Looking To Appeal To Your Audience? Check Your Attitude First
Let’s face it – the Internet is a very angry place. From the vitriol present in pretty much any average YouTube comment thread to the concerted harassment campaign directed at former Reddit CEO Ellen Pao, rage and indignation seem to be two of the default emotions online, and negativity seems to be a fact of…
Bridging The Gap Between Content Marketing And Web Design
A piece written by Business 2 Community’s Ashley Taylor Anderson recently piqued my interest. It concerns a divide that all-too-often happens in the world of web marketing. I’m speaking, of course, about the antagonism that frequently rises between web designers and content creators. I’ve spent my fair share of time working with web designers. For…
Fox's On Demand Advertising Is A Definite Step In The Right Direction
Starting this week, Fox rolled out a new digital advertising model for its Internet platforms. Previously, fans watching the network’s shows online were treated to an ad structure more or less identical to what they’d find on TV – ten minutes of ads total, stretched out across the entire runtime. Now, however, they’re trying something…
What Marketers Can Learn From Bethesda's Fallout 4 Ad Campaign
Game developer Bethesda hit fans hard in June. Towards the beginning of the month – and only a few weeks before the global Electronic Entertainment Expo; the largest conference in gaming – it slammed down one of the most exciting announcements it’s made in a while: a new installment in the immensely popular Fallout series….
What's Google Shooting For With Its Alphabet Reboot?
A couple weeks back, Google made a pretty stunning announcement to the world: it’s being rebranded. The company that essentially invented the world of search engine marketing; the company that owns Android and YouTube and scores of other highly-successful ventures is undergoing a reorganization and renaming the broader company (not the search engine and some…
How Often Should You Redesign Your Company Website?
I’ll be frank here. I’m a writer, not a graphic designer or web designer. I just sort of hammer words down onto a page, and hope they look pretty when they finally get published. Even so, the other day I had a thought. See, the Internet is all about making a great first impression -…
Online Brand Reputation: Five Lessons From Celebrity Fails
Today, we’re going to try something a little different. We’re going to take a look at a few celebrities, and how they’ve engaged with the digital world around them. I’m going somewhere with this, trust me. See, here’s the thing about superstars. They didn’t get to where they are solely by accident. On some level,…
Google Hires SEO Specialists. And It's Long Overdue.
And now, for some of the most bizarre news you’ll likely hear today – Google is looking to hire an SEO manager. No, they aren’t looking to bring someone on board to help them improve their algorithms or further optimize their search engine. They’re legitimately looking for help improving the SEO of their product pages.
Why Are Listicles Effective? 5 Reasons That Might Surprise You!
If you look at the most popular articles online at any given moment, there’s a very good chance that they’re of two kinds: news and lists. For some reason, we’re completely obsessed with compartmentalizing our information, splitting it into easily-digestible, numbered lists. Today, I’d like to examine why. What exactly is it about the list…
Short-Form Content: A Fine Art
I’ve said it before, and I’ll say it again – we’re living in a culture of distraction. The attention span of the modern user is shorter than ever before, clocking in at an average of 8.25 seconds as of 2015. Comprehensive marketing pitches and exhaustive articles are rapidly becoming a thing of the past; it’s…