Myth-Busting: Redirects Cause PageRank Decay

One of my earliest SEO wins involves a tale of two sites. Site #1 dominated the rankings; ranking #1 for “linux hosting” for years. Hundreds of other high-value, internationally competitive, expensive-as-hell-in-AdWords phrases too. Just killed it, reaching Alexa <40k from 80%+ organic search. Site #2, though. That was a mystery. About as old. Also commerical….

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How Many Outbound Links Per Word or Page? [Original Study]

If you google for an answer to how many outbound links you should be seeing on your pages, most answers fall into one of these categories: However many is most useful for users (okay, yeah, there’s truth there, but it’s not very useful, and everybody knows it’s not what you’re looking for) Less than 100,…

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Myth-Busting: SEO is Marketing

Okay, there are a lot of trip mines in this topic, so I’m going to need to be careful where I step. Let me quote something Erin Everhart recently said in a post at Search Engine Land: First, the easy one: Marketing is educating potential customers about your product or service and persuading them to…

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Is Dividing Your PageRank Really a Bad Thing? (With Math!)

If there is just one piece of jargon that has destroyed the SEO industry’s understanding of PageRank, it’s got to be “link juice.” Never have two words uttered is succession created so many misconceptions. (In shame, I have to admit I’ve probably used this evil incantation at some point in the past.) Here’s the truth:…

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John Mueller Says Don't Build Links, Confuses Everybody

Am I the only one who thinks these Google Webmaster Central office-hours hangouts are doing more harm than good? Unlike the carefully-planned, carefully-worded webmaster videos of old, the hangout format just keeps leading us down a familiar path: Webmaster asks question about contentious SEO subject Mueller offers dismissive, short, uninformative response SEO news sites publish said uninformative…

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Is Viral Content Always Successful Content?

It’s an incredibly exciting thing to see something you’ve created go viral. It means people find it so important that they’re sharing it with anyone who’ll listen. It means you’ll be enjoying an unprecedented influx of traffic, and that both your name and the brand you represent will be – if only for a brief…

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Web 2.0 Link Building: Still Worth It?

There was a time, back in the dark ages of 2009, when “web 2.0 SEO” was the next big thing. Interest since then has…waned a bit: What happened? Well, it was a number of things, but it was mainly Panda. In February of 2011, Google unleashed Panda, which was most likely a machine learning algorithm,…

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Epic Link Battle: URL VS Domain Name, FIGHT

It’s neck and neck. Through your amazing powers of persuasion and charisma, you have assured yourself the possibility of earning a link from one of two places. One opportunity has amazing domain (or “site”) authority, and the other one has exceptional URL (or “page”) authority. Through some bizarre hypothetical twist of fate that I lack the…

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