7 Expert Tips for Developing Your Brand's Message

Anyone can recognize a Nike swoosh or McDonald’s golden arches. Logos are definitely a recognizable part of any brand, but the message your company sends is just as important as any image your customers see. Coming up with your own branding and mission statement to adhere to can be a challenge for newcomers or businesses…

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7 Expert Tips for Starting Your E-Commerce Business

Not everyone with a great product to sell is a tech guru. Many startup business owners are daunted by their competition online or feel like they can never measure up to online giants like Amazon or eBay. If you find yourself floundering while making your startup plan, there are plenty of voices in the eCommerce…

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How to Create and Market an Ebook: 6 Expert Tips

If you’re a content expert looking to branch out of traditional blog posts, an ebook is a great option for reaching out to your audience. Sure, the research and writing can take a significant amount of time, but the end result is well worth it. You’ll have a well organized, knowledgeable, and an audience-engaging piece…

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Influencer Marketing Gone Wrong: 8 Expert Opinions

Last year, the average person spent nearly 2 hours on social media per day. While the main goal might be to check in with friends or follow the news of the day, we’re also being bombarded with advertisements from people we follow. Platforms like Twitter and Instagram have become saturated with paid promotions. Influencer marketing…

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How to Learn SEO

So, you want to learn SEO? I’ve been at it ~18 years now and I don’t recommend learning the way that I did: through forums and black hat. Google changed. The internet changed. And unlike when I first began, blogs exist. People write them. They write them about SEO. They do it more than a…

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10 Expert Tips for Building Your Online Reputation

Brands are everywhere these days, from paid advertisements to social media campaigns to your already overflowing inbox. If you’re working to establish your company’s online presence, you could go ham on every social media platform, and attempt to gain as many links as possible on content sharing websites. But is that the way to establish…

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common international seo mistakes

Common International SEO Mistakes

International SEO is complex and time-consuming. Implementing best practices across the board is the surefire way to avoid embarrassing international SEO mistakes and to boost revenue by effectively marketing to a global audience. On the other hand, taking shortcuts can undercut your entire effort. We’ve outlined some common pitfalls and international SEO issues and mistakes…

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ux for international seo

UX for International Users

While site structure, URLs, keywords and meta data often get center stage when it comes to international SEO, it’s important not to forget about user experience (UX) for your international audience. Great UX streamlines the path for your users to take action (click, download, subscribe, purchase, etc.). International UX will also reflect on your overall…

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May 2018's Best Inbound Marketing Ideas

It’s time for the May 2018’s monthly roundup! Each month, we search out the best and most relevant inbound marketing content on the internet. Feel free to head directly to a specific section by clicking on the appropriate link below or scroll through to enjoy the entire roundup at your leisure. If you enjoy what…

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How to Find Your Company's Target Audience: 8 Expert Tips

When you spend hours upon hours coming up with a great product, it can be frustrating when it seems like there’s no one around who wants to buy it. But the truth is there are plenty of people around to buy it; you just need to figure out how to get your message out there…

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