What Trends Are Changing the Digital Marketing Landscape? 11 Expert Opinions

Technology is advancing faster than ever. Soon, we’ll be able to buy a pressure cooker that not only cooks preprogrammed recipes, but automatically stirs, chops, and measures whatever you put in it. Crazy, right? Culinary marvels aside, these advancements in technology are making consumers more digitally aware as well. On the marketing end, that means…

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10 SEO Experts Share Their Favorite Podcasts

It takes a lot more than knowledge to make a good podcast. You have to be charismatic and be able to think on your toes to come up with answers and anecdotes as the show progresses. Podcasts have to be entertaining as well as informative, and it helps to line up well-known guests to add…

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5 Expert Tips for Making Tech White Papers More Engaging

  So, you’ve done your research and you’re ready to release your findings into the world in the form of a white paper. These documents are a great way to establish a company’s reputation as an expert on certain topics. However, presenting research and data isn’t always the most interesting thing in the world (despite…

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How Can Affiliate Marketing Help Your Business? 7 Expert Tips

Affiliate marketing: sign up for the program and watch the money roll in! …Or not. A big payoff with minimal effort is usually too good to be true. Some people have even gone as far as calling affiliate marketing a scam. Sure, there are some bad tactics out there, but if done correctly, affiliate marketing…

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7 Expert Tips for Developing Your Brand's Message

Anyone can recognize a Nike swoosh or McDonald’s golden arches. Logos are definitely a recognizable part of any brand, but the message your company sends is just as important as any image your customers see. Coming up with your own branding and mission statement to adhere to can be a challenge for newcomers or businesses…

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7 Expert Tips for Starting Your Ecommerce Business

Not everyone with a great product to sell is a tech guru. Many startup business owners are daunted by their competition online or feel like they can never measure up to online giants like Amazon or eBay. If you find yourself floundering while making your startup plan, there are plenty of voices in the ecommerce…

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How to Create and Market an Ebook: 6 Expert Tips

If you’re a content expert looking to branch out of traditional blog posts, an ebook is a great option for reaching out to your audience. Sure, the research and writing can take a significant amount of time, but the end result is well worth it. You’ll have a well organized, knowledgeable, and an audience-engaging piece…

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Influencer Marketing Gone Wrong: 8 Expert Opinions

Last year, the average person spent nearly 2 hours on social media per day. While the main goal might be to check in with friends or follow the news of the day, we’re also being bombarded with advertisements from people we follow. Platforms like Twitter and Instagram have become saturated with paid promotions. Influencer marketing…

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