10 Expert tips for building your online reputation

Brands are everywhere these days, from paid advertisements to social media campaigns to your already overflowing inbox. If you’re working to establish your company’s online presence, you could go ham on every social media platform, and attempt to gain as many links as possible on content sharing websites. But is that the way to establish…

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common international seo mistakes

Common International SEO Mistakes

International SEO is complex and time-consuming. Implementing best practices across the board is the surefire way to avoid embarrassing international SEO mistakes and to boost revenue by effectively marketing to a global audience. On the other hand, taking shortcuts can undercut your entire effort. We’ve outlined some common pitfalls and international SEO issues and mistakes…

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ux for international seo

UX for International Users

While site structure, URLs, keywords and meta data often get center stage when it comes to international SEO, it’s important not to forget about user experience (UX) for your international audience. Great UX streamlines the path for your users to take action (click, download, subscribe, purchase, etc.). International UX will also reflect on your overall…

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May 2018's Best Inbound Marketing Ideas

It’s time for the May 2018’s monthly roundup! Each month, we search out the best and most relevant inbound marketing content on the internet. Feel free to head directly to a specific section by clicking on the appropriate link below or scroll through to enjoy the entire roundup at your leisure. If you enjoy what…

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How to find your company's target audience: 8 Expert tips

When you spend hours upon hours coming up with a great product, it can be frustrating when it seems like there’s no one around who wants to buy it. But the truth is there are plenty of people around to buy it; you just need to figure out how to get your message out there…

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translating content for international seo

Translating Content for International SEO

Translation is a critical consideration for international SEO. There are plenty of translation tools like Google Translate available online, however, these tools are not without their flaws. In short, avoid auto-translation tools where you can when it comes to international SEO. While these tools may cut it for brief translations, they fall short when it…

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regional isolation for international seo

Technical SEO for International Brands

Deciding to take the leap into international SEO can be a tall order. While many of the mainstream SEO best practices apply, there are extra elements to be considered. International SEO involves geotargeting and optimizing your website to attract traffic from multiple countries and regions. First, you’ll need to decide whether your site will be…

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should you do international seo

Should you do international SEO?

If you are looking for an opportunity to expand your business’ web presence to an international audience, International SEO may be a good option. While it may seem like a foreign concept (pun intended), it’s actually easier than you think. That said, it doesn’t mean that everyone should be doing international SEO. That said, if…

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long road

How Many Words Per Page For SEO, Again? You're Probably Wrong

A client once said that our landing page copy was too short to possibly rank. They read a blog post. To thousands of SEOs, this post is law. It also happens to be dead wrong. Long-form content. 10X content. Skyscraper content. It goes by many names. This post by serpIQ went viral and it changed…

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what is international seo

What is International SEO?

International SEO is a way to optimize your website so that global search engines are able to quickly and seamlessly identify which countries and languages your business is targeting. Why is that important? The stats speak for themselves. Optimizing for Google in English is simply not enough: There are 192 Google search engines by country…

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