zacharris's Articles

So, you’ve decided to find high-converting keywords for your website. This is a must to ensure a reasonable position in Google results and drive a good amount of potential customers towards your business. While researching, you discovered two types of keywords you need to use: short tail and long tail. Both seem to be important…

If you’re leading up SEO efforts, you’ve probably run into redirect chains, but you might be wondering how they impact SEO. In this post, I’ll dive into what redirect chains are, how to find and fix redirect chains, and how they impact your SEO. Let’s dive in. What are redirect chains? A redirect chain occurs…

Building an audience for your brand is a challenging feat nowadays. There are simply too many marketers on the web vying for people’s attention, pushing thousands of unique content and product offers every day. And even if you do accumulate a significant following, it’s equally challenging to keep the audience you’ve already acquired. Keeping them…

Congratulations! You’ve finally got the ball rolling on your brand SaaS company, and now it’s time to generate customers. As you’ve probably already discovered, they don’t just find your website. You have to create something to attract them to your website. That something is content. The problem is that while 94 percent of B2B brands…

Shutting down your agency is stressful, but you must take the proper steps to avoid any dents in your reputation and establish a revenue line for the future. In this post, I’ll outline those steps to close your SEO agency successfully. Can you sell your agency? Before shutting your agency down, seek an acquisition. Depending…

You’ve probably heard that software or SaaS marketing is unlike any other form of marketing. There’s some truth to that. But have you ever thought about why some software companies dominate their niche? You might be surprised to learn that sometimes the market leader does not have the best product. Plenty of software companies have…

With COVID-19, we’re dealing with a pandemic that has quickly changed how we go about our daily lives (do your part and flatten the curve.). Schools are closed, businesses are closed, and we can’t find toilet paper anywhere. The never-ending cycle of COVID-19 news has made it hard to focus on anything else (or maybe…

How much does SEO cost? Starting a new SEO project can be intimidating. There are thousands of options to choose from, whether it’s an agency, a freelancer, or an in-house SEO team. The decision is important and one that you want to get right so you’re not wasting time, resources, and money on a digital…

Like the ecommerce industry, content marketing is constantly evolving. Ideas and strategies that might have worked last year, or even last month, may no longer be relevant or produce the same conversions that they did before. The truth is, companies are constantly discovering how to create better content–and how to market it more effectively. As…

How much time search engine optimization (SEO) takes to start working is always a pressing topic for our potential clients. The problem in answering that question is that there’s so much noise in digital marketing that many businesses start an SEO strategy with unrealistic expectations because their agency guaranteed they would “rank in three months!”….