As the SEO community already knows, a Google Penguin update rolled out in May, but that's in the past. Summer is here, which means it's time to catch up on all the valuable reading time you've missed. Luckily, we've been keeping a close eye on all the major happenings in SEO, content marketing, and social media during the last month and have rounded it up in one convenient place. For more great content, don't forget to check in with us regularly on Twitter, Facebook, and Google+.
When marketers think of SEO, they tend to think of it as its own channel with its own team. While that isn't untrue, the process of search engine optimization is something that can also happen in your everyday marketing activities. Why? Because by making your site better for your audience and gaining brand exposure, you're naturally optimizing for search engines.
When things are going well on the SEO front, no one really asks questions. Conversions and traffic are up? Great! It must be because of last month's optimizations. However, when performance declines or just fails to meet expectations, it's all hands on deck until an explanation is found.
There is an enormous ecosystem of search activity happening around mobile app discovery, but there appears to be a disconnect in marketing strategy when it comes to using Inbound Marketing channels to drive mobile app installs. When it comes to search, a lot of attention has been given to App Store Optimization (ASO) to optimize apps for search inside of an app store.
I'm going to channel my inner @alanbleiweiss and rant for a minute about some things I saw over the last few days in the SEO world. I also want to apologize for any spelling mistakes from the start, as my right arm is in a cast and I'm typing this entirely left-handed until I can find an intern. (If you're curious as to how I broke my arm, it was with a softball.)
If you're like most SEOs, you spend a lot of time reading. Over the past several years, I've spent 100s of hours studying blogs, guides, and Google patents. Not long ago, I realized that 90% of what I read each doesn't change what I actually do - that is, the basic work of ranking a web page higher on Google.
As we all know vigorous link building is essential, if you want to rank high on Google. But there are many people who have got so many backlinks yet their posts or contents are not ranking on Google. If you are one of them and wondering that what can be the possible reason, here is a possible answer for you.
Google has been very clear about their feelings regarding unnatural links. Their recent actions resounded deeply within the SEO community and have inspired a higher level of discourse around things like content, quality and scalability. n the wake of Penguin, most SEOs have abandoned their efforts with public blog networks, article galleries, link purchases, directory submissions and automated tools.
I know I said I would have mobile SEO case studies this month, but I'm postponing that a month so I can discuss two tools that will soon turn the mobile SEO world on its head: Google Keyword Planner and Bright Edge Mobile SEO.
If you vaguely pay attention to what is going on in the world of digital marketing, you should have heard of the term content marketing or content strategy. While strategic content is nothing new, few people understand what content marketing is, never mind what it entails to effectively develop and execute a content marketing campaign.
As content marketing grows more popular than Justin Bieber, there's one question I keep hearing from those who are innately suspicious of fads (i.e., people like me): "What's so new about content marketing? It's just what good marketers have always done."
Yes, it's back again! The Content Marketing Know-It-All is here to answer your questions. This time, we've taken a few questions from recent comments here on the blog, a few from the comments on the earlier post, and one from the forums inside Authority, our brand-new education and networking community for content professionals.
In Internet marketing, organic traffic is web traffic that comes from listings that aren't paid for. These listings can include guides, search engines like Google or Bing and directories. Typically, when you want to make money blogging, search engines are the best source of organic traffic. Below are 6 smart ways to drive organic traffic to your blog or website.
While everyone's definition of content marketing is a little different, the execution side of this marketing channel has much more definitive best practices. Whether you are new to content marketing or just looking for validation that your program is running smoothly, here are some of the most important (and often overlooked) DOs and DON'Ts of content marketing.
In 1946, America had only 12 TV stations broadcasting to the public. With a single TV spot, advertisers could sit back and relax, knowing their ads would successfully pummel their marketing messages into the minds of almost all of America. Things are just a wee bit different today.
Social Media Marketing
Measuring the benefits of social media is one biggest challenges in digital marketing. Likes and shares on Facebook are nice, as are RTs (Re-Tweets) and mentions on Twitter, and +1s and shares are great on Google Plus, but beyond being popular on that particular social network is there any benefit?
No matter who I am consulting with or where I am speaking, the "ROI of social media question" is bound to come up. I have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program.
Many words and phrases are trotted out by self titled social media marketing experts that are tossed around so much they lose their meaning and impact. Specialist, thought leader and even guru are some of the glib terms used. Maybe we should be using words that are a bit more fun.
A lot of "how to" posts about social media offer insights on how to conform to community values, how to save you time, how to save you money, or best social media practices. These posts focus on tactics: plans for promoting a desired result. Tactics are actions supporting a strategy.
Did you know that 15 percent of U.S. mobile internet time is spent entirely on social networking sites? Or that social media lead conversion rates are 13 percent higher than the average lead conversion rate?
Social media marketing has evolved significantly over the past few years, and staying up-to-date on trends is crucial for success. One of the biggest trends is image-centric marketing rather than traditional text-based. According to Trend Reports, between 65 and 85 percent of people describe themselves as visual learners.
So many articles out there just tell you what to do with social media when it comes to ecommerce; but what about what you shouldn't be doing? There are so many opportunities to slip up when it comes to using social media for brand communications, and all so often in the public eye, with many just waiting for the chance to point out each and every one of your flaws.
This month we'll leave you with a video from resident Google genius, Mr. Matt Cutts, who answers the question, "What kind of t-shirt do you wear?"