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TOFU, MOFU, BOFU: Creating Content that Converts

For enterprise and B2B companies, the buying process is often long, complex, and involves input from multiple stakeholders. Because of this, it’s essential to develop a content marketing funnel that effectively leads prospects to select your product or service. What’s a content marketing funnel? It’s a strategy using different types of content to push leads…

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SEO Public Relations: How PR and SEO Work Together 1

SEO Public Relations: How PR and SEO Work Together

Public relations and search engine optimization teams were previously seen as two very distinct marketing functions that didn’t need to collaborate. However, in today’s digital environment, that is no longer the case. The two disciplines are now working more closely together to achieve a common goal: building a strong brand that drives traffic. PR experts…

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15 Questions to Ask When Choosing an SEO Agency 2

15 Questions to Ask When Choosing an SEO Agency

Are you a business faced with the daunting task of hiring an SEO agency? You might’ve heard the horror stories from other businesses who brought on bad SEO experts that used blackhat techniques or outdated strategies, which completely tanked their SEO progress. And now, you’re wondering what steps you can take to avoid that from…

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Top 5 SEO KPIs That You Should Track

The old saying “what gets measured gets managed,” attributed to Peter Drucker, isn’t intended as encouragement to measure everything. Instead, it’s just as often meant to be cautionary. You will end up managing what you measure, even if it ends up being counterproductive. This is why choosing the right KPIs is essential. Focus measurement on…

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How To Create a B2B Marketing Plan

In this post we will walk you through a bird’s eye view of how to create a business-to-business (B2B) marketing plan. We will start by helping you identify your objectives. From there, you will identify your target market, your competitors, and your market positioning. You will then perform a strengths, weaknesses, opportunities, and threats (SWOT)…

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How to Attract Featured Snippets (the 4 Types)

Featured snippets are special snippets that show up above the search results. They pull content from a website to answer a searcher’s question and display a prominent title link to the source of the content. According to Ahrefs, 12.3 percent of searches include a featured snippet, and 8.6 percent of the clicks on the page…

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SEO OKRs: How to Set Actionable SEO Goals

Objectives and Key Results (OKRs) are more than simply a name for goals and metrics, which every business has. Instead, OKRs form a business framework that informs business strategy in more fundamental ways. The OKR framework is designed to infuse transparency, focus, and alignment to business strategy. It organizes workers and tasks around common objectives….

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How to Measure and Report the ROI of SEO

Stakeholders invest in business operations hoping to see results. Return on investment (ROI) is one of the most popular methods of measuring that because it boils everything down into dollars of profit earned for every dollar spent. SEO’s cumulative nature can give it a very high ROI in the long run. Unfortunately, measuring the ROI…

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What is Enterprise SEO? (And Why It's Worth It)

What Is Enterprise SEO? If you’re here, you probably already know that SEO, or search engine optimization, is a form of marketing intended to increase visibility in search engines, draw in more search traffic, attract more relevant search visitors, and in general to work towards business goals by leveraging search engines and the users who…

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Broken Backlink Building In The 2020s

Broken backlink building is an old strategy, but it can still be a very useful one. Sites linking to missing resources don’t want a broken link on their site and might want to link to a new resource in its place. But old broken backlink building strategies don’t center the needs of sites with broken…

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