The Digital Marketing Blog

7 Expert tips for collaboration between creative agencies & search agencies

When new sites go live, a lot of things can go wrong. Miscommunication between the creative team and the search team can lead to embarrassing errors. It’s always important to make sure the overall goal of the client is being met, and that takes cooperation on both ends. How can you make sure both teams…

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Marketo vs Salesforce Marketing Cloud (Formerly ExactTarget)

Marketo and the Salesforce Marketing Cloud are two marketing automation solutions with big names behind them. With a brand name like Salesforce, you would expect the two to be close competitors on features aimed at the enterprise market. Surprisingly, this is not the case. Marketo is built on the Salesforce CRM platform and, shockingly, offers…

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Summer 2017's Best Inbound Marketing Ideas

It’s been a little bit since our last roundup. In the past few months, we’ve done a little reorganization of our blog. Feel free to peruse our new topic categories at your leisure. In that same spirit, the Inbound Ideas Monthly Roundup has also gone through a bit of a re-imagining. Everything Northcutt does revolves…

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Social Media For Web Hosting Providers

While there are general principles of success that can be applied across every industry, different industries will inherently have different challenges. This seems obvious. Yet, many businesses on social media seem to employ a cookie-cutter approach to their use of Twitter. And Facebook. And LinkedIn. And, well, you get it. Customers and industry peers won’t…

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Marketo vs. ClickDimensions

Marketo and ClickDimensions are both marketing automation tools that help companies handle dealing with things like lead management and email marketing. Marketo targets the mid to enterprise level businesses, while ClickDimensions is aimed at the large end of small businesses and medium sized businesses, primarily. The first thing you should know if you are comparing…

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How to Choose an SEO Tool for Beginners

The following is a guest post by Greg Snow-Wasserman, Content Maestro at WooRank. He has more than 7 years experience as a reporter, market researcher, and digital marketer. The SEO industry is awash in auditing, tracking and reporting tools. Choosing the right tools or services can be overwhelming for the SEO beginner. When researching potential options,…

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Marketo vs. Infusionsoft

Infusionsoft and Marketo are two heavy hitters in the marketing automation industry, with nearly identical market penetration. Marketo is used more heavily by the largest companies, while Infusionsoft is more popular with relatively small companies. This is more or less by design. Marketo is built with mid and enterprise level businesses in mind, while Infusionsoft…

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Marketo vs. Bronto

Marketo is a major player in the marketing automation industry, while Bronto is a much less well known rising star. While both are suitable for both mid-market and enterprise level businesses, Marketo is more effective at scaling than Bronto. Bronto, meanwhile, can be considered a bit easier to use and more intuitive, but with fewer…

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Should you get a country-specific domain name for SEO?

Considering a country-code domain for your business? This is one of the most common questions that we hear and the answer is always the same: It depends. But first, let me back up and explain what I’m talking about. What is a Country-Code Domain? What a question. I’ll warn you, I’m not just an SEO…

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Marketo vs. Pardot

Marketo and Pardot are two big names in marketing automation, and both tend to skew slightly toward the B2B and enterprise markets. Pardot is built by Salesforce, and Marketo was built on the Salesforce platform and is also considered to be one of the best platforms for integration with Salesforce. On the surface, the two…

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