While you probably noticed that Google rolled out Panda 4.0 this past month (if you're in the SEO industry, we really hope you did), you may not have noticed that Spider-Man made the switch from Bing to Google in the film franchise's most recent installment. And that's what this roundup is all about. We make sure that you stay well informed on the biggest news of the month, as well as the most interesting and just plain silly articles. That being said, here's the best articles from May that we think you'll appreciate. For the same great content the rest of the year, join us on Twitter, Google +, or Facebook. Enjoy!
Complaining about the recent decision of the European Court of Justice on the so-called "right to be forgotten," Google's Eric Schmidt has invoked an intriguing legal defense to justify his company's aggressive business practices: the right to know.
The thunder clap of Google's Matt Cutts's Twitter post could be heard across the web this week with the announcement of the search engine's latest update, Panda 4.0. Of course the type of Panda I'm talking about isn't a cute bear from China. It's the name of an algorithm used by Google to filter out low quality content from search results.
Many fans felt that the most unrealistic element of The Amazing Spider-Man when it debuted theatrically in 2012 was the fact that Peter Parker used Bing, Microsoft's unpopular search engine, rather than Google in the film.
In the evolutive world of Search Engine Optimization, people got used to changing their behavior and habits around it. We transform, having different characteristics from one year to another, eventually ending up to form a new species of SEO professionals.
In the spirit of continuing my free tool series, I've turned my focus to link building. Link building is a huge part of getting any website to be visible to search engines these days.
I love SEO and inbound marketing, which means I spend too much time looking at marketing sites: Inbound.org, Hubspot, Moz, etc... A few days ago, I was reading up on Video Optimization on Wistia, and after looking through their site, I wanted to offer a few thoughts.
Landing pages rule. Blah.
Homepages suck. Blah.
Do some A/B testing. Blah.
Base your optimization strategy on customer feedback. Blah.
Straight to the point - spoiler alert - social media signals (likes, shares, +1s) - are not direct SEO ranking signals. Have you read otherwise? Yeah - me too. Almost daily I find new blog articles extolling the importance of Social Media as an SEO ranking factor.
Scrolling through your Facebook news feed, you may see an article for "21 Innovators Who Changed the World." You click through and as you scroll down the list of Steve Jobs and Werner Von Brauns, you are struck by just how many of them employed components made by General Electric at some point in their career.
All too often I see content strategies that:
- Look at what people are searching for (keyword research).
- Create landing pages for as many keywords as possible.
- Write gobs of (often meaningless) keyword-optimized content.
Content marketing has been leaving its mark on the web - and is showing no signs of slowing down. These days, companies from Fortune 500 corporations to small mom-and-pop shops are launching creative, fun and engaging pieces designed to get people clicking...and talking.
Today's consumers are constantly creating, sharing and consuming photos, videos and text. This social content is not only popular, it's influential. More and more, consumers turn to social content when making buying decisions.
I was at a conference last week where Adobe VP Marketing Insights & Operations David Welch was asked to sum up the future of marketing in six words. His response: "Creative thrills, but data pays bills."
Social Media Marketing
As much as we complain about clickbait, we absolutely cannot resist some of the more eye-catching post titles and descriptions such as "This Woman Filmed A Fake Audition To Highlight A Very Real Problem In Hollywood" and "Churches, Organized Crime, And The NFL Are Pretty Similar When It Comes To One Thing."
Brand Schizophrenia (BS) is a very common but poorly understood disease occurs when business leaders concentrate only on what they want professionally while ignoring what they, themselves, expect from brands as consumers.
Contrary to the rumours and speculations arising from the departure of Google Plus visionary Vic Gundotra, Google Plus is very much alive.
What happens on the Internet stays on the Internet.That truth was laid bare on Thursday, when Snapchat, the popular mobile messaging service, agreed to settle charges by the Federal Trade Commission that messages sent through the company's app did not disappear as easily as promised.
If you send a tweet to a stranger asking them to retweet it, you probably wouldn't be surprised if they ignored you entirely. But if you sent out lots of tweets like this, perhaps a few might end up being passed on.
This month, we'll leave you with an epic video project, a marriage proposal that was four years in the making. Ahhh, the Internet...