Why Does the Agency-Client Relationship Fail? 1

Why Does the Agency-Client Relationship Fail?

Business owners, CMOs, and senior marketing specialists usually approach SEO agencies for solutions: They want to drive greater volume to their ecommerce site; they want higher search ratings or more. From their end, the idea is that the outside agency will “fix” the problem, which will allow them to grow profits and move on. But…

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4 Ways Your SaaS Can Stand Out in a Saturated Market 2

4 Ways Your SaaS Can Stand Out in a Saturated Market

SaaS markets are becoming increasingly saturated, and it’s no surprise that competition is fiercer than ever. A survey showed that in 2012, each SaaS company only had roughly three competitors. In 2017, each SaaS company had about nine competitors. That number has since risen further and will continue to grow as companies become increasingly digital….

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How to Stay Ahead of E-commerce Marketing Competition 3

How to Stay Ahead of E-commerce Marketing Competition

The year began with a fragile balance between brick-and-mortar stores and ecommerce platforms. The battle for dominating the market was still not decided as both sectors were still in the race. However, the pandemic, combined with the launch of 5G networks, may have forever tipped the balance in favor of ecommerce. With better-performing phones and…

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Short Tail vs Long Tail Keywords: A Side-by-Side Comparison 4

Short Tail vs Long Tail Keywords: A Side-by-Side Comparison

So, you’ve decided to find high-converting keywords for your website. This is a must to ensure a reasonable position in Google results and drive a good amount of potential customers towards your business. While researching, you discovered two types of keywords you need to use: short tail and long tail. Both seem to be important…

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Redirect Chains: How to Find and Fix Redirect Chains 11

Redirect Chains: How to Find and Fix Redirect Chains

If you’re leading up SEO efforts, you’ve probably run into redirect chains, but you might be wondering how they impact SEO. In this post, I’ll dive into what redirect chains are, how to find and fix redirect chains, and how they impact your SEO. Let’s dive in. What are redirect chains? A redirect chain occurs…

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10 Marketing Strategies to Keep Your Audience Interested 14

10 Marketing Strategies to Keep Your Audience Interested

Building an audience for your brand is a challenging feat nowadays. There are simply too many marketers on the web vying for people’s attention, pushing thousands of unique content and product offers every day. And even if you do accumulate a significant following, it’s equally challenging to keep the audience you’ve already acquired. Keeping them…

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How to Build a Content Strategy for Your New SaaS Company 16

How to Build a Content Strategy for Your New SaaS Company

Congratulations! You’ve finally got the ball rolling on your brand SaaS company, and now it’s time to generate customers. As you’ve probably already discovered, they don’t just find your website. You have to create something to attract them to your website. That something is content. The problem is that while 94 percent of B2B brands…

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How to Shut Down Your SEO Agency 22

How to Shut Down Your SEO Agency

Shutting down your agency is stressful, but you must take the proper steps to avoid any dents in your reputation and establish a revenue line for the future. In this post, I’ll outline those steps to close your SEO agency successfully. Can you sell your agency? Before shutting your agency down, seek an acquisition. Depending…

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Competitor Comparison Pages: Increasing Conversions With SEO 23

Competitor Comparison Pages: Increasing Conversions With SEO

You’ve probably heard that software or SaaS marketing is unlike any other form of marketing. There’s some truth to that. But have you ever thought about why some software companies dominate their niche? You might be surprised to learn that sometimes the market leader does not have the best product. Plenty of software companies have…

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The Impact Of COVID-19 On Search Behavior 25

The Impact Of COVID-19 On Search Behavior

With COVID-19, we’re dealing with a pandemic that has quickly changed how we go about our daily lives (do your part and flatten the curve.). Schools are closed, businesses are closed, and we can’t find toilet paper anywhere. The never-ending cycle of COVID-19 news has made it hard to focus on anything else (or maybe…

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