Link Building

My Blog Guest’s Penalty: You Should Have Seen it Coming

Yep. On March 19, 2014, Google penalized “My Blog Guest,” and many of the sites that used it to build links with guest posts. And you should have seen it coming. You should have seen it coming when Matt Cutts told you to stop using guest posts to build links, and I warned you that…

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What Would the FTC Say About Paid Links?

(Please note, I’m not a lawyer.) As you probably know, Google’s Matt Cutts recently posted a video about what they consider a “paid link.” It addressed the gray area where, say, you might buy a blogger a beer, and soon after that they write a post about you containing a link. The takeaways from the…

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Matt Cutts Should Have Said What He REALLY Meant

Gasp! Matt Cutts has signaled the end of guest posting forever. SEO is doooomed: Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest…

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You Can’t Build Links On A Rotten Foundation

There are a handful of SEO writers who manage to get the technical aspect of their writing perfectly combined with an exceptional sense of wit. I recently read a great post by Jon Ball that was not only an entertaining read, but also raised some really valid points about how building links cannot be mastered…

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Penguin 2.0 Has Landed – Did It Land On You?

Penguin 2.0 hit on the evening of 22 May 2013. It was expected and everyone in the world of SEO waited with baited breath to find out how severe the release would be and whether or not they would make it through alive (read: with rankings intact). Matt Cutts had given us a fair amount…

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Stop Guest Posting, Start Buying Proven Talent

Still throwing money and resources at guest posts? There’s no denying it works, or that it’s tried and true. But is it really the best way to collaborate in order to build links, attention, traffic, and customer retention? Doubtful. The trouble with guest posting is that it treats content as a cost. More specifically: the…

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Creating Backlink Strategies from Scratch

In this industry, we all love seeing case studies and lists of ways to build backlinks, but often the most successful backlink building strategies don’t rely on any existing tactic. Instead, they are based on novel ideas that nobody else has tried before, or at least that haven’t been tried very often. How is it…

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51 Whitehat Backlink Building Methods

This list is for serious link builders, no fooling around.¬†Other than that, you know what this list is for, so let’s get started: Hire a group of established bloggers who struggle with monetization to blog regularly on your site, and submit your site to Google News. Encourage them to announce the move on their blogs….

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Shifting to Content Marketing to Attract Links

With the recent updates to Google’s algorithm, Panda and Penguin, a lot of SEOs have changed the way they market their services to accommodate the “name and shame” of low quality links. Content marketing has become a buzz word in the online space and premium content is being used as the bait to attract the…

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What “Download Latest Links” Means for SEO

A couple months ago, we talked about the (somewhat convoluted) addition of link notifications to Google Analytics. Now they’ve taken things a step further in Webmaster Tools, allowing you to download a spreadsheet of the latest links to Excel or Google Docs. This is great news, but it may also have implications for where SEO…

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