Digital Marketing Blog

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How To Index Your Videos For SEO [Tactic Tuesdays]

Videos are a powerful way to engage your audience, but they won’t do you a lot of good if people can’t find them. Let’s talk about how to make sure they get fully indexed and discoverable in the search engines. 1. Find All Videos On Your Site If you have the full version of Screaming…

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Check Your Outbound Link SEO [Tactic Tuesdays]

If you’ve studied Google’s PageRank algorithm, you know that authority passed on to later pages is divided by the number of links on this page. Interpreting this naively, it seems like a bad idea to ever link to another site. Shouldn’t it mean that every link to an external site reduces the PageRank passed on…

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March 2017’s Best Inbound Marketing Ideas

It’s monthly roundup time! Each month, we scour the furthest reaches of the internet looking for the best and most relevant content from the inbound marketing spectrum. Feel free to head directly to a specific section by clicking one of the links below or scroll through to enjoy the entire roundup.

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The SEO tools used by experts: 8 professionals share their best

There are a few tried and true programs out there that most SEOs swear by, but a big part of making your site search engine friendly is simply keeping all of your strategies and results organized. We’ve asked the experts what SEO tools they can’t live without, including a few you might not have thought…

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A Guide To Marketo

Marketo is one of the most powerful marketing automation platforms in the industry, as well as being one of the most robustly and comprehensively integrated. As a natural consequence, it’s also not necessarily the easiest thing in the world to use. This isn’t really a mark against it. Marketo has a pretty intuitive interface for…

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Broken SEO: Meta Description Madness, Find And Fix Missing, Duplicate, And Long Descriptions [Tactic Tuesdays]

While your meta tags don’t directly influence your position in the search results, the meta description is the first thing a searcher sees when they notice your listing in the search results other than your page title. It serves as an important call to action that helps verify the relevancy of your page to their…

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February 2017’s Best Inbound Marketing Ideas

With February in the books, there was one major piece of local news. There hasn’t been a single day of snow in Chicago in January or February for the first time in 146 years. On the other hand, there also weren’t any major Google updates in February. So,¬†at least we got that going for us,…

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Broken SEO: Find Your Missing Title Tags [Tactic Tuesdays]

Title tags are one of the most important pieces of content on your page. Without a title tag, a page in search results will either have no title to draw users in, or it will feature an algorithmically produced title created by the search engine, which is likely to be irrelevant and perhaps unnatural looking….

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Google Analytics Tricks: 6 Experts Give Their Most Actionable Advice

Google Analytics is a simple tool to start with, but endlessly complex to master. Even after you get it setup in the best possible way. What’s more, most of the advice you get isn’t actionable. Just tips that sound good in concept. So, we asked these data science experts a very direct question: What is…

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How To Integrate Marketo With Anything

Marketo is an absolute beast of a product that allows you to collect user data from contact forms and landing pages, connect that information to previous interactions that they’ve taken on your site before filling out the forms, and launch personalized campaigns. Further strengthening the product, Marketo integrates with various other pieces of software, including…

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