The Digital Marketing Blog

The Beginner’s Guide to a Data-Driven Content Marketing Strategy

The Beginner's Guide to a Data-Driven Content Marketing Strategy

This article below is an editorial written by Molly Clarke, Senior Marketing Manager at Zoominfo, a leading B2B contact database that helps companies accelerate growth and profitability. Molly writes for ZoomInfo’s B2B blog on topics related to sales, marketing, and recruiting. A typical content marketing strategy involves the creation and distribution of content with the…

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January 2018's Best Inbound Marketing Ideas

It’s time for the January 2018’s monthly roundup! Each month, we search out the best and most relevant inbound marketing content on the internet. Feel free to head directly to a specific section by clicking on the appropriate link below or scroll through to enjoy the entire roundup at your leisure. If you enjoy what…

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7 Expert SaaS Marketing Tips

Software-as-a-service is a relatively specific niche, so when you’re developing your marketing strategy, it’s important to be aware of the crowd you’re marketing to.  Whether you go the popular way of offering "free trials" or stick to the "content is king" model, Saas marketing can still be tricky to figure out. We asked seven experts:…

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What to prioritize when doing a competitive analysis: 7 expert tips

If you’re looking to strengthen your company’s marketing strategy, one of the most important tactics is to check out your competition and take some pointers from them. Identifying their strengths and weaknesses will be helpful to take a look at when putting together your own business plan. Since there are tons of things to take…

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Holiday 2017's Best Inbound Marketing Ideas

It’s time for the Holiday season 2017’s roundup! Each month, we search out the best and most relevant inbound marketing content on the internet. Feel free to head directly to a specific section by clicking on the appropriate link below or scroll through to enjoy the entire roundup at your leisure.

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owned media

Owned vs. Rented Attention

Effective content strategy is built upon many different tactics, each of which play a specific role as part of the whole. There are different types of media to consider as part of a holistic content strategy, and each has a different purpose. You can also slice these media types by even simpler terms: paid and…

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Expert Tips for Testing Landing Pages

What’s the first thing that captures your attention what you open up a website? There are so many different answers to that question and is oftentimes, it’s a matter of personal opinion. That makes it difficult from a marketing point of view when designing and testing a successful landing page. Here’s what some landing page…

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Fall 2017's Best Inbound Marketing Ideas

It’s time for Fall 2017’s monthly roundup! Each month, we search out the best and most relevant inbound marketing content on the internet. Feel free to head directly to a specific section by clicking on the appropriate link below or scroll through to enjoy the entire roundup at your leisure. If you enjoy what you…

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Marketo vs Adobe Campaign

Marketo is a big name in marketing automation, and Adobe is a big name period. How does Adobe Campaign, the marketing automation piece of Adobe Marketing Cloud, stack up? Not very well, actually. Marketo has a far stronger feature sets in every category: email marketing, lead management, reporting, and CRM integration.

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Marketo vs Responsys (Oracle)

Comparing Marketo and Oracle’s Responsys as competing marketing automation platforms, it’s not clear to us why anybody would choose Responsys over Marketo. Unlike Oracle’s other marketing automation platform, Eloqua, which is comparable in features and power to Marketo, Responsys fails in most categories.

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