How to Create and Market an Ebook: 6 Expert Tips

If you’re a content expert looking to branch out of traditional blog posts, an ebook is a great option for reaching out to your audience. Sure, the research and writing can take a significant amount of time, but the end result is well worth it. You’ll have a well organized, knowledgeable, and an audience-engaging piece…

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Influencer Marketing Gone Wrong: 8 Expert Opinions

Last year, the average person spent nearly 2 hours on social media per day. While the main goal might be to check in with friends or follow the news of the day, we’re also being bombarded with advertisements from people we follow. Platforms like Twitter and Instagram have become saturated with paid promotions. Influencer marketing…

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How to Learn SEO

So, you want to learn SEO? I’ve been at it ~18 years now and I don’t recommend learning the way that I did: through forums and black hat. Google changed. The internet changed. And unlike when I first began, blogs exist. People write them. They write them about SEO. They do it more than a…

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10 Expert Tips for Building Your Online Reputation

Brands are everywhere these days, from paid advertisements to social media campaigns to your already overflowing inbox. If you’re working to establish your company’s online presence, you could go ham on every social media platform, and attempt to gain as many links as possible on content sharing websites. But is that the way to establish…

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common international seo mistakes

Common International SEO Mistakes

International SEO is complex and time-consuming. Implementing best practices across the board is the surefire way to avoid embarrassing international SEO mistakes and to boost revenue by effectively marketing to a global audience. On the other hand, taking shortcuts can undercut your entire effort. We’ve outlined some common pitfalls and international SEO issues and mistakes…

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ux for international seo

UX for International Users

While site structure, URLs, keywords and meta data often get center stage when it comes to international SEO, it’s important not to forget about user experience (UX) for your international audience. Great UX streamlines the path for your users to take action (click, download, subscribe, purchase, etc.). International UX will also reflect on your overall…

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May 2018's Best Inbound Marketing Ideas

It’s time for the May 2018’s monthly roundup! Each month, we search out the best and most relevant inbound marketing content on the internet. Feel free to head directly to a specific section by clicking on the appropriate link below or scroll through to enjoy the entire roundup at your leisure. If you enjoy what…

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How to Find Your Company's Target Audience: 8 Expert Tips

When you spend hours upon hours coming up with a great product, it can be frustrating when it seems like there’s no one around who wants to buy it. But the truth is there are plenty of people around to buy it; you just need to figure out how to get your message out there…

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translating content for international seo

Translating Content for International SEO

Translation is a critical consideration for international SEO. There are plenty of translation tools like Google Translate available online, however, these tools are not without their flaws. In short, avoid auto-translation tools where you can when it comes to international SEO. While these tools may cut it for brief translations, they fall short when it…

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regional isolation for international seo

Technical SEO for International Brands

Deciding to take the leap into international SEO can be a tall order. While many of the mainstream SEO best practices apply, there are extra elements to be considered. International SEO involves geotargeting and optimizing your website to attract traffic from multiple countries and regions. First, you’ll need to decide whether your site will be…

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