We've said it before and we'll say it again: SEO, content marketing, and social media should be working together to achieve a singular goal. With that adage in mind, each month we search through the seemingly endless mounds of internet content and collect the best posts we can find from the worlds of SEO, content marketing, and social media. Here's the best from September and the beginning of October brought together in our monthly roundup. Check out what you missed when you have a moment, and if you're looking for the same great content the rest of the year, join us on Twitter, Google +, or Facebook. Enjoy!
We made it and just in time for this fall's season. So download Ranking Factors 2014 on your tablet or smartphone because this study will be your best SEO read yet. Last year's Ranking Factor study placed positive emphasis on good content, onpage technology and social signals that correlate with better positioned websites.
I wish I didn't have to say this. I wish I could look in the eyes of every victim of the last Panda 4.1 update and tell them it was something new, something unforeseeable, something out of their control. I wish I could tell them that Google pulled a fast one that no one saw coming.
Content marketing is about informing and entertaining your audience, social media is about promoting your content, and SEO is about making sure the technical t's are crossed and i's are dotted so search engines can find your content, right?
Yes, I understand. We're always trying to figure that out. We zig and Google zags and all that. It's exhausting! But regarding the future of mobile search, Google put forth some solid information in the Developer blog this month that will be highly useful to anyone developing Android apps for the mobile market.
CMOs understand that by its very nature, SEO rarely stays the same for long. The shift to putting end customers and users front and center is quite different from SEO practices of yesteryear.
Any time you make a significant change related to your website, whether that's content or the underlying architecture, you should check to see if your changes have impacted the SEO best practices you've already put into place.
SEO strategies and best practices have changed so much over the last few years that the industry is starting to bleed over into another popular industry--public relations.
For some, it may seem like there has always been Google, and it's always been the main way people have found things on the web. But before Google, there was the Yahoo Directory and its hand-compiled list of websites, organized into topics. Now, the venerable Yahoo Directory is closing.
In February of 2014, LinkedIn opened up its publishing platform to it's members, meaning anyone can apply to publish articles on LinkedIn.
Is your digital marketing strategy based in fact? Hunches and intuition are great, but they only take us so far. If we rely on them too heavily, we can even put ourselves out of touch with reality.
The promise of social media was that brands would have real conversations with their customers leading to genuine engagement, brand advocacy, and millions of "earned" impressions, thus making the whole process unbelievably cost -effective.
"I would argue that a lot of marketers don't understand what [a content marketing strategy] means. They think culling together a bunch of tactics is actually a strategy, but it's not." --Ardath Albee
During a 1967 post-fight interview with Muhammad Ali, legendary sports broadcaster Howard Cosell said to the fiery champ, "You're being extremely truculent." Without pausing to catch his breath, Ali replied, "Whatever 'truculent' means, if that's good, I'm that."
Social Media Marketing
Social media has changed the communication landscape for marketers. We know it can be hard to keep up, so the next time you're in a pinch and don't know how to solve a social media problem, consult this list--you might find the answer you're looking for among these 50 social media best practices.
Do you review your website's metrics on a regular basis? Are you struggling to figure out how you can better use the data?
If you've been on Facebook or Twitter in the last week, you've probably heard a lot of people talking about this thing called Ello. If you tried to sign up to see what it is, you would've gotten a message back saying, "We will invite you as soon as we can. Ello is currently in beta, and we are inviting new users in small groups as we roll out new features."
So your friend would be Bender if he were in the Breakfast Club according to BuzzFeed. How about that? And people are clicking all over that stuff and sharing liberally. Someone somewhere is getting your feed's attention and it wasn't you.
Between Google shutting down its authorship program and Senior Vice President of Engineering and head of Google+ Vic Gundotra leaving the company, many believe the future of Google+ is in question.
This month we'll leave you with Alfonso Ribeiro of The Fresh Prince of Bel-Air bringing back the Carlton on Dancing with the Stars.