The phrase "a picture is worth a thousand words" has never been more true than in the fast-pace, quick-scrolling, often-changing world of social media. That one image that you pick for your post might be the only impression you get to make on a potential customer, so the last thing you want is for that image to be distorted in some way. And, if you're like us and prefer to make decisions based on data, recent studies show that social media posts with visuals deliver 180 percent greater engagement.
Adding to the difficulty of choosing the right image is the fact that each social network has its own dimension requirements. As the number of social media networks you have to manage continues to grow, so too does the number of different image ratios you need to remember. A cookie-cutter strategy is definitely not the way to go.
That's where this guide enters the picture, pun intended. To help you make the most of your social media marketing, we've outlined the best image sizes and types for each social network; and to ensure you're as up-to-date as possible, we'll revise the article as the networks change their formats, so be sure to bookmark this guide so that in the future, you can quickly access the right size for the right network.
Along with all the specific dimensions, we've also included a few quick tips to help you decide which photo best fits each network.
Click on the below links to jump to the specific network you're looking to get image sizes for.
With nearly a billion and a half monthly active users, Facebook is the world's largest social network. That means that there are a lot of potential customers to engage with, but also a lot of competition for those users. One bad image choice could spell the difference in attracting and engaging with this huge user base or being completely ignored.
One major point to remember when choosing your photos is that there is a difference between how things will display on your personal timeline and how things will display in a user's newsfeed. Make sure that you are choosing dimensions based on where you want the majority of viewers to see your image, not necessarily how it looks on your personal page.
If you've got any other questions about your Facebook page, make sure you read our step-by-step guide to Facebook for Business.
[Updated August 2016] As of August, you probably noticed that Facebook Pages has slightly changed their layout. White the new desktop Facebook page design includes a new navigation, as far as image sizing goes, everything has stayed the same. The real difference is just that Facebook has shifted a few things around, which may or may not have an effect on your images, as we'll discuss.
Cover Photo: 851 x 315
The recommended size for your Facebook page's cover photo is 851 pixels wide by 315 pixels tall. While the cover photo will only appear on your timeline, the fact that it takes up so much more space than your profile picture means you have more canvas to be creative with. Your profile picture is generally a good place for your company logo, or perhaps a photo of yourself, but the cover photo should be used to begin telling the story of your brand, or perhaps a photo of your entire company.
This is where the reorganization of your page's layout may effect your images. Previously, your profile image took up a small portion of the bottom left side of your cover image, which a lot of brands found creative ways of working around. If you also did something like this, your image will now probably look a bit off-centered and you'll want to revisit how your image is positioned. While you may have to make a couple of changes, this is probably best in the end as you don't have to work around another image.
Profile Picture: 180 x 180
**Displays at 160x160 pixels on your Page on computers, 140x140 pixels on smartphones and 50x50 pixels on most feature phones**
Your profile photo should be 160 pixels wide by 160 pixels high. If you upload an image that doesn't fit these dimensions, you'll be asked to crop and reposition the image to make it fit. Your profile picture will also appear when you post to other walls, comment on posts, or when you're searched for in Facebook.
Ads & Posts To Page: 1200 x ______
For all Facebook ad objectives, the recommended width for the images used in your ads is 1,200 pixels. Then, depending on your ad objective, the image height should be 444 pixels (for the Page Likes and Event Responses objectives), 675 pixels (for the Video Views objective), 900 pixels (for the Page Post Engagement objective) or 628 pixels (for all other objectives).
The reason for these recommended sizes is to ensure that your ad image is displayed at the highest quality for all ad sizes. For example, the Page Likes ad image is displayed at 470 pixels wide by 174 pixels high in the desktop news feed, 560 pixels wide by 208 pixels high in the mobile news feed and 254 pixels wide by 94 pixels high in the right column.
Also, remember that you can have a maximum of 20% text in your ad images. Use Facebook's Grid Tool to check your image if you want to ensure it doesn't go over the 20% limit.
Image sizing for the desktop news feed varies. Since the recommended ad image sizes are 1200 pixels wide, the same can be applied to images in posts to your profile or page. You can go as small as 470 pixels since that's the size that ad images are resized to in the desktop news feed. However, note that when someone clicks on the image, it won't take up the full space of the lightbox.
