October Resource Round-up: The Best of SEO, Social Media, and Content Marketing

under Inbound Ideas.

readingThere was a lot of SEO news in October, but let's be honest, there was really only one story that mattered. Welcome to the world, Penguin 3.0. This month's roundup will certainly reflect that major development from last month, but as we always say, SEO, content marketing, and social media should work together to serve a singular purpose. With that in mind, we've collected the best blog posts on those subjects and rounded them up here for your convenience. Check out what you missed when you have a moment, and if you're looking for the same great content the rest of the month, join us on Twitter, Google +, or Facebook. Enjoy!


How Big Was Penguin 3.0?

Sometime in the last week, the first Penguin update in over a year began to roll out (Penguin 2.1 hit around October 4, 2013). After a year, emotions were high, and expectations were higher.

Google May Add Mobile User Experience To Its Ranking Algorithm

Google sees what users see, and if that is a bad mobile experience, it may impact your rankings.

How Search Engines Discover Who You Are in the Semantic Web

Verifying your identity is key in the semantic web. When the indexing of information leads to inferential judgments that produce answers right on the search results pages (SERPs) Veracity (the 4th of the 4Vs of semantic search) is predicated on identity.

How to Easily Analyze your (& your competitors) Mobile SEO Performance

No SEO analysis is complete nowadays without taking into consideration its Mobile (or multi-device) organic search behaviour: Which pages are receiving more mobile search visibility?

The Only Thing Certain in SEO is Change

SEO is subject to frequent change, but in the last year or two, the changes feel both more frequent and significant than changes in the past. Florida hit in 2003. Since then, it's like we get a Florida every six months.

Do Social Signals Drive SEO?

You just hit hit publish on that great new blog post. What a great feeling! Being the savvy content marketer you are, you now set out to to bring an audience to that post.

Updating Our Technical Webmaster Guidelines

We recently announced that our indexing system has been rendering web pages more like a typical modern browser, with CSS and JavaScript turned on. Today, we're updating one of our technical Webmaster Guidelines in light of this announcement.

SEO and the Techno-Illiterate

When I was a teenager I was a volunteer for a local church program that was offering basic computer education to under and unemployed people in our community.

Content Marketing

Why Content Marketing Will Never Go Out of Style

Marketing has progressed a lot in the past decade: from TV, radio, newspaper, and billboard advertising to SEOs, pop-up ads, and banner ads. The public has moved on from traditional advertising.

The Content Marketing Trends Your Business Should be Implementing

Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as credible and reliable information sources.

How to Future-Proof Your Content Marketing Strategy

Trends come and go in the world of digital marketing. Some "hot" techniques -- like inherently manipulative keyword stuffing and forum profile linking -- are snuffed out of practice by improvements to the Google algorithms.

11 Killer Tips to Leverage SlideShare's Power in Your Visual Content Marketing

SlideShare is the "quiet giant of content marketing," according to Forbes contributor Steve Olenski. But with the kind of attention it's getting, one can hardly call it quiet anymore. Giant? Yes.

How To Give Your Content Marketing Purpose & Punch

Is your content delivering results? Or does your strategy seem to fall short of making that crucial connection with decision makers in your industry (and you're not sure why)?

Social Media Marketing

Why Social Media Needs to be Taught in High School

There's been a lot of discussion recently on what schools should be teaching kids. Just this month, the United Kingdom announced the addition of cybersecurity to its curriculum in response to a lack of education in the field and the rising industry skills gap.

A 6-Step Guide to Creating a Social Media Marketing Plan

So now you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch.

Algorithm Awareness

Increasingly, it is algorithms that choose which products to recommend to us and algorithms that decide whether we should receive a new credit card. But these algorithms are buried outside our perception. How does one begin to make sense of these mysterious hidden forces?

10 Industries That Could Succeed on Ello

It was only a few days ago that discussions started popping up on LinkedIn, business forums, and blogs with marketers talking about how to leverage Ello for their business.

12 Essential Elements of a Social Media Marketing Strategy

If you want to attract and engage social-media fans and followers -- and convert them into paying customers -- you need to map out a clear, goal-oriented social media plan.

And what better way to leave you this month than with a collection of classic movie scenes recreated in stop-motion LEGO. Enjoy!

Image: Flickr/Mosman Library