Myth-Busting

Myth-Busting: Redirects Cause PageRank Decay

One of my earliest SEO wins involves a tale of two sites. Site #1 dominated the rankings; ranking #1 for “linux hosting” for years. Hundreds of other high-value, internationally competitive, expensive-as-hell-in-AdWords phrases too. Just killed it, reaching Alexa <40k from 80%+ organic search. Site #2, though. That was a mystery. About as old. Also commerical….

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Is Dividing Your PageRank Really a Bad Thing? (With Math!)

If there is just one piece of jargon that has destroyed the SEO industry’s understanding of PageRank, it’s got to be “link juice.” Never have two words uttered is succession created so many misconceptions. (In shame, I have to admit I’ve probably used this evil incantation at some point in the past.) Here’s the truth:…

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John Mueller Says Don’t Build Links, Confuses Everybody

Am I the only one who thinks these Google Webmaster Central office-hours hangouts are doing more harm than good? Unlike the carefully-planned, carefully-worded webmaster videos of old, the hangout format just keeps leading us down a familiar path: Webmaster asks question about contentious SEO subject Mueller offers dismissive, short, uninformative response SEO news sites publish said uninformative…

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Web 2.0 Link Building: Still Worth It?

There was a time, back in the dark ages of 2009, when “web 2.0 SEO” was the next big thing. Interest since then has…waned a bit: What happened? Well, it was a number of things, but it was mainly Panda. In February of 2011, Google unleashed Panda, which was most likely a machine learning algorithm,…

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Epic Link Battle: URL VS Domain Name, FIGHT

It’s neck and neck. Through your amazing powers of persuasion and charisma, you have assured yourself the possibility of earning a link from one of two places. One opportunity has amazing domain (or “site”) authority, and the other one has exceptional URL (or “page”) authority. Through some bizarre hypothetical twist of fate that I lack the…

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An Interview With the Guy Who Talked Link Renewal With T-Mobile on Twitter

About a month ago, you might remember there was an entertaining exchange that took place on Twitter between WebDesign.org and T-Mobile. The subject of the discussion? Link renewal. That conversation ended with this inevitable response from Matt Cutts, head of Google’s spam team: @VitaliyKolosWDL ಠ_ಠ — Matt Cutts (@mattcutts) March 20, 2014 Nothing like a…

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Why Penguin Comes in Different Degrees (And A Myth Persists)

Matt Cutts recently tweeted something that gives us a peak under the hood of Google’s Penguin algorithm, an algorithm designed to discourage spammy link building practices. This is what the tweet said: @chipnicodemus I’d recommend continuing to clean backlinks though. You still have a very mild case of Penguin. — Matt Cutts (@mattcutts) April 8,…

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Just When is an Embedded Link Okay?

As you may already know, Getty, the massive image licensing company, recently shifted strategies away from legally pursuing  copyright violators. Instead, they now allow anybody to embed the image on their site, with a link back to Getty. This is good news for us bloggers, SEOs, and content marketers, who need visual content to keep…

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It Doesn’t Matter What Kind of Links You Build

Hey, look, shortly after telling us not to guest post for SEO, Matt Cutts is revisiting the obvious and reminding us not to build links with article directories: So in my particular opinion article directories and just trying to write one article and just syndicating it wildly or just uploading it to every site in…

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Should You Bother With Link Removal Requests?

I’ve stirred up a bit of controversy in the past by asking whether there’s really such a thing as negative links (as I said before, the answer’s complicated), and more specifically if they play a part in Penguin (my guess is no). But the reason I took these stances wasn’t just to start a debate…

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