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Image Best Practices For SEO

Images play an important part in the modern online user experience, and most users expect most online experiences to be at least somewhat visual. Most marketers understand this well, but when it comes to search engine optimization, a lot can get neglected. Google rarely has any ability to interpret an image on its own, and…

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URL Best Practices For SEO

URLs are at the very core of the world wide web, yet many webmasters and even some SEOs neglect them. While webpages can still perform well in search engines if the URLs aren’t optimized, optimized URLs help users and search engines understand your site better and can give you a boost over competitors. Let’s talk…

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Does Google Lie? 9 Examples: Antitrust and SEO Misinformation

Updated August 25, 2020. When this post was first published in August of 2014, I couldn’t find any evidence of outright lies from Google, at least not within the context of search engine optimization (SEO), but I concluded that there were several cases where Google had still been deceitful. A lot has changed since then,…

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Why Does the Agency-Client Relationship Fail? 1

Why Does the Agency-Client Relationship Fail?

Business owners, CMOs, and senior marketing specialists usually approach SEO agencies for solutions: They want to drive greater volume to their ecommerce site; they want higher search ratings or more. From their end, the idea is that the outside agency will “fix” the problem, which will allow them to grow profits and move on. But…

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4 Ways Your SaaS Can Stand Out in a Saturated Market 2

4 Ways Your SaaS Can Stand Out in a Saturated Market

SaaS markets are becoming increasingly saturated, and it’s no surprise that competition is fiercer than ever. A survey showed that in 2012, each SaaS company only had roughly three competitors. In 2017, each SaaS company had about nine competitors. That number has since risen further and will continue to grow as companies become increasingly digital….

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How to Stay Ahead of E-commerce Marketing Competition 3

How to Stay Ahead of E-commerce Marketing Competition

The year began with a fragile balance between brick-and-mortar stores and ecommerce platforms. The battle for dominating the market was still not decided as both sectors were still in the race. However, the pandemic, combined with the launch of 5G networks, may have forever tipped the balance in favor of ecommerce. With better-performing phones and…

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5 Experts Share How to Boost Ecommerce Sales 4

5 Experts Share How to Boost Ecommerce Sales

With the ease of places like Amazon and other online retail monsters, more and more people are turning to the internet for their purchases. Is there a way to turn that person who might be lurking your product page into a customer that actually buys something? It turns out there are a few great ideas…

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Short Tail vs Long Tail Keywords: A Side-by-Side Comparison 10

Short Tail vs Long Tail Keywords: A Side-by-Side Comparison

So, you’ve decided to find high-converting keywords for your website. This is a must to ensure a reasonable position in Google results and drive a good amount of potential customers towards your business. While researching, you discovered two types of keywords you need to use: short tail and long tail. Both seem to be important…

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Redirect Chains: How to Find and Fix Redirect Chains 17

Redirect Chains: How to Find and Fix Redirect Chains

If you’re leading up SEO efforts, you’ve probably run into redirect chains, but you might be wondering how they impact SEO. In this post, I’ll dive into what redirect chains are, how to find and fix redirect chains, and how they impact your SEO. Let’s dive in. What are redirect chains? A redirect chain occurs…

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Guide: Using Advanced Google Search Operators for SEO

A Comprehensive List Of Google Search Operators In this post we will cover all of the Google Search Operators and how to use them. What Are Advanced Google Search Operators? The Google search operators are special search commands, sometimes called advanced operators, that allow you to set specific restrictions or get specific types of results…

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