Find more information on Facebook images, check out the Facebook Help Center.
While Twitter has far fewer than Facebook's 1.5 billion monthly active users (about 1/5th actually), the fact that those users are sending 500 million tweets per day makes Twitter one of the social media networks where your customers will most often discuss your brand. Because of the real-time nature of Twitter, the images you choose can have a huge impact.
Cover Photo: 1,500 x 500
**Maximum image size is 5 MB and only JPG, GIF, or PNG are acceptable**
Much like your Facebook page cover photo, this is the image that spans the top of your Twitter profile page. It's quite a bit larger than your profile photo so make sure to save it at the highest resolution possible. You have much more room to be creative with this picture, and it will likely be the first place a visitor's eyes will fall, so make it captivating.
Profile Photo: 400 x 400 (Displays 200 x 200)
**Maximum file size must not exceed 2 MB. Only JPG, GIF, or PNG files will be accepted **
Your Twitter profile photo is the main image that represents you or your brand across the network. Visitors will see this image across the site in a number of places, so ensure it's high quality. Here are the places your profile photo will be visible on the site:
- On Your Page: The largest display of your profile picture is on your homepage and can be viewed by your followers as well as individuals who stumble upon your page (assuming you don't set your page to private).
- In-Stream: A smaller version of your profile picture appears in a follower's Twitter stream every time you send out a tweet. It will also appear in the stream of your followers' followers every time that they retweet you: so make sure to choose a picture that suits you or your brand!
- Who to Follow: Your profile picture will also appear next to a link to your page in the "Who to follow" box. This is located directly to the right of your twitter stream. If you want to make sure that you're gaining followers, it's important to choose a photo that is recognizable.
In-Stream Photo: 440 x 220 minimum (2:1 Ratio)
Twitter users can also attach images to their tweets, however, when including an image, Twitter creates a separate link for that photo, ultimately leaving you with fewer characters to tweet with. This photo will be seen in the streams of the users that follow you, as well as their followers' streams should they retweet you. Because Twitter may collapse your photo into a smaller version, make sure the width of your image fits the minimum requirements and that your content is horizontally centered.
Other image guidelines to note:
- Can tweet up to 4 images at one time.
- Maximum to appear expanded 1024 x 512 pixels.
- Appears in stream collapsed at 506 x 253 pixels on desktop.
- Maximum file size of 5 MB for photos, and 3 MB for animated GIFs.
Find more information on profile and header photos at the Twitter Help Center.
Google+ is an important site for your company to have a presence on, not just because of the social aspect of it, but also due to the fact that your Google+ account is tied to the search engine itself. When someone searches your brand, Google pulls in your Google+ account information, including your profile picture and recent posts.
Cover Image: 1,080 x 608 (Recommended)
The Google+ cover image is the biggest photo on your page, so choose your photo wisely! It's a great opportunity for you to showcase a product or service your brand offers, or maybe choose an image that reflects the beliefs of your company. While the above mentioned 1,080 x 608 pixels is recommended, you can actually upload an image anywhere from 480 x 270 pixels to 2,120 x 1,192 pixels.
Profile Picture: 250 x 250 (Recommended)
Your Google+ profile picture is going to be the face or logo attached to your posts. Although you upload your image in a square format, it's going to render on your page as a circle, so keep that in mind when selecting an image. Like with the cover image, Google offers a recommended size, but you can upload images quite a bit larger, as long as they're JPG, GIF, or PNG, up to 100 MB.
Shared Image - 497 x 373 (displays as)
While Google+ is like other social networks, it does differ in one key way: Google+ Circles. With circles, you are able to group together people based off a criteria of your choosing (maybe in one circle you have customers and the other you have coworkers), and then share different images to different circles based off that demographics' personality. This image will appear on page at a width of 426 pixels (height is scaled). The maximum size of an image you upload is 2,048 x 2,048 pixels.
Find more information on Google+ image sizes, go to Google+ Help.
While LinkedIn may not have the staggering numbers of Facebook or Twitter, with nearly 400 million users, LinkedIn is considered the world's largest professional network. LinkedIn doesn't generally get the same impressive traffic numbers as those other social networks, but it can be a fantastic platform for recruiting and connecting with other industry leaders.
