Content Marketing

Looking To Appeal To Your Audience? Check Your Attitude First

Let’s face it – the Internet is a very angry place. From the vitriol present in pretty much any average YouTube comment thread to the concerted harassment campaign directed at former Reddit CEO Ellen Pao, rage and indignation seem to be two of the default emotions online, and negativity seems to be a fact of…

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Bridging The Gap Between Content Marketing And Web Design

A piece written by Business 2 Community’s Ashley Taylor Anderson recently piqued my interest. It concerns a divide that all-too-often happens in the world of web marketing. I’m speaking, of course, about the antagonism that frequently rises between web designers and content creators. I’ve spent my fair share of time working with web designers. For…

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5 Reasons We’re So Obsessed With List Headlines

If you look at the most popular articles online at any given moment, there’s a very good chance that they’re of two kinds: news and lists. For some reason, we’re completely obsessed with compartmentalizing our information, splitting it into easily-digestible, numbered lists. Today, I’d like to examine why. What exactly is it about the list…

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A Look At The Fine Art Of Short Form Content

I’ve said it before, and I’ll say it again – we’re living in a culture of distraction. The attention span of the modern user is shorter than ever before, clocking in at an average of 8.25 seconds as of 2015. Comprehensive marketing pitches and exhaustive articles are rapidly becoming a thing of the past; it’s…

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Five Content Creation Mistakes You Need To Avoid

Believe it or not, content creation isn’t simply a matter of sitting down and hammering out whatever comes to mind. There’s actually a sort of science to it, meaning it can be a pretty difficult process if you go in without knowing what you’re doing. There are plenty of areas where you can stumble –…

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Want To Be A Better Content Creator? Devise A Creation Process

As I established in a previous piece, everyone’s creative process is a little bit different. I’m a night owl, myself – I do my best work to music when most decent people are asleep. Figuring out your own unique approach to content creation is vital if you’re to succeed. That isn’t the only thing you…

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Why Delivery Is Every Bit As Important As Content

This week, I’m going to kick things off with a story. Picture two musicians. One is a virtuoso; the most talented musical mind since Mozart. The other is well above average, but much less talented than his peer. You’d expect that the first musician will be the more successful of the two, right? You’d be…

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Five Tools You Can Use To Improve Your Writing

I’m of the mind that no matter how good you are, there’s room for improvement. There’s always something you could be doing more efficiently, more effectively, or more skillfully. If you don’t spend every day trying to better yourself, you’re stagnating. What I’m trying to say is that as a content creator, you should always…

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Why Advice On How To Create Content Can Only Take You So Far

If you’re like most people, then you’ve probably read at least one piece dictating how you should create content. There’s no shortage of advice to that effect, after all. The web’s filled with people who believe their creative process is the right one. Here’s the thing that makes all this disparate advice confusing – none…

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Content Creators: Always Check Your Facts

There’s an old saying in┬átabloid journalism: “never let the facts get in the way of a good story.” Unfortunately, it seems like lately, the line between tabloids and legitimate publications is starting to become a little blurred. I’m going to come right out and say it: if you’re a content creator, you need to make…

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