August Resource Round-up: The Best of SEO, Social Media, and Content Marketing

under Inbound Ideas.

looking through telescopeThroughout the month, we know that it can be hard to stay current with all the news, announcements, and generally great content. That's why we scour the web on a daily basis to find the most relevant and interesting articles from the world of SEO, social media, and content marketing. Here's the best from August. Feel free to peruse when you have a moment, and if you're looking for the same great content the rest of the year, join us on Twitter, Google +, or Facebook. Enjoy!


HTTPS as a Ranking Signal

Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Drive, for example, automatically have a secure connection to Google.

The Penguin 3.0 Rollout Will Bring Tears to Your Eyes

For some, it will be tears of joy. Tens of thousands, if not hundreds of thousands of webmasters have performed meticulous link audits after being impacted by Penguin.

It's Over: The Rise & Fall Of Google Authorship For Search Results

Google has completely dropped all authorship functionality from the search results and webmaster tools.

Redesigning Your Website? Why You Need to Think About SEO From the Start

The glitz, the glam, the glorious design elements that make your website look like a million bucks. When contemplating a website redesign, it's easy to focus only on those features that are appealing to the eye.

Is SEO a Necessary and Measurable Investment?

There's a debate taking place in the marketing world about the nature of search engine optimization (SEO). Is it really a distinct marketing channel?

SEO Like It's 2014: Strategies to Stop, Start and Continue

The funny thing about SEO is that the more things change, the more they stay the same. The tactics shift, and the penalties increase, and the black hats get smarter, but SEO is still fundamentally just marketing.

21 Simple and Free SEO Tools

Whenever I dream up a home improvement project for my place, I end up working smartest and fastest when I have the right tools at my disposal. It's amazing the difference a good tool can make - and the extra time it takes to get work done without a helpful tool.

Study: Organic Search Drives 51% Of Traffic, Social Only 5%

There was a time not so long ago when getting to the top of the search rankings was a matter of hiring an SEO expert and spending a bunch of money to ensure you "owned" certain keywords and appeared high in search results. Google After analyzing "billions of pieces" of content, content marketing firm BrightEdge claims organic search is the primary driver of website traffic to business sites, while social barely generates a blip on the traffic radar.

Content Marketing

7 Content Marketing Lessons Learned from Losing 225,418 Visitors a Month

During its peak, the KISSmetrics blog received 768,766 visitors a month and was growing at a rapid pace. Can you guess what our monthly traffic is now?

The Complexity & Confusion Of Tracking Without Tag Management

Tag management is a buzzword right now, but it's not one of those vaporware phenomena. In this case, the buzz is legit.

Content Marketing by Dummies

You're not a dummy, are you? Thanks to the publishing giant Wiley, we often concede to dumminess when buying a (Blank) for Dummies book, but only to accept the fact we must learn the fundamentals of some field or practice.

7 Marketing Cheat Sheets You'll Use Again and Again

Ready for a long weekend? Maybe you've got big plans for lots of relaxation--hiking, reading, camping, or just lounging.

Content Marketing Tools: The Ultimate List

The Ultimate Content Marketing Tools List has been updated as of August 14, 2014 to include over thirty new tools and several new categories including localization, digital asset management, web analytics, social media analytics, funnel analytics and website analytics.

Social Media Marketing

7 Sins of Social Media Marketin

Remember when social media was a new, uncharted territory for brands? Consumers flocked to platforms like Twitter, Facebook and LinkedIn overnight and marketers knew that, in order to stay relevant, they had to follow suit.

Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors

What factors go into determining how many Twitter followers you gain (and lose) each day? I was driven in part by Rand Fishkin's recent "mad scientist" experimentation that he touched on at MozCon. There, he noted that his tweets with images resulted in significant follower losses.

26 Creative Ways to Publish Social Media Updates

Are you struggling to find ideas for posts on Twitter, Facebook and Google+? Do you need to come up with additional social media updates?

The Future of Social Media Content Strategy is Really Déjà Vu

Remember all those articles a few years ago that predicted Google+ would overtake Facebook and revolutionize search? The +1 button was going to be the most important social media share button you could, you should, you MUST install on your blog.

This Study of 2.6 Billion Shares Reveals Which Platforms and Publishers Dominate Social

The number of shares an article receives has become ubiquitous in online content; widgets that show shares, tweets, pins, and +1s appear front and center on nearly every post you read (or, in this case, just to the left of this paragraph).

Last month, Ghostbusters celebrated its 30th Anniversary. In honor, we leave you with a tip of the hat to the movie in the form of a stop-motion LEGO video.

Image: Flickr/State Library of South Australia