How to Build a Content Strategy for Your New SaaS Company 1

How to Build a Content Strategy for Your New SaaS Company

Congratulations! You’ve finally got the ball rolling on your brand SaaS company, and now it’s time to generate customers. As you’ve probably already discovered, they don’t just find your website. You have to create something to attract them to your website. That something is content. The problem is that while 94 percent of B2B brands…

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SaaS Marketing Teams: Structure, Size, Management, and More 7

SaaS Marketing Teams: Structure, Size, Management, and More

What Does A SaaS Marketing Team Do? There are three primary things a marketing team for a SaaS company does: Identify Demand Generate Demand Capture Demand Most marketing efforts will be devoted toward one or more of these goals, and it’s important that the right metrics are being used for each effort. For example, efforts…

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Roundup: April 2020's Best Digital Tactics 9

Roundup: April 2020's Best Digital Tactics

It’s time for April 2020’s roundup! Each month, we search out the best and most relevant inbound marketing content on the internet. Feel free to head directly to a specific section by clicking on the appropriate link below or scroll through to enjoy the entire roundup at your leisure. If you enjoy what you see,…

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datacenter

B2B SaaS Marketing Strategy Overview

Is B2B SaaS A Winner-Take-All Market? In developing your marketing strategy, it’s useful to evaluate it in the context of recognizing whether or not you are in a winner-take-all vertical. Many verticals in the B2B SaaS sector can be considered winner-take-all all markets, but it’s important to understand what this means. In a winner-take-all market,…

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whiteboard flowchart

What Do SEO Companies Do?

What Do SEO Companies Actually Do? If you landed on this post, odds are high you already know what SEO companies do in a broad sense. They optimize websites to bring in more search engine traffic, increase the relevance and business value of search engine traffic, and so on. But what are the specific actions…

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Roundup: March 2020's Best Digital Tactics 10

Roundup: March 2020's Best Digital Tactics

It’s time for March 2020’s roundup! Each month, we search out the best and most relevant inbound marketing content on the internet. Feel free to head directly to a specific section by clicking on the appropriate link below or scroll through to enjoy the entire roundup at your leisure. If you enjoy what you see,…

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How to Shut Down Your SEO Agency 11

How to Shut Down Your SEO Agency

Shutting down your agency is stressful, but you must take the proper steps to avoid any dents in your reputation and establish a revenue line for the future. In this post, I’ll outline those steps to close your SEO agency successfully. Can you sell your agency? Before shutting your agency down, seek an acquisition. Depending…

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SaaS Marketing: Increasing Organic Conversions With Competitor Comparison Pages 12

SaaS Marketing: Increasing Organic Conversions With Competitor Comparison Pages

You’ve probably heard that software or SaaS marketing is unlike any other form of marketing. There’s some truth to that. But have you ever thought about why some software companies dominate their niche? You might be surprised to learn that sometimes the market leader does not have the best product. Plenty of software companies have…

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The Impact Of COVID-19 On Search Behavior 14

The Impact Of COVID-19 On Search Behavior

With COVID-19, we’re dealing with a pandemic that has quickly changed how we go about our daily lives (do your part and flatten the curve.). Schools are closed, businesses are closed, and we can’t find toilet paper anywhere. The never-ending cycle of COVID-19 news has made it hard to focus on anything else (or maybe…

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web development

SEO Developers: What Is SEO Development?

SEO is a very broad discipline and it’s important to understand that different types of SEOs specialize in very different skills. Among the most technical is the role of an SEO developer. What Is SEO Development? SEO development is a specific type of web development with an emphasis on optimizing web pages and websites for…

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