The Digital Marketing Blog

Schema markup provides your site with a variety of rich snippets that can make your ecommerce store stand out more in search results. It also gives search engines information that can help your pages perform better in search results and inform the Google Knowledge Graph. Fortunately, most BigCommerce themes come with schema markup included, which…

Is it too early to start thinking about Christmas? When it comes to marketing, it’s never too early. It pays off to get ahead of the game and start planning for Black Friday sales months ahead of time. It’s the only time of year when customers expect to be bombarded with emails and are even…

White papers are a great way to establish your company as a thought leader in your field and become recognized as a credible source. They’re highly quotable and linkable for journalists on the lookout for statistics. But they can also be incredibly dense. When writing a white paper, it’s important to make the content engaging…

Press releases have become run of the mill for marketing efforts by now, but are most businesses using them effectively? The popular opinion is that we shouldn’t be releasing mundane company news and expecting it to go viral. Press releases of should provide value and an interesting and relevant enough story to be picked up…

BigCommerce offers a wide range of useful plugins to help you make the most of the platform for your store. A handful of the plugins are built specifically for SEO use. In this post, we will review how to use the BigCommerce apps marketplace and install plugins, and review the plugins built for SEO use….

We’ve come a long way since cold calling to gauge potential clients’ interest, thanks to new software and technology. People consume media differently from year to year and the smart marketers among us have begun to tap into that niche. We’ve seen the rise of AI to help analyze data coming in, but is that…

Just getting started with Magento? This comprehensive guide will walk you through the full install process for both the Composer and compressed archive methods of installation, from system requirements to install verification. Once you’re done, take a look at our other posts on configuring and working with Magento, as well as maximizing your SEO potential….

Congratulations, your business is finally ready to go global! But taking your business to new markets means that you need to think carefully about how to establish your presence in different countries. There’s a lot more to it than Google translate. This month we asked the experts for their best tips for international SEO.  …

While Magento is a wide open platform with capabilities for running both the front and back end of your store, it was primarily built with ecommerce functionality in mind, and it was built before multichannel, multidevice commerce was a standard. Today, Magento alone isn’t necessarily enough to meet the needs of a modern ecommerce store,…

Your Shopify theme can dramatically impact how visitors see your brand and how they interact with it. Changes you make to your theme can impact conversion rates and SEO, so it’s important to know how to work with themes in Shopify. In this post, we discuss how to change, add, publish, and edit themes in…