If the SEO industry had plans of a drama-free January, Matt Cutts put that idea to rest less than two weeks ago when he fired off the blog post heard round the world. The reactions to this post were wide-ranging, from the apocalyptic "SEO is dead" variety to the more welcoming "this has been coming for a long time" type. Regardless of where you fall on this spectrum, the fact remains that guest blogging is just one element of a successful business growth strategy that should include a blend of social media, SEO, and content marketing. In that spirit, we've gathered up a number of SEO, social media, and content marketing articles from January that we think you'll find useful. If you want more, feel free to follow us on Twitter, Google +, or Facebook the rest of the year.
Last week, lyrics-annotation site Rap Genius made headlines for a major Google no-no. The startup was accused of sending spammy emails asking bloggers to insert Rap Genius links into their sites in hopes of ranking higher on Google's algorithm for organic search.
Is having an active Google+ profile and linking it to the content you post online, an identity-verification process known as Google Authorship, worth the effort?
SEO has stopped being about high-volume fat terms with high click-throughs. It's 2014 and searcher behaviour has changed for good. Searchers are better than ever at getting what they want. Let's cover four big search behaviour trends that you have to optimise for to stay competitive.
They're easy to ignore and time consuming to write. But well-written meta descriptions -- a.k.a. snippets -- can strongly influence the amount of traffic that your website receives from a specific search result.
Ever wonder how powerful some of the oldest SEO recommendations still are? With the birds and the bears (and a little caffeine) changing so much in SEO since 2011, I wanted to see first hand some of the results we can get from some moves like internal linking and title tag optimization.
People that succeed with SEO do two things very well: First, they identify SEO techniques that get them results. Second, they put 100% of their resources into executing and scaling those techniques. But you're probably wondering: "How do I find SEO strategies that actually work?"
The turbulence in SEO and the world of link building has been considerable in the last 24 months. That being said, the same is true now as it was 5 years ago; SEO should really be invisible.
Reactive link building sounds very sexy and dynamic but when we look closer we can see that it is just the same as any other planned link acquisition activity. Reactive links can come in many forms; this article looks to provide a method for scaling the following types of link acquisition.
Dear Readers, before getting to the meat of the post about how to make guest blogging work for you and not end up looking like a spammer, I'd like to tell you a little story. A story about when Matt Cutts single-handedly changed the course of my day.
In this week's edition, Joe and Robert ponder what our world would be like without any advertising, review a few amazing articles about the film Anchorman 2, and discuss content marketing lessons that brands can learn from the legend of Ron Burgundy.
After reading content marketing articles for a while, everything starts to sound like an echo chamber. People will tell you the same things again and again. You'll hear trite advice like "Focus on quality not quantity" or "Don't promote your product or brand too much."
Let's face it. How many people get excited when they receive your email? How many are rushing to read your email as soon as their email pings and they see your name popping up?
When it comes to Digital Marketing marketers tend to use 'hot terms' for some of the work they do. This can lead to some hilarious conversations at coffee machines within companies when someone from the marketing department tries to impress colleagues. But most of all it's confusing.
The problem with a lot of marketing advice is that the examples they use are not exactly typical. It's hard for businesses, particularly smaller businesses, to relate to the bold innovations of companies like Apple or Tesla. Not everyone is an American Apparel.
I am not big into definitions. I don't like arguing. And I don't like sharing ideas unless I know there is substance, strategic thinking and experience to back it up. But here is an idea that I believe is critical as we move into 2014. Brands need to get content right.
Social Media Marketing
Do you use Facebook to promote your business? Are you wondering how the recent Facebook algorithm changes will affect your marketing? To learn what the future of Facebook means for your brand or business, I interview Mari Smith and Jay Baer.
There is a lot of data about social media use floating about the Interwebz. I'm always looking for new research that will make me more effective. But, I usually find it in bits and pieces, rarely compiled into one big set.
I'm asked frequently to justify why social selling is worth the time. Not three months ago, I was booked for a sales kick-off to teach a session on social selling until the CEO nixed the session, telling us he didn't want to distract the sales team from closing business by wasting time with social media.
Social-analytics accuracy is essential, whether you seek broad understanding of attitudes that affect your business, early warning of emerging threats, or to spot individual issues for customer care.
Facebook asked me today whether I think businesses have ruined my news feed. OK, that might be stating it a bit too strongly. It was a survey posted at the top of my page. The survey showed all kinds of updates & asked me to rate each one based on whether each post "feels commercial."
The only guarantee in life, business and social media is change. It seems every time we turn around there is a new social network popping up. You finally update your cover images on Facebook and Google+ and then wake up to an email informing you new changes have been rolled out requiring you to modify the cover image.
In honor of Sunday night's Super Bowl, we'll leave you this month with the Apple Super Bowl spot that announced the Mac to the world back in 1984.