We hope everyone had a great Thanksgiving and that you're not too busy preparing for the holiday season. The biggest news since our last roundup had to have been the release of the new Jurassic World and Star Wars Episode VII trailers. In the world of SEO, the impact of October's Penguin 3.0 continued to be felt and content marketers and social media strategists are getting ready for 2015. Check out what you missed from November when you have a moment, and if you're looking for the same great content the rest of the month, join us on Twitter, Google +, or Facebook. Enjoy!
"80 percent of success is showing up," Woody Allen famously said about life. Marketing in 2014 is not much different. You need to show up when consumers search for your product or service on Google, when you are spoken about on social media, or when you receive a review or a comment.
Penguin 3.0 was one of the most anticipated algorithm updates in recent years when it rolled out on October 17, 2014. Penguin hadn't run for over a year at that point, and there were many webmasters sitting in Penguin limbo waiting for recovery.
Search engine optimization (SEO) should be a linchpin in any successful content marketing plan. But with search engines updating algorithms on a frequent basis, how is a mortal content marketer supposed to keep up?
I'm just about to reach the 5 year mark working in the online marketing industry, and one thing that I've always found remarkable is how open and sharing people in this line of work tend to be.
What's the difference between business predictions and horoscopes? Predictions don't have to fall victim to hindsight bias. You can measure their accuracy by looking back on what actions came to fruition to prove or disprove your educated guesses.
With all of the significant changes in the world of SEO over the last year, it can be challenging for you to keep track of what on-page SEO factors are still relevant to both your visitors and search engines.
Even though blogging is one of the best ways to boost an online reputation and increase market share at the same time, now is an incredibly hard time to be a blogger. There is just too much information out there.
The evidence continues to mount for an alternative theory that Penguin doesn't work how you think it does. The standard theory goes something like this: if your inbound link profile looks spammy (however that may be defined), you get penalized.
According to the experts, a blog will solve all your Internet woes. Blogging will increase your traffic, expand your audience, improve your engagement, position you as an authority, and allow you to shape the message in your space.
Effective content is writing that engages, entertains, and - most of all - achieves your business goals. First, what is effective content?
We talk a lot about data-driven content creation at Contently--basically, it's just a fancy way of saying that you measure what works, and then double down on that.
The recent growth of marketing podcasts is a symptom of our thirst for on demand content. Consumers have more choices than ever before on the types of content they want to consume and where they choose to consume said content.
Content marketing requires a unique type of investment. With most outbound marketing, the investment is cost related. But with inbound marketing, while there are costs, the biggest investment is time.
Social Media Marketing
About two years ago, I wrote a story about a strange phenomenon on the web: in a medium known for its ability to track people--following them around with Zappo's ads and such--it turns out that websites don't know where a substantial percentage of their visitors come from.
Have you ever come across a piece of marketing advice about social media best uses and wondered, "How could you possibly know that will work?" To take the mystery out of your social media strategy, here are eight tips backed by science about the best and worst ways to retweet, and what you're about to read may surprise you.
Now that you know that your social media marketing plan requires a stellar content strategy to support it, you may find yourself overwhelmed. Creating and publishing great content can be a lot of work, so you need to get organized and figure out a schedule that works for your business.
One of the main reasons people come to Facebook is to see what's happening in their News Feeds. Our goal with News Feed has always been to show people the things they want to see. When people see content that's relevant to them, they're more likely to be engaged with News Feed, including stories from businesses.
Today market research firm Forrester published a report for brands titled "Social Relationship Strategies That Work." So: What works? Not Facebook or Twitter.
This month we'll leave you with an interesting profile of Ralph Baer, the inventor of the video game console, who sadly passed away recently.