There was a lot of SEO news in October, but let's be honest, there was really only one story that mattered. Welcome to the world, Penguin 3.0. This month's roundup will certainly reflect that major development from last month, but as we always say, SEO, content marketing, and social media should work together to serve a singular purpose. With that in mind, we've collected the best blog posts on those subjects and rounded them up here for your convenience. Check out what you missed when you have a moment, and if you're looking for the same great content the rest of the month, join us on Twitter, Google +, or Facebook. Enjoy!
Sometime in the last week, the first Penguin update in over a year began to roll out (Penguin 2.1 hit around October 4, 2013). After a year, emotions were high, and expectations were higher.
Google sees what users see, and if that is a bad mobile experience, it may impact your rankings.
Verifying your identity is key in the semantic web. When the indexing of information leads to inferential judgments that produce answers right on the search results pages (SERPs) Veracity (the 4th of the 4Vs of semantic search) is predicated on identity.
No SEO analysis is complete nowadays without taking into consideration its Mobile (or multi-device) organic search behaviour: Which pages are receiving more mobile search visibility?
SEO is subject to frequent change, but in the last year or two, the changes feel both more frequent and significant than changes in the past. Florida hit in 2003. Since then, it's like we get a Florida every six months.
You just hit hit publish on that great new blog post. What a great feeling! Being the savvy content marketer you are, you now set out to to bring an audience to that post.
When I was a teenager I was a volunteer for a local church program that was offering basic computer education to under and unemployed people in our community.
Marketing has progressed a lot in the past decade: from TV, radio, newspaper, and billboard advertising to SEOs, pop-up ads, and banner ads. The public has moved on from traditional advertising.
Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as credible and reliable information sources.
Trends come and go in the world of digital marketing. Some "hot" techniques -- like inherently manipulative keyword stuffing and forum profile linking -- are snuffed out of practice by improvements to the Google algorithms.
SlideShare is the "quiet giant of content marketing," according to Forbes contributor Steve Olenski. But with the kind of attention it's getting, one can hardly call it quiet anymore. Giant? Yes.
Is your content delivering results? Or does your strategy seem to fall short of making that crucial connection with decision makers in your industry (and you're not sure why)?
Social Media Marketing
There's been a lot of discussion recently on what schools should be teaching kids. Just this month, the United Kingdom announced the addition of cybersecurity to its curriculum in response to a lack of education in the field and the rising industry skills gap.
So now you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch.
Increasingly, it is algorithms that choose which products to recommend to us and algorithms that decide whether we should receive a new credit card. But these algorithms are buried outside our perception. How does one begin to make sense of these mysterious hidden forces?
It was only a few days ago that discussions started popping up on LinkedIn, business forums, and blogs with marketers talking about how to leverage Ello for their business.
If you want to attract and engage social-media fans and followers -- and convert them into paying customers -- you need to map out a clear, goal-oriented social media plan.
And what better way to leave you this month than with a collection of classic movie scenes recreated in stop-motion LEGO. Enjoy!
Image: Flickr/Mosman Library