We hope everyone has finally recovered from all that good eating on Thanksgiving and all that good shopping on Black Friday/Cyber Monday. If you weren't sitting around looking for all the best SEO, social media, and content marketing articles all month, we understand. You were busy. There's been a lot going on though, so we gathered up our favorite content from November for you to read at your convenience. If you enjoy these articles, feel free to follow us on Twitter, Google +, or Facebook.
Over the past year we've watched the ranks of the dreaded term "not provided" rise and rise. In September, Google announced that it had begun its mission to encrypt ALL search data, making 100% "not provided" keyword data a reality.
Let's face it-- at one point in your life you've probably wanted to be James Bond, Indiana Jones, Wonder Woman, or any other number of superheroes. Personally, I've wanted to be all of them...more than once. For some odd, and inexplicable, reason Indiana Jones was always my favorite.
The Google+ social network is Google's "Social layer." Every action and interaction we make on Google+ is captured and indexed by Google. With every passing day it becomes more and more obvious that Google is using events within Google+ as ranking factors in Google Search.
For any SEO who collects email leads from web forms, the dreaded part of their existence tends to be the end of the month, when it comes to reporting conversion results to clients - verifying, re-verifying, downloading, and exporting them to generate the all-important month-end reports.
In October, I spoke at SMX East about some of the opportunities and challenges when implementing Google Authorship. At about the same time, a good friend of mine reached out to me with her authorship issue.
Penguin 2.1 has caused quite a shakeup in the SEO world these last few weeks. Launched not long after Google's Hummingbird update, there seems to be fewer people talking about this then there was for the introduction of Penguin or even its version predecessor, Penguin 2.0.
One of the many problems facing SEO's these days is how to carry out effective keyword research. With [not provided] now accounting for about 80-90% of organic keyword data in Google Analytics, we're effectively working blind when it comes to trustable data on what search terms are being used.
Last week I had the pleasure of attending the Performance Marketing Insights conference in New York - a "two-day content-led performance marketing conference aimed at senior decision makers & marketing professionals from advertisers, publishers, networks, agencies and tech companies."
Content marketing is HOT for a simple reason. It's cost-effective. You get an awful lot of bang for your content marketing buck. If you're thinking about using content for marketing, you may confine your ambitions to blogging, and Facebook pages.
People don't buy logic. If they did, no one would propose with a 4 karat diamond ring and everyone on the planet would drive an electric car. This isn't rocket science, but the desire to wear a rock on your hand the size of a golf ball is about as logical as driving a car that is rated in GPM (Gallons per mile).
A friend asked me what was the difference in content marketing and social media marketing. He seemed to think the trend is now that companies are following the flow toward content marketing and the social media part has sort of passed it's prime.
Two of the most common buzz-phrases that I hear being used interchangeably are "content marketing" and "content strategy." As a brand or business owner looking to reach their intended audience, it's important to understand the difference between the two, and how to plan an effective strategy.
Marketers are getting so good at journalism that they want it all. The practice of content marketing is simply to create useful content for a specific audience to get new customers. But plenty of corporate content marketers use this approach to do better journalism than journalists.
Public relations and content marketing play in the same arena with similar end goals, yet they're often pitted against one another -- engaged in friendly fire between the earned and owned media spaces, between relationship building and storytelling, and between finding and retaining audiences.
Social Media Marketing
Halloween is behind us, American Thanksgiving is upon us and the mad dash towards the end-of-year Holidays has begun. I will leave it to others to ponder on how 2013 was meaningful for businesses, small and large, as I would much rather take a look at what to expect in 2014 in terms of social media marketing.
Is marketing through social media an epic fail? Not necessarily -- but it's facing surprising problems. Being social means that you create a two-way conversation with consumers. Despite dramatic efforts to market using social media, most businesses are experiencing little, if any, positive benefits from it.
The social industry should be ashamed of itself: Failed promise. Failed mission. Just #Fail. We must save ourselves -- now. Here's what I mean. Three years ago, while I was still at Salesforce, CEO Marc Benioff wrote "The Facebook Imperative."
Social media, once the province of teenagers and the PR people who work for celebrities, crossed the chasm some time back and has become so mainstream that your grandmother probably has a Twitter handle. What's even more interesting is that virtually all your buyers - whether you're B2C or B2B - are using it as well, often for research into purchasing decisions.
Does your business use Twitter? Have you considered using Twitter chats as a marketing tool? As the use of hashtags on Twitter continues to flourish, conversations built around specific hashtags--or Twitter chats--have become commonplace.
Twitter now offers advertising. It's no secret that companies spend plenty of marketing dollars on advertising through Facebook, Google, etc. If you've ever conducted a Google search or seen those presumptuous directed plugs on the side of your Facebook newsfeed, then you're familiar with the noise.
So far, many entrepreneurs have come to realize and appreciate the importance of social media marketing. Facebook, Twitter, and LinkedIn get lots of the press, but platforms like Pinterest have their unique features and advantages as well.
This month, we leave you with a Google Webmaster video that we think you may find helpful. "Creating an SEO strategy with Webmaster Tools!"