Personal Profile Picture: 400 x 400 (Recommended)
Like most of the platforms we've discussed, LinkedIn's personal profile picture is pretty straightforward, as it represents you on your personal profile. This is one of the first things someone looking at your profile will see. The one thing to add here is that because LinkedIn is thought of as a professional networking site, a professional looking headshot is typically used here.
The minimum size image that is accepted is 200 x 200 pixels, but as long as it's not over 10mb, you can go up to 20,000 x 20,000.
Personal Background Image: Between 1000 x 425 and 4,000 x 4,000
LinkedIn has followed suit of many of the other networks and recently began letting profiles include a background image. As you can see in my example above, it is covered up much more than on other sites, making it tricky (not impossible) to advertise your brand or business.
Company Banner Image: 646 x 220 (Recommended)
The banner image for your company is also new, like the personal background image, but this one is much more prominent and should be taken very seriously. It's the first image that most people will see when a visiting your company LinkedIn page. If someone is coming across your company page on LinkedIn, odds are they did so on purpose, so this is a great opportunity to make a great impression.
Standard Company Logo: 110 x 110
There are two company logos that you'll want to upload to your company's LinkedIn profile. The first one is called the standard logo and is the bigger of the two. It will be show up next to your brand name on your LinkedIn homepage. This image also appears in the "Companies you may want to follow" section, so keep that in mind.
Square Company Logo: 60 x 60
The second of the two company logos is the square logo, which is only used when your company is searched for. Because of this, and it's size, you want to make sure that it is recognizable as your brand to make sure users click on the right company.
Hero Image: 974 x 330
As I mentioned above, one of the main reasons many use LinkedIn is for finding jobs. Your company profile has the ability to have a separate tab for positions you're currently hiring for, and this is where you would see the Hero image. At the top of this page you have the option for a banner that is bigger than any of the other images on LinkedIn, and since this tab is solely used for hiring, it can be another way to entice potential hires.
Ad Images: 50 x 50
50 by 50 pixels is not very big, so when using LinkedIn ads, it's important to make sure you think about how it will be viewed by others. LinkedIn offers an example of an effective ad image versus a non-effective ad image, as shown below.
For more information on LinkedIn images, check out the Linkedin Help Center.
One of the primary reasons you may want your business on Pinterest is that 90% of Pinterest pages are external links. This can be a huge increase in page traffic, if your images are appealing. This makes it extremely important to make sure that you are using proper image sizes for your boards and pins.
Profile Picture: 165 x 165
**You can upload as large as you want and Pinterest will scale down accordingly**
Typically when setting up a Pinterest profile, you have three options. The first two, using your Facebook or Twitter account, will both pull your profile photo from those accounts directly to your Pinterest page. If you use the third option, signing up with an email, or you just want a different profile picture than Facebook or Twitter, then you will need to upload a new image. Like the other social platforms, your profile picture on Pinterest should be something closely tied to you or your brand.
Pin Sizes: 236 x
The key thing to know about "pins" is that when you pin an image to your board, Pinterest only limits the width of the image, not the height.
Pins on main page and on a board appear as 236 pixels wide, with the height being scaled. It's recommended to use an image aspect ratio of 2:3 (for example: 600 pixels wide by 900 pixels tall or 800 pixels wide by 1,200 pixels tall) to 1:3.5 (for example: 600 pixels wide by 2,100 pixels tall or 800 pixels wide by 2,800 pixels tall). Expanded pins have a minimum width 600 pixels, with the height being scaled.
Pins with an aspect ratio greater than 1:3.5 will be truncated in the feed, cropped from the bottom up with a small "Expand Pin" link covering the bottom. If a user clicks to expand, the cropped portion of the image appears.
Creating boards is one of the most important things that you can do on Pinterest. Not only is it important to choose a photo that is enticing to your audience, it's important to choose one that's relevant to that particular board. Since you can't upload a specific board cover image, you need to choose a pin within the board that has a standout section to crop. You can then create your cover image for each board by using a cropped portion of one of your pins.
Find more information in the Pinterest Help Center.
I know, YouTube is focused on videos, not images. However, with the more than 1 billion unique users every month that YouTube gets and the views available on hundreds of millions of devices, having thumbnails, cover photos, and ad images properly sized is a pretty big deal.
