Epic Guides

market

A Guide To Marketo

Marketo is one of the most powerful marketing automation platforms in the industry, as well as being one of the most robustly and comprehensively integrated. As a natural consequence, it’s also not necessarily the easiest thing in the world to use. This isn’t really a mark against it. Marketo has a pretty intuitive interface for…

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connector

How To Integrate Marketo With Anything

Marketo is an absolute beast of a product that allows you to collect user data from contact forms and landing pages, connect that information to previous interactions that they’ve taken on your site before filling out the forms, and launch personalized campaigns. Further strengthening the product, Marketo integrates with various other pieces of software, including…

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A Digital Marketing Flywheel

Every great digital marketing effort combines three things. It doesn’t matter if the brand is B2B or B2C.  E-Commerce or brick & mortar.  They are: Foundation Funnel Flywheel Everything our agency does revolves around this, and today, we’re talking flywheels.  How we build them.  And how you can build one for your business too (with…

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customer journey

A Digital Marketing Funnel

Every great digital marketing effort combines three things. It doesn’t matter if the brand is B2B or B2C.  E-Commerce or brick & mortar.  They are: Foundation Funnel Flywheel Everything our agency does revolves around this, and today, we’re talking funnels.  How we build them.  And how you can build one for your business too (with…

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A Digital Marketing Foundation

Every great digital marketing effort combines three things. It doesn’t matter if the brand is B2B or B2C.  E-Commerce or brick & mortar.  They are: Foundation Funnel Flywheel Everything our agency does revolves around this, and today, we’re talking foundations.  How we build them.  And how you can build one for your business too (with…

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The Only Guide To Social Media Image Sizes You Need To Bookmark

The phrase “a picture is worth a thousand words” has never been more true than in the fast-pace, quick-scrolling, often-changing world of social media. That one image that you pick for your post might be the only impression you get to make on a potential customer, so the last thing you want is for that…

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The Complete, Step-By-Step Guide To Your Business Facebook Page (with Pictures)

Social Media Epics Series Facebook Instagram Did you know that over 1.4 BILLION people currently use Facebook? For many, Facebook has become an integral component of their inbound marketing strategy and a key part of their social media outreach. Yet, as more and more Facebook features change, so does the process of setting up a…

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500+ (now 1,135+) Ways to Build Backlinks

Playing catch-up after my recent vacation (pictured right.. what a terrible time) is going to mean a short and sweet “list based” blog post this week.   I’m going to be showing you ways to build backlinks.  And by that I mean that I’m going to show you how to let other people show you…

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