Digital Marketing Roundup October 2019

Roundup: October 2019's Best Digital Tactics

It’s time for October 2019’s roundup! Each month, we search out the best and most relevant inbound marketing content on the internet. Feel free to head directly to a specific section by clicking on the appropriate link below or scroll through to enjoy the entire roundup at your leisure. If you enjoy what you see,…

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bright chains

Myth-Busting: Do "nofollow" Links Have SEO Value?

"Nofollow" links are the most controversial topic in all of SEO. Very few SEO professionals agree on it: Even the ones that have been immersed in the topic for decades.  If you read this post to its conclusion, you’ll understand why. And, you might just form a strong opinion of your own. Plenty of otherwise…

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6 Expert Tips For Holiday Season Social Media Campaigns 1

6 Expert Tips For Holiday Season Social Media Campaigns

It’s nearly Halloween and you must have heard it through the grapevine that if you haven’t already started planning for Black Friday and the holiday shopping season, then you’re already too late. Engagement with potential customers for the holiday season starts way before the temperature begins to drop outside. If you’re late to the party,…

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shopping

BigCommerce Vs Magento: An SEO and Platform Comparison

When we recently compared BigCommerce to Shopify, we focused on the SEO capabilities because they are a major obstacle for Shopify and SEO is neglected enough as it is. Magento, on the other hand, doesn’t suffer from any of the strict SEO limitations that Shopify does. Magento is a wide open, highly configurable platform. In…

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lady justice scale

BigCommerce Vs Shopify: An SEO Comparison

Even though 51% of the traffic on the web is driven by search engines, only 44% of businesses are investing in SEO. Paradoxically, 81% of businesses invest in social media even though it is only responsible for 5% of web traffic. When choosing an ecommerce platform, it’s important to consider search engines. Unfortunately, not all…

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September 2019 Digital Marketing Tactics

Roundup: September 2019's Best Digital Tactics

It’s time for September 2019’s roundup! Each month, we search out the best and most relevant inbound marketing content on the internet. Feel free to head directly to a specific section by clicking on the appropriate link below or scroll through to enjoy the entire roundup at your leisure.

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How to Increase Engagement Through Newsletters: 10 Expert Opinions 8

How to Increase Engagement Through Newsletters: 10 Expert Opinions

Our inboxes are bombarded every day with sales announcements, social media updates, and company newsletters. The first hurdle to jump over is to get your readers to open the email, let alone getting them to click through and respond to the content you’re putting out. So how can you make sure your newsletters are being…

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word blocks

Keywords for BigCommerce Products

For your BigCommerce site to do well in search results, you need a strong keyword strategy, as well as the knowledge needed to place keywords correctly using the BigCommerce interface. Let’s talk about how to run an ecommerce keyword strategy for a BigCommerce site. Keyword Strategy for Products The Importance of Long Tail The most…

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magnifying glass

BigCommerce Schema Markup

Schema markup provides your site with a variety of rich snippets that can make your ecommerce store stand out more in search results. It also gives search engines information that can help your pages perform better in search results and inform the Google Knowledge Graph. Fortunately, most BigCommerce themes come with schema markup included, which…

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9 Expert Holiday Marketing Strategies 19

9 Expert Holiday Marketing Strategies

Is it too early to start thinking about Christmas? When it comes to marketing, it’s never too early. It pays off to get ahead of the game and start planning for Black Friday sales months ahead of time. It’s the only time of year when customers expect to be bombarded with emails and are even…

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