Channel Cover Photo: 2,560 x 1,440
YouTube's Channel Cover Photo is basically the same as the banner images on other social networking sites and should be treated as such. While ultimately it is your videos that will drive the majority of your traffic, we generally recommend having a seamless brand appearance across all networks, and YouTube is no exception.
Video Thumbnails: 1,280 x 720 (Recommended)
Verified YouTube users can upload custom video thumbnails, which can be a great way to get more people to click on your videos. While it's recommended that the size for your images be 1280 pixels wide by 720 pixels high, you can actually go as low as 640 pixels wide, although in this case, larger is typically better, especially if you're uploading HD-quality video.
Ad Images: 1,280 x 720 (Recommended)
YouTube offers many advertising options to choose from, each of which allows you to upload custom images, which follow the same guidelines as the above mentioned video thumbnails
Videos Across Different Devices
While this guide is meant to assist you with image sizes, while we're on the topic of YouTube we thought we should provide you with a little information on videos as well. Uploading your content to YouTube is the one of the most important parts of establishing your presence on the site. Videos can tell viewers something about you as a person, or it could show off something that your business might offer.
For more information, please visit YouTube's Display Specs Help page.
Most of the time when you're posting to Instagram you're probably uploading the photos that you took on your phone, as the network is very much still connected to its roots as a phone app, after all. So why pay attention to image dimensions?
Well, other than just deciding which part of the image you want to upload and which filter to use (or not use), there are times when you might want more control. Maybe you're editing the photo on your computer in Photoshop or Lightroom. Maybe you're applying sharpening and want the photo to look its best. Or, more commonly, maybe you're adding text or logos and want to make sure it's going to be clear and easily readable.
That's when you want to come back here to find out how to make your images look their best. If you need additional help with Instagram, our always updated guide to Instagram marketing should have the answers you seek.
Your profile picture displays as a circle, so if you're using a logo, make sure that it's safely in the center of the image. The suggested size for your profile photo varies across multiple sources from 110 pixels wide by 110 pixels high, to 161 pixels wide by 161 pixels high, but if you upload an image larger than this, it will scale it down automatically.
Instagram has recently changed its layout and gone away from the traditional profile header that used to feature a tiled mosaic of your images. The new layout is much cleaner and faster, with your profile information at the top and a grid of thumbnails, 3 across by 4 down, below. To see more than 12 thumbnails, users can click on the "load more" button at the bottom to start an infinite page with new thumbnails loaded as they scroll down.
When Instagram first launched, it was famously all about square photos. Since last year however, Instagram has relaxed its square obsession. You can now upload landscape (horizontal) or portrait (vertical) photos as well, up to 1936 pixels wide by 1936 pixels high.
The square photo idea is still emphasized, which is evident by the Instagram grid still using square thumbnails, the Instagram app still shooting in square mode, and, if you're importing photos into the Instagram app, the default will still be a square aspect ratio.
While you can now get a higher resolution than previously, the display on a desktop browser will show images scaled down to 612 pixels wide by 612 pixels high.
Tumblr isn't normally associated as one of the top business social media sites, but because the site lets users share almost anything, you can see why there are currently over 235 million blogs and over 110 billion posts. Those numbers alone can make it worthwhile for a brand to be active on the site, and if that's you, we want you to have the right image dimensions.
Profile Picture: 128 x 128
While there is an official Tumblr profile picture, it doesn't appear very frequently throughout the site. Because your profile page is customizable, the theme you select will play a major role in where it shows up and how big it is. It will show up as a thumbnail next to your posts and next to the buttons to follow you on Tumblr when someone visits your page.
The key is to make sure it meets the minimum requirements and looks good on your page.
Image Posts: 540 x
These are the posts that you send out to your followers that will also appear on your page. On the dashboard they will appear at 540 by 810 pixels and for "Tall" image posts they will appear at 540 by 1458 pixels. Photosets will still be 540-pixels wide, but if it's two photos, each photo will be 268 pixels wide, and three images will be 177 pixels wide.
Animated GIFS must be under 1 MB and a max of 540 pixels. For more information, please check out Tumblr's Image Guide.
We hope this information will help your brand make a lasting impact on your users. Remember to bookmark this guide as we'll be updating it regularly. If you have any questions, please get in touch with us either by email or leave us a note in the comments.