The Digital Marketing Blog

Data Center Vocabulary

There are millions of copywriters and digital marketers on the web, but so few genuinely speak “data center”. This is actually how northcutt.com came to exist in the first place. After I sold all stake in my managed hosting company in 2010, brands came out of the woodwork asking for help with content and messaging….

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Are There Two SEO Industries? (Talk vs. Do)

I have a confession to make: when I began doing SEO (now 15+ years ago), I noticed an “us and them” dynamic in the industry dividing the “talkers” and “doers”. It’s taken me a long time to even begin to understand the other side, but I’m certain of one thing: there are two entirely different…

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Fix Full Names in First Name Field in Marketo

We’ve all gotten that marketing email where the subject line begins: Hi Corey Northcutt, … And we all have the same reaction. Any hope of appearing genuine was instantly lost. Sure, it’s probably on me. I probably put my full name in an ambiguous field marked “name”. But that’s not how I’ll see it now….

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How to grow your business: 6 entrepreneurs share their most creative ideas

Wouldn’t it be nice if a piece of content went viral and suddenly, a whole hoard of new clients were knocking at our door? Unfortunately, growing your business (usually) doesn’t work that way. It takes hard work, a detailed marketing strategy, and a helpful drop of creativity to get the word out about your company….

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April 2017’s Best Inbound Marketing Ideas

It’s time for April 2017’s monthly roundup! Each month, we search out the best and most relevant inbound marketing content on the internet. Feel free to head directly to a specific section by clicking on the appropriate link below or scroll through to enjoy the entire roundup at your leisure.

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film reel

How To Index Your Videos For SEO [Tactic Tuesdays]

Videos are a powerful way to engage your audience, but they won’t do you a lot of good if people can’t find them. Let’s talk about how to make sure they get fully indexed and discoverable in the search engines. 1. Find All Videos On Your Site If you have the full version of Screaming…

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can of spam

Check Your Outbound Link SEO [Tactic Tuesdays]

If you’ve studied Google’s PageRank algorithm, you know that authority passed on to later pages is divided by the number of links on this page. Interpreting this naively, it seems like a bad idea to ever link to another site. Shouldn’t it mean that every link to an external site reduces the PageRank passed on…

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March 2017’s Best Inbound Marketing Ideas

It’s monthly roundup time! Each month, we scour the furthest reaches of the internet looking for the best and most relevant content from the inbound marketing spectrum. Feel free to head directly to a specific section by clicking one of the links below or scroll through to enjoy the entire roundup.

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Professional SEO Tools: 8 Experts Share Their Best

There are a few tried and true programs out there that most SEOs swear by, but a big part of making your site search engine friendly is simply keeping all of your strategies and results organized. We’ve asked the experts what SEO tools they can’t live without, including a few you might not have thought…

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market

Learn Marketo: A Definitive Guide

Marketo is one of the most powerful marketing automation platforms in the industry, as well as being one of the most robustly and comprehensively integrated. As a natural consequence, it’s also not necessarily the easiest thing in the world to use. This isn’t really a mark against it. Marketo has a pretty intuitive interface for…

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