August Resource Round-up: The Best of SEO, Social Media, and Content Marketing

under Inbound Ideas.

What drives the most traffic to your website? Ask this question and there's a good chance that you'll hear one of three responses. Some will say it's all about SEO, others will swear by content marketing, and a final group will proclaim social media as the new champ. The truth is that all three of these elements are working together to drive traffic to your website on a daily basis. This is why we gather up the best SEO, content marketing, and social media articles each month for you to enjoy. Take a look at what you've missed and let us know what you think in the comment section below. For more great content, don't forget to check in with us regularly on Twitter, Facebook, and Google+.


Tools for Your Trip to the Top of Googlemaze

SEO is a mysterious maze of keywords, links, and SERPs. How can you hope to get through it all alive, let alone make sure you're ranking well for your keywords? Besides the numerous optimization tutorials available online, there are also specific websites that can help you.

In The Age of SEO, How Do You Change Your Name After Marriage?

In all of my preparations for my recent wedding, I didn't plan for this one question that still lingers over me unsettled more than a week after the pastor pronounced me a wife in late July. How will changing my last name affect my SEO and search engine placement? Is it even OK to change my name professionally in the age of SEO?

Google Glass: 4 Ways It Will Change the SEO Gamegoogle glass2

It stands to reason that technology will never stop evolving, always seeking innovations that make our lives more convenient. When personal computers were first launched, people thought that these were just limited to processing words and computing numbers.

Is Online Press Coverage the Best Form of SEO?

When analysing Google SERP results, you often find that the top ranked pages are press articles.  And press articles that have been published very recently. Given all the recent kerfuffle about online press releases and the whole "no follow" links issue, it made me realise that perhaps PR and SEOs are barking up the wrong tree.

How To Do Search Engine Optimization for Voice SearchVoice-SEO-connect

Although Google launched Voice Search more than a year ago, the feature has only started to ramp up in popularity. Voice Search is a great tool for smartphones, especially because it prevents someone from having to look at her small screen while driving. Apple's Siri has filled this void for iPhone users, making other smartphone users take notice.

Candy Crushing Your SEO

I'll admit it. I got sucked into the Candy Crush madness and find myself lying in bed at night waiting for my notification to go off and tell me that I have a new life so I can keep playing. Am I ashamed? No. Do I spend more time playing Candy Crush than I should? Yes. But that got me thinking. Candy Crush and SEO are actually kind of similar.

10 Easy Ways to Vary Anchor Text

When does a good thing (optimization) become too much of a good thing (over-optimization)? Where is that line, and how do we avoid crossing it? There's no hard-and-fast answer to that. It depends on a constellation of factors, including your content and your site's authority.

2 Million Backlinks and 15 SEO Answers from Google's Matt Cutts

I've covered some pretty controversial topics in recent weeks when it comes to SEO. Revealing I'm a scammer, showing how freshness is being abused and then doing a follow-up blog post to show the same again. Though at times it may seem like I'm being a bit harsh on Google, I have acknowledged that the job their staff have must be one of the hardest in the world.

Content Marketing

Content Re-Packaging 101: The Benefits and Tactics

Content re-packaging is one of the most powerful (and productive!) content marketing tactics. The term might not sound that good; it may bring to mind rewriters and article spinners unleashing low quality articles onto the web - but nothing could be further from the reality.

How to Scale Content Marketing

Content marketing has grown its importance over the past couple of years in the online marketing realm. And one of the most evident factors of why brands and online marketers have started to embrace this marketing practice is the constant changes (algorithm updates) occurring in the search space.

How to Write the In-Depth Articles that Google Lovesvintage-blueprint

Hey marketer, are you a lover of long-form content? In-depth reporting? Then you'll love this statistic: Ten percent. That's the percentage, according to a recent Google study called Daily Information Needs, of people who might want detailed, long-form information from search. And like we always say around here, "go where the data indicates."

Content Marketing: Get New Content Without Tons of Work

Hubspot did a State of Content Marketing survey a couple of years ago. In it, they asked 1,400 business owners how content affects leads generated for their organizations. The results were interesting. It found, of the business-to-consumer organizations that consistently create new content, 88 percent of them had generated more leads than when they began content marketing.

Was Content Curation born in a French Hospital 95 Years Ago?French-Hospital

America joined World War I in April, 1917. With tensions building since 1915, President Wilson finally determined that American interests and lives, increasingly threatened by unrestricted submarine warfare on the part of Germans, required military action. War was declared on Germany, and within a few days America joined its allies in the struggle.

What Content Marketing Can Learn from Space Exploration

If you've ever looked at my site bio, you'll see that I'm a big old nerd who really loves learning about space. I was, of course, overjoyed to learn that recent anniversaries provided me with a fantastic opportunity to talk about one of our planetary neighbors here on the CEM blog. In honor of the one year anniversary of the Curiosity rover touching down on Mars, let's see what businesses can learn from exploration of the final frontier.

Social Media Marketing

Generating Leads on Social Media: Do's and Don'tsgenerating-leads-300x232

Social media is a great tool for building brand awareness, driving traffic to your website and, if used appropriately, generating leads. However, it's the last point that brands tend to have the most trouble with. As marketers, everything we do should have a business impact, and there's no better way to prove business impact than generating leads and proving good, old-fashioned ROI.

5 Pinterest Analytics Tools That Will Help You Improve Your Social Media Marketing Strategy

Most of you are likely aware that Pinterest has become a major player in the social media landscape; in it's three-and-a-half years of existence it has blossomed into one of the most heavily-used social media sites out there, with over 70 million users across the globe.

Create "Perfect" Posts on Facebook, Twitter, Pinterest and Google+ [Infographic]social-media-conversations

Is there any such thing as a perfect social media post? Each social network has a specific set of expectations, limitations -- and pros and cons. And each one is constantly evolving in terms of potential. A one-size-fits-all strategy just isn't feasible.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

As marketing becomes more data-driven, it's vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics.

8 Steps in Developing a Social Media Marketing Strategy

Making sure your business has a presence on social media is just a normal part of business as usual these days. If you want to be successful, you have to market yourself on social media. That's a given. But the way you go about marketing online can have just as much of an effect on your business.

5 Social Media Marketing Tips for Effective Lead Generation

Let's face it: plenty of firms waste plenty of time on Facebook and Twitter. Like any tool, social media is only effective when it's used correctly, but it's a new enough tool that the ink isn't dry on the instruction manual.

On Bartending, Clapping and the Influence of Crowds in Social Media Marketing

Have you ever seen a tip jar with no money in it? Probably not. When I was a bartender in college I learned a simple trick to getting more tips. It's called "salting" the tip jar. At the beginning of the shift, with an empty tip jar, smart bartenders put a few dollars of their own money into the jar.


Baseball season is winding down, and another fall will pass without the Cubs winning the World Series, but there's always next year. And there's always this awesome Etch A Sketch video.