The Northcutt SEO Blog

With the ease of places like Amazon and other online retail monsters, more and more people are turning to the internet for their purchases. Is there a way to turn that person who might be lurking your product page into a customer that actually buys something? It turns out there are a few great ideas…

So, you’ve decided to find high-converting keywords for your website. This is a must to ensure a reasonable position in Google results and drive a good amount of potential customers towards your business. While researching, you discovered two types of keywords you need to use: short tail and long tail. Both seem to be important…

If you’re leading up SEO efforts, you’ve probably run into redirect chains, but you might be wondering how they impact SEO. In this post, I’ll dive into what redirect chains are, how to find and fix redirect chains, and how they impact your SEO. Let’s dive in. What are redirect chains? A redirect chain occurs…

A Comprehensive List Of Google Search Operators In this post we will cover all of the Google Search Operators and how to use them. What Are Advanced Google Search Operators? The Google search operators are special search commands, sometimes called advanced operators, that allow you to set specific restrictions or get specific types of results…

Building an audience for your brand is a challenging feat nowadays. There are simply too many marketers on the web vying for people’s attention, pushing thousands of unique content and product offers every day. And even if you do accumulate a significant following, it’s equally challenging to keep the audience you’ve already acquired. Keeping them…

Any good SEO understands that SEO is a process, and the key to mastering SEO is mastering that process. When SEO tools are applied without a process and the skill to wield it, results are limited. At the same time, the abilities of an SEO can be severely hampered or enhanced by the tools they…

Congratulations! You’ve finally got the ball rolling on your brand SaaS company, and now it’s time to generate customers. As you’ve probably already discovered, they don’t just find your website. You have to create something to attract them to your website. That something is content. The problem is that while 94 percent of B2B brands…

What Does A SaaS Marketing Team Do? There are three primary things a marketing team for a SaaS company does: Identify Demand Generate Demand Capture Demand Most marketing efforts will be devoted toward one or more of these goals, and it’s important that the right metrics are being used for each effort. For example, efforts…

Is B2B SaaS A Winner-Take-All Market? In developing your marketing strategy, it’s useful to evaluate it in the context of recognizing whether or not you are in a winner-take-all vertical. Many verticals in the B2B SaaS sector can be considered winner-take-all all markets, but it’s important to understand what this means. In a winner-take-all market,…

What Do SEO Companies Actually Do? If you landed on this post, odds are high you already know what SEO companies do in a broad sense. They optimize websites to bring in more search engine traffic, increase the relevance and business value of search engine traffic, and so on. But what are the specific actions…