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Structured Data (Schema) Markup: Best Practices

Structured data (schema) is used by Google and other search engines to better understand the content on your site by labeling it with tags. This information can be used to modify your snippets in the search results so that they include images, prices, and other rich results that stand out and draw attention. These recommendations…

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Meta Description Best Practices

Search engines use meta descriptions to create snippets for users to read about the page before they visit it. While Google and other search engines typically generate automatic snippets if there is no meta description, you can use the meta description to have more control over what users see and entice them to click. Let’s…

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Header Tags: Best Practices For SEO

Header tags are used to give a page or a section of a page a heading. They are used for headlines and subtitles. They shouldn’t be confused for title tags, which are for browser tabs and search results. Headers are displayed in the content of the page itself. Follow these best practices to get the…

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Internal Linking Best Practices

Everyone in the SEO industry knows links are an incredibly important ranking signal, but internal links are often neglected. In this post, let’s talk about best practices for internal links. What Is An Internal Link? Hyperlinks are clickable text pointing to a specific URL with html markup that tells browsers to navigate the user to…

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Image Best Practices For SEO

Images play an important part in the modern online user experience, and most users expect most online experiences to be at least somewhat visual. Most marketers understand this well, but when it comes to search engine optimization, a lot can get neglected. Google rarely has any ability to interpret an image on its own, and…

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URL Best Practices For SEO

URLs are at the very core of the world wide web, yet many webmasters and even some SEOs neglect them. While webpages can still perform well in search engines if the URLs aren’t optimized, optimized URLs help users and search engines understand your site better and can give you a boost over competitors. Let’s talk…

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Does Google Lie? 9 Examples: Antitrust and SEO Misinformation

Updated August 25, 2020. When this post was first published in August of 2014, I couldn’t find any evidence of outright lies from Google, at least not within the context of search engine optimization (SEO), but I concluded that there were several cases where Google had still been deceitful. A lot has changed since then,…

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Why Does the Agency-Client Relationship Fail? 2

Why Does the Agency-Client Relationship Fail?

Business owners, CMOs, and senior marketing specialists usually approach SEO agencies for solutions: They want to drive greater volume to their ecommerce site; they want higher search ratings or more. From their end, the idea is that the outside agency will “fix” the problem, which will allow them to grow profits and move on. But…

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4 Ways Your SaaS Can Stand Out in a Saturated Market 3

4 Ways Your SaaS Can Stand Out in a Saturated Market

SaaS markets are becoming increasingly saturated, and it’s no surprise that competition is fiercer than ever. A survey showed that in 2012, each SaaS company only had roughly three competitors. In 2017, each SaaS company had about nine competitors. That number has since risen further and will continue to grow as companies become increasingly digital….

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How to Stay Ahead of E-commerce Marketing Competition 4

How to Stay Ahead of E-commerce Marketing Competition

The year began with a fragile balance between brick-and-mortar stores and ecommerce platforms. The battle for dominating the market was still not decided as both sectors were still in the race. However, the pandemic, combined with the launch of 5G networks, may have forever tipped the balance in favor of ecommerce. With better-performing phones and…

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