Marketing Strategy

How did 2016 change digital marketing?

What digital marketing trends stood out in 2016? We asked some key digital marketing experts on what they’ve been seeing. “We incorporated a lot more video in multiple ways in 2016. We’ve added several types of videos, including webinars, shareable series, and support videos, to several of our marketing channels. We definitely weren’t the only…

Continue reading


Fox’s On Demand Advertising Is A Definite Step In The Right Direction

Starting this week, Fox rolled out a new digital advertising model for its Internet platforms. Previously, fans watching the network’s shows online were treated to an ad structure more or less identical to what they’d find on TV – ten minutes of ads total, stretched out across the entire runtime. Now, however, they’re trying something…

Continue reading


What Marketers Can Learn From Bethesda’s Fallout 4 Ad Campaign

Game developer Bethesda hit fans hard in June. Towards the beginning of the month – and only a few weeks before the global Electronic Entertainment Expo; the largest conference in gaming – it slammed down one of the most exciting announcements it’s made in a while: a new installment in the immensely popular Fallout series….

Continue reading


What’s Google Shooting For With Its Alphabet Reboot?

A couple weeks back, Google made a pretty stunning announcement to the world: it’s being rebranded. The company that essentially invented the world of search engine marketing; the company that owns Android and YouTube and scores of other highly-successful ventures is undergoing a reorganization and renaming the broader company (not the search engine and some…

Continue reading


How Often Should You Update Your Site’s Appearance?

I’ll be frank here. I’m a writer, not a graphic designer or web designer. I just sort of hammer words down onto a page, and hope they look pretty when they finally get published. Even so, the other day I had a thought. See, the Internet is all about making a great first impression –…

Continue reading


Apple’s Content Blocking Plans Cement What You Should Already Know About Online Advertising

Amidst all the hubbub and buzz generated by Apple’s worldwide developer conference on June 8, one very interesting tidbit stands out. According to documentation released for iOS 9 after the conference’s end, Safari will soon include functionality that allows developers to block “cookies, images, resources, pop-ups, and other content.” In other words, Apple has all…

Continue reading


Why I Hope WordPress’s Victory Over Straight Pride UK Is The First Of Many

I’m always a little disgusted when I see people wielding the DMCA as a legal bludgeon. That’s not even remotely what it was intended to do, after all. It’s suppose to serve more as a shield – as a tool that can be used by legitimate content creators when someone steals their stuff. The DMCA…

Continue reading


Want to work in marketing? No marketing degree required

So you finally graduate from college. But then you decide that your major just wasn’t really your true calling. Maybe you’re stuck on a career path that isn’t going in the direction you want it to. And you’ve decided you want to work in the booming business of marketing! Don’t worry, you can still get…

Continue reading


Creating Your Personal Brand

If you’re running your own business, you’re going to face a bunch of hurdles before you get off and running. But small businesses are becoming more prevalent and some of them can hold their own against large corporations. With so many new brands popping up, you need to stick out from all of the rest….

Continue reading


Is “Coopetition” The Only Real Way Out of a Rut?

If this is your first time hearing the word “coopetition,” your first response is probably a lot like mine was: “What is this, the corporate equivalent of ‘frenemy?’” But, it turns out, coopetition is actually an important concept, an insight from the mathematics of Game Theory, and quite possibly the only way for a company,…

Continue reading