Are Press Releases Still Beneficial In 2019? 10 Expert Marketers Respond 1

Are Press Releases Still Beneficial In 2019? 10 Expert Marketers Respond

Press releases have become run of the mill for marketing efforts by now, but are most businesses using them effectively? The popular opinion is that we shouldn’t be releasing mundane company news and expecting it to go viral. Press releases of should provide value and an interesting and relevant enough story to be picked up…

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10 Expert Opinions On The Future Of Lead Generation 12

10 Expert Opinions On The Future Of Lead Generation

We’ve come a long way since cold calling to gauge potential clients’ interest, thanks to new software and technology. People consume media differently from year to year and the smart marketers among us have begun to tap into that niche. We’ve seen the rise of AI to help analyze data coming in, but is that…

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7 Expert Tips for International SEO 23

7 Expert Tips for International SEO

Congratulations, your business is finally ready to go global! But taking your business to new markets means that you need to think carefully about how to establish your presence in different countries. There’s a lot more to it than Google translate. This month we asked the experts for their best tips for international SEO.  …

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What Trends Are Changing the Digital Marketing Landscape? 11 Expert Opinions 31

What Trends Are Changing the Digital Marketing Landscape? 11 Expert Opinions

Technology is advancing faster than ever. Soon, we’ll be able to buy a pressure cooker that not only cooks preprogrammed recipes, but automatically stirs, chops, and measures whatever you put in it. Crazy, right? Culinary marvels aside, these advancements in technology are making consumers more digitally aware as well. On the marketing end, that means…

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10 SEO Experts Share Their Favorite Podcasts 43

10 SEO Experts Share Their Favorite Podcasts

It takes a lot more than knowledge to make a good podcast. You have to be charismatic and be able to think on your toes to come up with answers and anecdotes as the show progresses. Podcasts have to be entertaining as well as informative, and it helps to line up well-known guests to add…

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5 Expert Tips for Making Tech White Papers More Engaging 54

5 Expert Tips for Making Tech White Papers More Engaging

  So, you’ve done your research and you’re ready to release your findings into the world in the form of a white paper. These documents are a great way to establish a company’s reputation as an expert on certain topics. However, presenting research and data isn’t always the most interesting thing in the world (despite…

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How Can Affiliate Marketing Help Your Business? 7 Expert Tips 60

How Can Affiliate Marketing Help Your Business? 7 Expert Tips

Affiliate marketing: sign up for the program and watch the money roll in! …Or not. A big payoff with minimal effort is usually too good to be true. Some people have even gone as far as calling affiliate marketing a scam. Sure, there are some bad tactics out there, but if done correctly, affiliate marketing…

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7 Expert Tips for Developing Your Brand's Message 68

7 Expert Tips for Developing Your Brand's Message

Anyone can recognize a Nike swoosh or McDonald’s golden arches. Logos are definitely a recognizable part of any brand, but the message your company sends is just as important as any image your customers see. Coming up with your own branding and mission statement to adhere to can be a challenge for newcomers or businesses…

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