What drives the most traffic to your website? Ask this question and there's a good chance that you'll hear one of three responses. Some will say it's all about SEO, others will swear by content marketing, and a final group will proclaim social media as the new champ. The truth is that all three of these elements are working together to drive traffic to your website on a daily basis. This is why we gather up the best SEO, content marketing, and social media articles each month for you to enjoy. Take a look at what you've missed and let us know what you think in the comment section below. For more great content, don't forget to check in with us regularly on Twitter, Facebook, and Google+.
SEO is a mysterious maze of keywords, links, and SERPs. How can you hope to get through it all alive, let alone make sure you're ranking well for your keywords? Besides the numerous optimization tutorials available online, there are also specific websites that can help you.
In all of my preparations for my recent wedding, I didn't plan for this one question that still lingers over me unsettled more than a week after the pastor pronounced me a wife in late July. How will changing my last name affect my SEO and search engine placement? Is it even OK to change my name professionally in the age of SEO?
It stands to reason that technology will never stop evolving, always seeking innovations that make our lives more convenient. When personal computers were first launched, people thought that these were just limited to processing words and computing numbers.
When analysing Google SERP results, you often find that the top ranked pages are press articles. And press articles that have been published very recently. Given all the recent kerfuffle about online press releases and the whole "no follow" links issue, it made me realise that perhaps PR and SEOs are barking up the wrong tree.
Although Google launched Voice Search more than a year ago, the feature has only started to ramp up in popularity. Voice Search is a great tool for smartphones, especially because it prevents someone from having to look at her small screen while driving. Apple's Siri has filled this void for iPhone users, making other smartphone users take notice.
I'll admit it. I got sucked into the Candy Crush madness and find myself lying in bed at night waiting for my notification to go off and tell me that I have a new life so I can keep playing. Am I ashamed? No. Do I spend more time playing Candy Crush than I should? Yes. But that got me thinking. Candy Crush and SEO are actually kind of similar.
I've covered some pretty controversial topics in recent weeks when it comes to SEO. Revealing I'm a scammer, showing how freshness is being abused and then doing a follow-up blog post to show the same again. Though at times it may seem like I'm being a bit harsh on Google, I have acknowledged that the job their staff have must be one of the hardest in the world.
Content re-packaging is one of the most powerful (and productive!) content marketing tactics. The term might not sound that good; it may bring to mind rewriters and article spinners unleashing low quality articles onto the web - but nothing could be further from the reality.
Content marketing has grown its importance over the past couple of years in the online marketing realm. And one of the most evident factors of why brands and online marketers have started to embrace this marketing practice is the constant changes (algorithm updates) occurring in the search space.
Hey marketer, are you a lover of long-form content? In-depth reporting? Then you'll love this statistic: Ten percent. That's the percentage, according to a recent Google study called Daily Information Needs, of people who might want detailed, long-form information from search. And like we always say around here, "go where the data indicates."
Hubspot did a State of Content Marketing survey a couple of years ago. In it, they asked 1,400 business owners how content affects leads generated for their organizations. The results were interesting. It found, of the business-to-consumer organizations that consistently create new content, 88 percent of them had generated more leads than when they began content marketing.
If you've ever looked at my site bio, you'll see that I'm a big old nerd who really loves learning about space. I was, of course, overjoyed to learn that recent anniversaries provided me with a fantastic opportunity to talk about one of our planetary neighbors here on the CEM blog. In honor of the one year anniversary of the Curiosity rover touching down on Mars, let's see what businesses can learn from exploration of the final frontier.
Social Media Marketing
Social media is a great tool for building brand awareness, driving traffic to your website and, if used appropriately, generating leads. However, it's the last point that brands tend to have the most trouble with. As marketers, everything we do should have a business impact, and there's no better way to prove business impact than generating leads and proving good, old-fashioned ROI.
Most of you are likely aware that Pinterest has become a major player in the social media landscape; in it's three-and-a-half years of existence it has blossomed into one of the most heavily-used social media sites out there, with over 70 million users across the globe.
As marketing becomes more data-driven, it's vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics.
Making sure your business has a presence on social media is just a normal part of business as usual these days. If you want to be successful, you have to market yourself on social media. That's a given. But the way you go about marketing online can have just as much of an effect on your business.
Let's face it: plenty of firms waste plenty of time on Facebook and Twitter. Like any tool, social media is only effective when it's used correctly, but it's a new enough tool that the ink isn't dry on the instruction manual.
Baseball season is winding down, and another fall will pass without the Cubs winning the World Series, but there's always next year. And there's always this awesome Etch A Sketch video.