"Now is the winter of our discontent."
As William Shakespeare wrote these famous words to begin Richard III, it's almost as if he was speaking to the SEO industry precisely at the current moment in time. As you've no doubt heard, Google made some major changes this past month that will affect the future of search engine optimization. After the "Keyword Not Provided" announcement and the Hummingbird update, it is more important than ever to have a multifaceted strategy for driving traffic to your website.
That's why we gathered up the best SEO, content marketing, and social media articles from September for you to enjoy. Whether you think Google's recent changes are good for the industry, which they may be, or you're running for the hills screaming, eventually "Keyword Not Provided" and the Hummingbird update will be yet another moment in the evolution of SEO. Just give us the winter. :)
The social network run by Google -- the gateway to your business -- is a game-changer. It ties together several Google products and delivers many rewards for brands. Vic Gundotra, the head of Google+, has said, "It's really the unification of all of Google's services, with a common social layer."
We don't agree on what "Technical Search Engine Optimization" is supposed to be so we won't agree on what comprises "Technical SEO Skills". Here are my definitions and why I think these skills are important.
For a surprisingly long time, it used to be that Search Engine Optimization (SEO) was all about stuffing your content full of keywords and getting as many backlinks as you could from anywhere you could get them. This led to a lot of people gaming the system, and in many cases, low-quality search results.
For many marketers, especially the SEOs of the world who feel their world is constantly crumbling these days, this week has reached an all-time low. On Monday, Search Engine Land reported that Google has quietly announced they'll begin encrypting ALL search data.
Happy birthday to Google! According to most sources, Google's birthday is generally celebrated on September 27th, and this year marks Google's 15th year. I fondly remember first using Google in 2001, doing my primary school homework on the first computer my family had ever purchased (just thinking about this is making me nostalgic).
Google announced today their latest update to their search engine -- Hummingbird. Google's PR team calls the move "significant" and says it will impact 90% of search queries, which if true is an insane amount and a massive change.
With billions of individuals around the globe tapping into Google on a daily basis, businesses looking to improve their content marketing strategies should consider doing so with the help of the popular search engine. Google Trends, an analytical application that breaks down search statistics, can provide companies with valuable knowledge in terms of public interest and search behavior, according to Content Marketing Institute.
As inbound marketing dominates the digital landscape, we continue to see the advancement of digital publishing tools, analytic suites, and measurement techniques. And while these tools make life easier (such as scheduling your posted content), it also holds the risk of tarnishing your brands personality if not used appropriately.
A while back, I discussed a good bit about something I still feel is content marketing's most potential powerful and useful tool--Insourcing--or the process of using a large portion of employees within a company to generate great content, and lots of it.
Since the premiere of Breaking Bad 5 years, 8 months and 9 days ago, Walter White has made some pretty terrible decisions. He's lied, murdered, ruined countless lives, and, not sure if you knew this, but he's cooked a whole lot of meth. But despite how often we scream at the television or tweet in anger after an episode, Walt is completely out of our control.
First and foremost let's look at the type of content we're talking about here... Videos, infographics, E-books, surveys and poll results, and how-to guides. Certainly not an exhaustive list of content types, but you get the idea. So you've created some great content that can be used for natural link-building, but what if you want to give it an extra push?
Social Media Marketing
I've noticed a disturbing trend in the nonprofit sector. It seems that all too often, uninformed nonprofit Boards and well-meaning but not-tech-savvy Executive Directors simply tack on the words "social media" to the development or marketing person's job description.
Building a stronger band on social media has a lot to do with growing your base of content across several social media sites. If you post a strong base of compelling content people who encounter your profile will be more inclined to connect with you.
For most business owners social is a toy. The marketing equivalent of that friend we all have outside our professional lives that you just don't talk to your work colleagues about. Even though they are really the life and soul of the party. But things are changing. A recent Forrester survey unlocked some startling stats about how we are all discovering things online.
Ever heard the saying "Failing to plan is planning to fail?" That old but wise adage often rings true when it comes to social-media marketing. Creating a detailed, goal-oriented social-media strategy is just as important as having a rock solid business plan.
Social media is a delicate balance of skill, organization, and creating content that fits your needs. I'm going to share some tips for using tools to help you save time and produce better content so you can get back to the other things that you need to do.
Let's face it: plenty of firms waste plenty of time on Facebook and Twitter. Like any tool, social media is only effective when it's used correctly, but it's a new enough tool that the ink isn't dry on the instruction manual.
You can take the stress out of your social media marketing process by organizing it into written plan that is consistently implemented. That organized and written plan can then be refined as you grow with it. The key to an effective social media marketing plan is following specific rules that are organized into a process.
In honor of the SEO industry, which may feel a bit boxed in by Google recently, here is the short film, "Box." For more great content, don't forget to check in with us regularly on Twitter, Facebook, and Google+.