Have you crafted your SEO, social media, and content marketing strategies for 2014 yet? If you haven't found time to get started, there is no need to freak out. Knowing this might happen, we've collected the best content from December to help you get ready for the New Year. Take a moment to look through these articles when you have some time, and let us know what you think. If you find this information helpful, feel free to follow us on Twitter, Google +, or Facebook the rest of the month.
Over the last four months, Google has been ramping up its publicity of a more aggressive target for mobile site performance: sub one second page load times. Enforcement of this aspiration comes from Google's usual source: algorithmic rewards for sites achieving this goal.
Welcome to part 2 of my annual SEO playbook. (Click here for part 1.) I have to thank Danny Sullivan and the Search Engine Land team for giving me the perfect outline for the 2014 playbook, the Periodic Table of SEO Success Factors.
This is the most complete list of link building strategies & tactics on the Web, period. I created it because the best strategies are never found in one place, and the most complete lists are completely outdated. One thing to keep in mind while reading: I did my best to split each one up by category (i.e. Local, Paid, Events etc.), but a lot of them overlap.
Sometimes the SEO industry feels like one huge Groundhog Day. No matter how many times you have discussions with people on the same old topics, these issues seem to pop back into blogs/social media streams with almost regular periodicity.
For website owners who have been penalized by Google for violating the webmaster guidelines, it can take months to rectify issues, get back into the index, and regain rankings. However, that isn't always the case.
This is the third part in a multi-part series on SEO basics with a web developer slant. In the first installment, I made a case for paying attention to SEO as a developer: the chance to make more while suffering fewer headaches. In the second, we covered off a fairly extensive list of structural and architectural considerations devs need to be aware of as they build out a site.
Increasing your web presence and social media footprint has never been more urgent. Whether you're just starting a business or trying to make an existing one more accessible and appealing to customers, now is the time to dump the fax machine, jump on SEO, and avoid extinction.
Well, this is my first blog post since August, and the first thing I can tell you is that 2014 is going to bring a revival, lots more blogging, tweeting, speaking etc... Things have been extremely busy over the past 12 months at Branded3, we've seen massive growth in SEO, Content, Online PR and Creative; proof that SEO is going through a change.
By now, we've all heard about the wonders of content marketing. How content is revolutionizing the world of digital marketing. Why you - dear marketers - must jump on board the content marketing wagon, for fear of being left behind, at best, or losing all your customers to your competitors, at worst.
In the last 20 years or so, mission statements have gotten a bad rap in the business world. Often filled with meaningless jargon and empty buzzwords (I believe the mission statement may have given birth to everyone's favorite buzzword, "synergy"), these statements often serve as nothing more than noise on a company's "About Us" page. That's unfortunate.
This post isn't going to tell you that content is for surface level vanity metrics like links, shares or traffic. You hear that all the time, now that "content marketing" is the new link building. But it's being framed wrong. And if you let it, it will seep into your psyche and you'll forget the real reasons content should exist.
Before we ring in the new year, we, at Shareaholic, wanted to reflect on key trends in content marketing in 2013. Collaborating with entrepreneurs, professionals and influentials in digital marketing, publishing and social media, we were able to identify 25 of the best and the worst trends in content marketing this year.
We've collected 25 Content Marketing Tools for curation, creation, promotion & distribution, as well as analytics & tracking, including brands that use those tools, what's great about the tools and who the tools would work best for.
Here's a challenge for you: Go search for a marketer that doesn't understand the importance of content in his or her marketing strategy. You'd be hard pressed to find someone, I'm sure. According to the Content Marketing Institute's latest benchmarks report, 93 percent of B2B marketers use content marketing, up two percent from last year.
Social Media Marketing
It's that time of year when we're expected to make our predictions for 2014. If you expect revelations about the newest, "bestest" social network to jump on, you'll be disappointed. Social media marketing is entering its mature years. And that will come at a cost - in 2014, if you want social media marketing it will cost so much more. Yes social media costs are going up.
I'm going out on a limb, but a fairly stout one: Like Azeem, I think Apple bought Topsy for its search chops. But Azeem, who I admire greatly, says Topsy could become the search engine "for iOS... to index both the social Web, but also the best bits of the Web that power Siri and Apple Maps, [and] reduce the reliance on Google and reduce the flow of advertising dollars to the big G."
Even though Facebook continues to maintain its impressive user growth and rack up advertising revenue, that growth is coming despite a major shift in the promise of advertising on that platform. Right now, Facebook is on track for $6 billion in ad revenues but it's walked away from the fundamental premise of its ad platform.
I've been swimming in a sea of Twitter stats lately -- not surprising, since Twitter went public at the beginning of November -- and I've found a lot of info about what happens every day on Twitter. What I've discovered is some mind-boggling data, like 9.6 million active users, 2.1 billion search queries and 400 million tweets (according to Saxum).
The best way to sell through social media, says Bryan Kramer, CEO of the Silicon Valley-based digital agency Pure Matter, is not to sell at all -- at least for quite a while. "Social media marketing has helped to highlight that relationships are an iterative process, and they don't happen overnight," he says.
Whether you're a seasoned marketer or are new to the field, you probably know that social media is pretty important in running a successful marketing campaign. In the past few years, the sales and marketing landscape has been changing, and fast. More Americans are using smart phones and virtually everyone - even some 90-year-old grandmas - uses social media.
This month, we leave you with the delightful magical piano that took Chicago by storm this holiday season. Enjoy!
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