theme

Changing, Adding, Publishing, and Editing Shopify Themes

Your Shopify theme can dramatically impact how visitors see your brand and how they interact with it. Changes you make to your theme can impact conversion rates and SEO, so it’s important to know how to work with themes in Shopify. In this post, we discuss how to change, add, publish, and edit themes in…

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reports

Shopify Analytics And Metrics

SEO and digital marketing success is heavily dependent on knowing how your marketing impacts are affecting your performance. In this post, we talk about Shopify’s built in analytics and metrics, as well as how to add Google Analytics to the platform. Shopify Analytics One of the great things about Shopify is the fact that it…

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folders

Magento File Structure and URLs

In order to make changes to your Magento theme and complete other development tasks necessary to achieve your SEO goals, you will need to know your way around the Magento folder structure. To optimize your site for search engines, you will also need to properly optimize the URLs on the frontend of your site. In…

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folders

Optimizing Magento Menus, Navigation, and Breadcrumbs For SEO

Your site’s internal link structure is an important part of what makes the on site SEO tick, since it helps clarify in what contexts a page is relevant based on what types of pages it gets linked to from). Link structure also helps determine which pages have the most ranking power, since pages with more…

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What Trends Are Changing the Digital Marketing Landscape? 11 Expert Opinions

Technology is advancing faster than ever. Soon, we’ll be able to buy a pressure cooker that not only cooks preprogrammed recipes, but automatically stirs, chops, and measures whatever you put in it. Crazy, right? Culinary marvels aside, these advancements in technology are making consumers more digitally aware as well. On the marketing end, that means…

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spreadsheet

Magento Content, Meta Tags, and Programmatic SEO

Content and meta tags make up the core of your on site SEO strategy. While links send authority and help determine the relevance of pages, on site content and meta data is the primary source of semantic information that search engines use to understand what your pages are about. In this post we will review…

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plug

Magento SEO Plugins

Magento can be an overwhelmingly complex platform to work with. Its open nature makes it powerful to work with, but the need for developer level experience to accomplish some basic tasks makes working with it a handful. Extensions (sometimes called apps or plugins) for Magento allow you to take advantage of other developers’ hard work…

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pages

Shopify Page SEO

You can use Shopify pages to set up About pages, Contact pages, landing pages, and other types of pages that aren’t Collections or Products. While Products and Collections of them make up the core of an e-commerce site’s business model, pages can be used to serve other important purposes such as building trust with users, capturing lead contact information,…

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network

Shopify Link and Folder Structure for SEO

Internals links and site structure make up key components of how search engines understand your site. Getting them right is a crucial part of out-competing similar sites in search results by better clarifying when your pages make good answers to searcher’s queries. Let’s talk about how to approach that in Shopify. How To Edit A…

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cash register

Shopify Product SEO

In our last post, we covered how to work with Collections in Shopify, and how to do so with SEO in mind. We now turn our attention to the core element of any e-commerce site: the product. We will discuss how to create and edit products in Shopify, addressing SEO concerns as we go. Let’s…

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