Google Rolling Out Panda 4.0

If you’ve got your ear to the ground regarding all things “Google”, you’ll know that the search engine giant started rolling out Panda 4.0 a little while ago. To re-cap for those of you who aren’t fully aware, Google often updates their algorithms to include various enhancement that they’ve been working on. The most prominent…

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How To Implement Schema Markup

Marking up your content with Schema.org is one of those web practices that you should be doing for the well-being of your site. It’s all fair and well telling people that by using Schema.org to mark up your content, it will elevate their rankings and offer them improved visibility on Google. But how exactly do…

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Winning With Schema Markup

You might not know this, but Schema.org was launched as a collaborative effort between Google, Yahoo and Microsoft, with Yandex now adopting the language too. It’s purpose? To create a standard set of formatting options for webmasters, allowing them to categorize web information effectively for search. Search Engine Journal delved into approximately half a million…

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Google To Potentially Rank Secure Sites Higher

If Matt Cutts could have his way, it would be so: apparently the Head of Spam at Google is vying for secure sites (https sites) to receive better rankings than their counterparts (http sites). The reports could be viewed as speculation, but they are based on supposed private conversations that have (maybe) been taking place…

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Interesting Link Building Strategies for the 21st Century Marketer

For many people, link building is as close to a clinical and scientific process as you can get with online marketing, but when placed in the right hands it can become an art. There are a number of exceptionally brilliant minds out there who have taken the art of link building to another level, Jon…

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Why Responsive Design Is Good For Your Business

What we know about the world of technology is that more people are moving to smartphones and tablets to conduct everyday business and Internet related tasks. This isn’t going to change and the mass of users is only going to increase in volume. A lot of businesses have adapted to the change by making their…

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5 Examples Of Evergreen Content That Attract Traffic and Links

We’re back to the content discussion and how to make the most of it to get users and traffic into your site. It’s all a matter of having something to offer, a little piece of information that people need or that fascinating piece that is always a point of reference. However you look at it,…

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10 Ways To Enhance Your Rankings Without Using Content

Rand Fishkin’s recent Whiteboard Friday (WBF) saw him highlight six ways to rank for SEO without using content. Our own writer, Carter Bowles, used this article as the basis for his latest blog post, The Cult of Content, where he gave us an interesting perspective on how Rand was actually just offering ways to promote…

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Making Scrolling Websites Work For SEO

Scrolling websites appear to be the little black dress of the Internet at the moment; you simply have to have one. But there’s been a lot of talk about how scrolling websites can negatively affect your SEO, specifically if they’re built without taking into account what a user will see if they don’t have JavaScript…

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Passive Link Building Strategies

Link building has become a bit of a swear word in the inbound marketing world. It’s running around in the same realm as “keywords” and has been dubbed “outreach”, “building links” and “content marketing”. But essentially, they’re all the same thing. We want to get people to link to our content and the process that…

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