7 Expert Tips for Starting Your Ecommerce Business 1

7 Expert Tips for Starting Your Ecommerce Business

Not everyone with a great product to sell is a tech guru. Many startup business owners are daunted by their competition online or feel like they can never measure up to online giants like Amazon or eBay. If you find yourself floundering while making your startup plan, there are plenty of voices in the ecommerce…

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How to Create and Market an Ebook: 6 Expert Tips 9

How to Create and Market an Ebook: 6 Expert Tips

If you’re a content expert looking to branch out of traditional blog posts, an ebook is a great option for reaching out to your audience. Sure, the research and writing can take a significant amount of time, but the end result is well worth it. You’ll have a well organized, knowledgeable, and an audience-engaging piece…

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Influencer Marketing Gone Wrong: 8 Expert Opinions 16

Influencer Marketing Gone Wrong: 8 Expert Opinions

Last year, the average person spent nearly 2 hours on social media per day. While the main goal might be to check in with friends or follow the news of the day, we’re also being bombarded with advertisements from people we follow. Platforms like Twitter and Instagram have become saturated with paid promotions. Influencer marketing…

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10 Expert Tips for Building Your Online Reputation 25

10 Expert Tips for Building Your Online Reputation

Brands are everywhere these days, from paid advertisements to social media campaigns to your already overflowing inbox. If you’re working to establish your company’s online presence, you could go ham on every social media platform, and attempt to gain as many links as possible on content sharing websites. But is that the way to establish…

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How to Find Your Company's Target Audience: 8 Expert Tips 36

How to Find Your Company's Target Audience: 8 Expert Tips

When you spend hours upon hours coming up with a great product, it can be frustrating when it seems like there’s no one around who wants to buy it. But the truth is there are plenty of people around to buy it; you just need to figure out how to get your message out there…

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eCommerce Marketing Challenges (and How They're Solved) by 7 Experts 46

eCommerce Marketing Challenges (and How They're Solved) by 7 Experts

It’s Monday morning and you wake up to find not your scheduled pot of coffee, but a broken machine leaking all over your counter. It used to be you could go to a brick and mortar store, choose between maybe 2-3 items, and take it home right then and there. Things have changed a little…

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Why Do Infographics Work?  4 Experts Share Their Opinions 54

Why Do Infographics Work? 4 Experts Share Their Opinions

Sharing an article of information with your audience is great, but nothing will capture their attention like information like a beautifully designed infographic. You’re sharing the same facts, but a layout with graphics and images is proven to skyrocket rankings, sharing, and links. So what is it about infographics that make them such a gold…

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12 Expert Tips on Growing Your Business Using Influencer Marketing 59

12 Expert Tips on Growing Your Business Using Influencer Marketing

As someone who is an at home marketer, I typically spend my days downing cups of tea while glued to my laptop. Because of this, I get one of those teeth whitening kits every few years. (How does this relate to marketing? I’m getting there…) I’ve used those “white strips” before and they’re decent, but…

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