said Magento wasn’t a powerful platform. As an open-source option, it’s a wide open platform with a lot to offer in terms of customization, community support, and third party plugins and extensions. So why aren’t we the biggest fans of Magento as an…

  So, you’ve done your research and you’re ready to release your findings into the world in the form of a white paper. These documents are a great way to establish a company’s reputation as an expert on certain topics. However, presenting research and data isn’t always the most interesting thing in the world (despite…