July Resource Round-up: The Best of SEO, Social Media, and Content Marketing

under Inbound Ideas.

  • 15

reading with HCAWhile sites like BuzzSumo have made it incredibly easy to find the most shared content each month, the most viral articles generally come from a few specific industry sites and authors. Each month, we try to dig a little deeper and find not only the most popular content, but also the best articles from a variety of different writers. Here's our favorite  SEO, social media, and content marketing articles from June to enjoy when you have a free moment. If you're looking for the same great content the rest of the year, join us on Twitter, Google +, or Facebook. Enjoy!


Google Rewrites Quality Rating Guide - What SEOs Need to Know

Google has completely rewritten the Quality Ratings Guideline, the resource that their team of quality raters uses to rate websites for Google. This one is a brand new version, rewritten from the ground up, so it isn't just a refresh of the old one.

The Evolution of SEO

Digital marketing technology is rather like high fashion -- trends that were acceptable and even widely emulated suddenly find themselves hopelessly passé without even a hint of warning.

Experiment Shows Up To 60% Of "Direct" Traffic Is Actually Organic Search

Everyone knows that browsers don't always report where visitors came from when they arrive at a website. When they don't report where they were in the Hypertext Transfer Protocol (HTTP) referrer header, often the traffic is considered "Direct" -- which really means, "we have no clue where they came from, maybe they typed the URL in or hit a bookmark."

White Hat Link Building : The Zen Masters' Guide

Link building has long been the cornerstone of SEO and with google recently confirming that they do not envisage devaluing links as a metric any time soon[1], building links to your website will remain a priority through 2014 and beyond.

20 SEO Experts on Best Link Building Strategies that Don't Require Content

In my first time ever conducting an expert roundup, I asked 20 proven SEO experts what their favourite ways, that don't require existing content or content creation, for building links are. In this roundup, you'll find some of the very best information on the whole web on the topic, along with personally tested, result-oriented, practical tips.

Why Content and Social Media Marketing are the New SEO

SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hummingbird") have reshaped the SEO marketing landscape permanently.

Implementing the SEO Quality Gate

Brands are doubling down on content and becoming publishers in the true sense of the word. With all this investment in content creation, it's become critical to have internal processes to ensure content is optimized before it goes out the door. Enter the SEO Quality Gate.

Google Authorship and Its Role in Better SEO Rankings

There was a time not so long ago when getting to the top of the search rankings was a matter of hiring an SEO expert and spending a bunch of money to ensure you "owned" certain keywords and appeared high in search results. Google changed all that (long story short) with its Panda and Penguin updates and today, rewards sites producing fresh, relevant content with higher placement in search results.

Content Marketing

9 LinkedIn Marketing Tips From the Pros

Would you like to improve your LinkedIn marketing? Are you wondering what LinkedIn marketing tips the pros like to use? We asked top social media pros to share their hottest LinkedIn marketing tactics.

The Content Marketing Revolution

We are, at present, in the midst of a historic transformation for brands and companies everywhere -- and it centers on content.

One Content Metric to Rule Them All

Let's face it: Measuring, analyzing, and reporting the success of content marketing is hard. Not only that, but we're all busy.

6 Ways to Distribute Content and Boost Your Blog Traffic

With marketers around the world continuing to make huge investments in content marketing, it is important to not just create high quality content, but also to ensure your content is seen and shared.

An SEO Driven Approach To Content Marketing: The Complete Guide

Should you be worried about SEO on your  content marketing blog? In recent months, the necessity of search engine optimization has come under major fire. As Google released their Panda and Penguin algorithms we all saw a major reduction in search spam, and an almost overnight, we began noticing major changes in the type of content we saw in our own search results.

Social Media Marketing

How to Stop Facebook's New Algorithm Changes from Ruining Your Organic Reach

In case you missed it, Facebook made some huge international headlines late last month - and not in a good way. Basically, the social network revealed that it had manipulated the news feeds of 690,000 users as part of an experiment.

Why Word Of Mouth Marketing Is The Most Important Social Media

Word of Mouth Marketing (WOMM). Isn't this really the original social media platform? I grew up with the famous Faberge commercial that showed a woman who "told 2 friends" about the product and how "they told 2 friends ... and so on ... and so on."

Social Proof: Your Key to More Magnetic Marketing

The happiest place on earth is a zoo. Actually, it's a theme park. Disneyland, right? It has mice and ducks and all kinds of animals running around, but they're uncaged. I call it a zoo because it's crowded.

Inside ESPN's Social Media War Room During the Most Tweeted Sporting Event Ever

I arrive late to the Germany-Brazil World Cup game on the assumption that I have plenty of time before the match really heats up. This turns out to be completely wrong, and I've in fact arrived amid the most tweeted single sports game--of any kind, ever.

Don't Just Have Social-Media Conversations, Design Them

What does it mean to design a conversation on social media? To begin, you must have a firm grasp on the contributing parts of a conversation with both written and visual language in mind.

This month, we'll leave you with one of the cooler examples of wearable technology out there. A Tetris t-shirt.

Image: Flickr/Ken and Nyetta