zacharris's Articles

For enterprise and B2B companies, the buying process is often long, complex, and involves input from multiple stakeholders. Because of this, it’s essential to develop a content marketing funnel that effectively leads prospects to select your product or service. What’s a content marketing funnel? It’s a strategy using different types of content to push leads…

Public relations and search engine optimization teams were previously seen as two very distinct marketing functions that didn’t need to collaborate. However, in today’s digital environment, that is no longer the case. The two disciplines are now working more closely together to achieve a common goal: building a strong brand that drives traffic. PR experts…

Are you a business faced with the daunting task of hiring an SEO agency? You might’ve heard the horror stories from other businesses who brought on bad SEO experts that used blackhat techniques or outdated strategies, which completely tanked their SEO progress. And now, you’re wondering what steps you can take to avoid that from…

Business owners, CMOs, and senior marketing specialists usually approach SEO agencies for solutions: They want to drive greater volume to their ecommerce site; they want higher search ratings or more. From their end, the idea is that the outside agency will “fix” the problem, which will allow them to grow profits and move on. But…

SaaS markets are becoming increasingly saturated, and it’s no surprise that competition is fiercer than ever. A survey showed that in 2012, each SaaS company only had roughly three competitors. In 2017, each SaaS company had about nine competitors. That number has since risen further and will continue to grow as companies become increasingly digital….

The year began with a fragile balance between brick-and-mortar stores and ecommerce platforms. The battle for dominating the market was still not decided as both sectors were still in the race. However, the pandemic, combined with the launch of 5G networks, may have forever tipped the balance in favor of ecommerce. With better-performing phones and…

So, you’ve decided to find high-converting keywords for your website. This is a must to ensure a reasonable position in Google results and drive a good amount of potential customers towards your business. While researching, you discovered two types of keywords you need to use: short tail and long tail. Both seem to be important…

If you’re leading up SEO efforts, you’ve probably run into redirect chains, but you might be wondering how they impact SEO. In this post, I’ll dive into what redirect chains are, how to find and fix redirect chains, and how they impact your SEO. Let’s dive in. What are redirect chains? A redirect chain occurs…

Building an audience for your brand is a challenging feat nowadays. There are simply too many marketers on the web vying for people’s attention, pushing thousands of unique content and product offers every day. And even if you do accumulate a significant following, it’s equally challenging to keep the audience you’ve already acquired. Keeping them…

Congratulations! You’ve finally got the ball rolling on your brand SaaS company, and now it’s time to generate customers. As you’ve probably already discovered, they don’t just find your website. You have to create something to attract them to your website. That something is content. The problem is that while 94 percent of B2B brands…