Epic Link Battle: URL VS Domain Name, FIGHT 1

Epic Link Battle: URL VS Domain Name, FIGHT

It’s neck and neck. Through your amazing powers of persuasion and charisma, you have assured yourself the possibility of earning a link from one of two places. One opportunity has amazing domain (or “site”) authority, and the other one has exceptional URL (or “page”) authority. Through some bizarre hypothetical twist of fate that I lack the…

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An Interview With the Guy Who Talked Link Renewal With T-Mobile on Twitter 2

An Interview With the Guy Who Talked Link Renewal With T-Mobile on Twitter

About a month ago, you might remember there was an entertaining exchange that took place on Twitter between WebDesign.org and T-Mobile. The subject of the discussion? Link renewal. That conversation ended with this inevitable response from Matt Cutts, head of Google’s spam team: @VitaliyKolosWDL ಠ_ಠ — Matt Cutts (@mattcutts) March 20, 2014 Nothing like a…

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Why Penguin Comes in Different Degrees (And A Myth Persists) 3

Why Penguin Comes in Different Degrees (And A Myth Persists)

Matt Cutts recently tweeted something that gives us a peak under the hood of Google’s Penguin algorithm, an algorithm designed to discourage spammy link building practices. This is what the tweet said: @chipnicodemus I’d recommend continuing to clean backlinks though. You still have a very mild case of Penguin. — Matt Cutts (@mattcutts) April 8,…

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Just When is an Embedded Link Okay? 4

Just When is an Embedded Link Okay?

As you may already know, Getty, the massive image licensing company, recently shifted strategies away from legally pursuing  copyright violators. Instead, they now allow anybody to embed the image on their site, with a link back to Getty. This is good news for us bloggers, SEOs, and content marketers, who need visual content to keep…

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What Would the FTC Say about Paid Links? 6

What Would the FTC Say about Paid Links?

(Please note, I’m not a lawyer.) As you probably know, Google’s Matt Cutts recently posted a video about what they consider a “paid link.” It addressed the gray area where, say, you might buy a blogger a beer, and soon after that they write a post about you containing a link. The takeaways from the…

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It Doesn't Matter What Kind of Links You Build 8

It Doesn't Matter What Kind of Links You Build

Hey, look, shortly after telling us not to guest post for SEO, Matt Cutts is revisiting the obvious and reminding us not to build links with article directories: So in my particular opinion article directories and just trying to write one article and just syndicating it wildly or just uploading it to every site in…

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Should You Bother With Link Removal Requests? 10

Should You Bother With Link Removal Requests?

I’ve stirred up a bit of controversy in the past by asking whether there’s really such a thing as negative links (as I said before, the answer’s complicated), and more specifically if they play a part in Penguin (my guess is no). But the reason I took these stances wasn’t just to start a debate…

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Kill the "Link Building is Dead" Myth Now 12

Kill the "Link Building is Dead" Myth Now

That “link building is dead” has become a meme in the SEO community. It seems like everybody is saying it, even though most of them are just arguing that we need to start focusing on “link earning” instead. As much as I respect and appreciate what many of these professionals are saying, I’m getting tired…

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