Google has been causing quite a stir in the SEO community recently with the Penguin and Panda updates, which has, in turn, reignited the SEO vs. content marketing debate. Are they different? Are they the same? What role does social media play in all of this? Luckily for you, we've been gathering up the best SEO, content marketing, and social media articles throughout the last month. Take a look at what you've missed and let us know what you think in the comment section below. For more great content, don't forget to check in with us regularly on Twitter, Facebook, and Google+.
Adam Audette, chief knowledge officer of Rimm-Kaufman Group offered 10 tips on tried and true SEO tactics during his session at IRCE in Chicago this week. Audette explained during the session that SEO is not about keywords and rankings, its about understanding your target market and positioning your website to be there when they're searching for you.
Sometimes, it can look like Google and the other search engines are out to get you, what with the Google Panda and Penguin updates. I know a lot of bloggers who were totally buried under the fury, and many people have quit blogging entirely because of that. Well, good news- there WILL be more updates in the future.
If there's one group of Facebook users that's genuinely excited about the introduction of Facebook hashtags, it's probably brands. Hashtags will make it easier for customers and fans to talk about and interact with their favorite companies, and they'll streamline discovery for the companies and products they love.
Do you remember the house that Jack built? No, I can't remember much about the nursery rhyme either, other than it became less about Jack's house as each of the inhabitants ate one another...When webmasters build a site, often they get carried away with the design or rankings, forgetting SEO best practices that will safeguard the integrity of their site.
I'm not a technical SEO person, but I understand the technicalities of SEO well enough. Search engines use complex (and jealously guarded) mathematical formulas called algorithms to determine how sites rank, which is why no legitimate SEO firm can guarantee results.
Earlier this month, I attended the SemTechBiz2013 conference in San Francisco. This is a gathering of creators and designers of the semantic tech stack, folks who work on semantic web standards, and representatives from the search engines, all coming together to discuss the state of the industry.
That's a fairly open-ended headline, I'll admit. But I think we all know what "it" refers to... The affiliate marketing dream. Passive income from organic traffic, where you set it up once... and the commissions just roll in like clockwork, month after month.
The ultimate goal of your website should be to keep it as relevant to your intended audience as possible. Sites that don't serve their audiences well will see their visitors leave quickly, leading to a high "bounce rate." This affects your search engine ranking because the search engines consider your site less relevant to the user.
Since it's routine to measure return-on-investment (ROI) for online marketing campaigns, marketers are regularly looking at specific metrics and evaluating success based on campaign goals.
Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective.
I recently came across this excellent post written by Jeffry Cohen of Radian6, 6 Layers of Social Media Content Strategy, and also Mark Smiciklas' graphical interpretation of Jeff's metaphor. I loved it so much that I decided to take it one step further and create an infographic from it, adding some of my own thoughts on an effective social content strategy.
Hindsight is a wonderful thing but, honestly, I wish I'd had the benefit of what I know now two years ago - it would have saved so much wasted time. Talking to others who do a similar role to me (agency owner, director, creative content marketer), they too have had similar experiences. I find this oddly reassuring, a relief to know that the roller coaster of content marketing hasn't been a solo ride.
It's pretty much universal advice for succeeding online these days that you should 'create more great content'. The problem I see over an over again though is people are struggling to find an audience for their existing content and they troubleshoot that by creating more of it.
Social Media Marketing
If you've been reading this blog, you know the focus has shifted from buying attention to earning it. This is the basis for what some people call inbound marketing. If you buy that, then you also know that creating educational content that people want to download is a major part of inbound marketing and the fuel that helps you earn attention.
It's a business-eat-business universe and B2B marketers today must fully utilize social media channels if they want a chance at surviving alone in the deep recesses of space. A good social marketing campaign often times starts with the blog, or the mother-ship as I like to call it, then branches out to cover each of the social networks with tailored messaging optimized with keywords.
It seems like social media sites either receive great reviews or horrible reviews--there's no in between. Critics cite Facebook, Twitter and Instagram as the causes for poor social skills in children and adults. They also say social media produces false information and it's the cause for people losing focus at work.
Two of the most widely-discussed areas in digital marketing are matched up in this infographic we have today: Search Engine Optimization (SEO) and Social Media. So, which of the two wins in marketing?
Instagram has regained supremacy over Vine on Twitter, thanks to its new video feature? That seemed to be the story, based on stats from Topsy. But now, Topsy has clarified there's a different story, one where Instagram shares on Twitter have never dipped below Vine, at least when you're looking at all activity rather than just "influencer" activity.
This month we'll leave you with "Places in Time: Chicago," a really cool look at the city we call home.