The Digital Marketing Blog

Marketo vs Adobe Campaign

Marketo is a big name in marketing automation, and Adobe is a big name period. How does Adobe Campaign, the marketing automation piece of Adobe Marketing Cloud, stack up? Not very well, actually. Marketo has a far stronger feature sets in every category: email marketing, lead management, reporting, and CRM integration.

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Marketo vs Responsys (Oracle)

Comparing Marketo and Oracle’s Responsys as competing marketing automation platforms, it’s not clear to us why anybody would choose Responsys over Marketo. Unlike Oracle’s other marketing automation platform, Eloqua, which is comparable in features and power to Marketo, Responsys fails in most categories.

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ocean

The DigitalOcean Knowledgebase Marketing Strategy

Since 2010, it seems that nearly every managed service provider has been a little jealous of DigitalOcean. I’ve had hundreds of these conversations, and I mean, how could you not be? They did everything right. They carved out a niche in early-stage Silicon Valley startups. Their product solved some of the largest that group’s pain…

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Marketo vs Eloqua (Oracle)

Marketo and Eloqua are two marketing automation platforms that serve similar industries, leaning towards B2B and enterprise level businesses, but with price points and interfaces that are accessible to medium sized businesses. Integration with CRMs is key and will likely determine which is the better option for you. Marketo offers native integrations with Salesforce (considered…

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7 Expert tips for collaboration between creative agencies & search agencies

When new sites go live, a lot of things can go wrong. Miscommunication between the creative team and the search team can lead to embarrassing errors. It’s always important to make sure the overall goal of the client is being met, and that takes cooperation on both ends. How can you make sure both teams…

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Marketo vs Salesforce Marketing Cloud (Formerly ExactTarget)

Marketo and the Salesforce Marketing Cloud are two marketing automation solutions with big names behind them. With a brand name like Salesforce, you would expect the two to be close competitors on features aimed at the enterprise market. Surprisingly, this is not the case. Marketo was built for the Salesforce CRM platform and, shockingly, offers…

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Summer 2017's Best Inbound Marketing Ideas

It’s been a little bit since our last roundup. In the past few months, we’ve done a little reorganization of our blog. Feel free to peruse our new topic categories at your leisure. In that same spirit, the Inbound Ideas Monthly Roundup has also gone through a bit of a re-imagining. Everything Northcutt does revolves…

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Social Media For Web Hosting Providers

While there are general principles of success that can be applied across every industry, different industries will inherently have different challenges. This seems obvious. Yet, many businesses on social media seem to employ a cookie-cutter approach to their use of Twitter. And Facebook. And LinkedIn. And, well, you get it. Customers and industry peers won’t…

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Marketo vs. ClickDimensions

Marketo and ClickDimensions are both marketing automation tools that help companies handle dealing with things like lead management and email marketing. Marketo targets the mid to enterprise level businesses, while ClickDimensions is aimed at the large end of small businesses and medium sized businesses, primarily. The first thing you should know if you are comparing…

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How to Choose an SEO Tool for Beginners

The following is a guest post by Greg Snow-Wasserman, Content Maestro at WooRank. He has more than 7 years experience as a reporter, market researcher, and digital marketer. The SEO industry is awash in auditing, tracking and reporting tools. Choosing the right tools or services can be overwhelming for the SEO beginner. When researching potential options,…

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