SaaS Marketing Teams: Structure, Size, Management, and More 1

SaaS Marketing Teams: Structure, Size, Management, and More

What Does A SaaS Marketing Team Do? There are three primary things a marketing team for a SaaS company does: Identify Demand Generate Demand Capture Demand Most marketing efforts will be devoted toward one or more of these goals, and it’s important that the right metrics are being used for each effort. For example, efforts…

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B2B SaaS Marketing Strategy Overview

Is B2B SaaS A Winner-Take-All Market? In developing your marketing strategy, it’s useful to evaluate it in the context of recognizing whether or not you are in a winner-take-all vertical. Many verticals in the B2B SaaS sector can be considered winner-take-all all markets, but it’s important to understand what this means. In a winner-take-all market,…

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What Do SEO Companies Do?

What Do SEO Companies Actually Do? If you landed on this post, odds are high you already know what SEO companies do in a broad sense. They optimize websites to bring in more search engine traffic, increase the relevance and business value of search engine traffic, and so on. But what are the specific actions…

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How to Shut Down Your SEO Agency 3

How to Shut Down Your SEO Agency

Shutting down your agency is stressful, but you must take the proper steps to avoid any dents in your reputation and establish a revenue line for the future. In this post, I’ll outline those steps to close your SEO agency successfully. Can you sell your agency? Before shutting your agency down, seek an acquisition. Depending…

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SaaS Marketing: Increasing Organic Conversions With Competitor Comparison Pages 4

SaaS Marketing: Increasing Organic Conversions With Competitor Comparison Pages

You’ve probably heard that software or SaaS marketing is unlike any other form of marketing. There’s some truth to that. But have you ever thought about why some software companies dominate their niche? You might be surprised to learn that sometimes the market leader does not have the best product. Plenty of software companies have…

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The Impact Of COVID-19 On Search Behavior 6

The Impact Of COVID-19 On Search Behavior

With COVID-19, we’re dealing with a pandemic that has quickly changed how we go about our daily lives (do your part and flatten the curve.). Schools are closed, businesses are closed, and we can’t find toilet paper anywhere. The never-ending cycle of COVID-19 news has made it hard to focus on anything else (or maybe…

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SEO Developers: What Is SEO Development?

SEO is a very broad discipline and it’s important to understand that different types of SEOs specialize in very different skills. Among the most technical is the role of an SEO developer. What Is SEO Development? SEO development is a specific type of web development with an emphasis on optimizing web pages and websites for…

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Hiring An SEO Company

Search engine traffic is extremely valuable to businesses that benefit from a presence on the web. Search engine optimization promises to grow search traffic and optimize its potential for business value, but does this mean you should hire an SEO company, and if so, what is the best way to go about it? Should I…

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SEO Pricing:  How Much Does SEO Cost? 7

SEO Pricing: How Much Does SEO Cost?

How much does SEO cost? Starting a new SEO project can be intimidating. There are thousands of options to choose from, whether it’s an agency, a freelancer, or an in-house SEO team. The decision is important and one that you want to get right so you’re not wasting time, resources, and money on a digital…

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How To Improve Local SEO: 10 Experts Share their Best Advice 9

How To Improve Local SEO: 10 Experts Share their Best Advice

With an estimated¬†90% of purchases¬†taking place in physical stores, it can be difficult to cash in on your local audience. It’s especially tough for online businesses to improve their local presence if they don’t have a physical storefront that your community can see as a part of their landscape. So how can you fit in…

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