A big part of what makes inbound marketing such a rewarding experience is the always evolving nature of the components involved. It seems like SEO, social media, and content marketing change monthly, if not weekly or daily. To help you stay up to date in this constantly shifting landscape, we gather up the most interesting and informative SEO, social media, and content marketing articles that we come across each month. Here's the best from April that we think you'll find useful, but feel free to share anything we may have missed in the comment section. If you want the same great content the rest of the year, join us on Twitter, Google +, or Facebook. Enjoy!
There seems to be a lot of confusion in the SEO world right now surrounding links. Recent actions from Google have (not surprisingly) caused a bit of panic and hysteria. Out of the frenzy has come this discussion about guest blogs and whether we should apply a nofollow tag to some or all outbound links contained within them.
There are a lot of web pages out there competing for the #1 rank for a lot of keywords. Good SEO is all about picking your battles. You have limited resources, and seemingly unlimited competition, so you need to decide where best to target your SEO efforts and then go hard.
New SEO changes from Google are steering companies away from traditional SEO techniques, but SEO itself will never truly fade for startup tech companies.
No, this post has not being written by Barry Adams, even if I think he will agree with my conclusions. [Yes he does - Ed.] Although I don't not always see a second hidden motive in every action that Google does, as I have said many times in the past I try to keep a critical and healthy "conspiranoic" eye with respect to what Google does.
SEO is a combination of technical work at the site code level, content management at the editorial level and usability work, often spanning both of the first two areas. It's the basic work that needs to be done today. Table stakes, if you will. You cannot sit at the poker table without putting money on that same table.
Over the last few years, and particularly since the advent of Hummingbird, I've noticed Google becoming more nuanced about the content it ranks, even for queries where they don't have lots of data on what users click, what they engage with, what they ignore, and their behavioral habits around a search.
When my daughter turned two, the only people that showed up to eat birthday cake at the party were immediate family members - mom, dad and her big brother, Adam. Why?
Do social signals (Tweets, Likes and Pluses) impact search rankings? The answer to this question is yes, but not in the traditional sense. That's why so much misinformation exists on the topic.
When something gets big enough to attract a great deal of media coverage and conversation, it's inevitable that not all the attention will be positive. Take Justin Bieber. Or Miley Cyrus. Both have detractors as vocal and as passionate as their fans.
I put this guide together with the help of Harriet Cummings. Harriet and I are both involved in the intricate details of content creation, both for Distilled and our clients. While content strategy has made a name for itself, we were surprised by the lack of comprehensive resources for businesses wanting to create effective content.
More than 70 years ago, the American writer and lecturer Dale Carnegie published a transcendent book on people skills entitled "How to Win Friends and Influence People."
LinkedIn offers several tools for engaging with customers. Here, the professional networking site's small business expert explains how to optimize each one.
When content first hit the search scene, search marketers wanted to produce as much content as humanly possible. That's a lot of work -- so much so, in fact, that it's ushered in wave after wave of crappy content.
Social Media Marketing
Businesses are in a tizzy these days because the posts on their Facebook Pages are reaching fewer people. A recent study estimated that brand posts on Facebook are typically seen by about 6 percent of a page's fans, and that figure is expected to fall further this year.
At some point, we have all "Liked" or followed a brand on Facebook thanks to an ad or promotion that caught our attention. All you had to do for a chance to win an iPad or a trip to the Bahamas was click "Like."
Kids have a disarming innocence that's their own form of wisdom. Because they've yet to be tainted by life, they look at the world with fresh eyes.
Once upon a time, there was a complex blob of neurons called the brain. It was a good brain, an active brain, but when the web exposed it to untold gigabytes of data and screen-based communication... Boom, the brain's activity mushroomed at unprecedented rates.
Almost three years ago, right after university, I talked to an awesome HR professional about my career prospects. While she gave me a lot of great info that day, one thing that stuck to me was her advice not to pursue positions that are only about social media
This month, we'll leave you with a stop motion video of Mario Kart in real life. Enjoy!