Are There Two SEO Industries? (Talk vs. Do)

I have a confession. When I began doing SEO 15 years ago, I noticed an “us and them” dynamic. It divides the “talkers” and “doers”. It’s taken me a long time to even begin to understand the other side. But I’m certain of this: there are two different bubbles. Let me clarify. I don’t mean…

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Fix Full Names in First Name Field in Marketo

We’ve all gotten that marketing email where the subject line begins: Hi Corey Northcutt, … And we all have the same reaction. Any hope of appearing genuine was instantly lost. Sure, it’s probably on me. I probably put my full name in an ambiguous field marked “name”. But that’s not how I’ll see it now….

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A Digital Marketing Flywheel

Every great digital marketing effort combines three things. It doesn’t matter if the brand is B2B or B2C.  E-Commerce or brick & mortar.  They are: Foundation Funnel Flywheel Everything our agency does revolves around this, and today, we’re talking flywheels.  How we build them.  And how you can build one for your business too (with…

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customer journey

A Digital Marketing Funnel

Every great digital marketing effort combines three things. It doesn’t matter if the brand is B2B or B2C.  E-Commerce or brick & mortar.  They are: Foundation Funnel Flywheel Everything our agency does revolves around this, and today, we’re talking funnels.  How we build them.  And how you can build one for your business too (with…

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A Digital Marketing Foundation

Every great digital marketing system combines three things. It doesn’t matter if the brand is B2B or B2C.  E-Commerce or brick & mortar.  They are: Foundation Funnel Flywheel Everything our agency does revolves around this, and today, we’re talking foundations.  How we build them.  And how you can build one for your business too (with…

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Myth-Busting: Redirects Cause PageRank Decay

One of my earliest SEO wins involves a tale of two sites. Site #1 dominated the rankings. It ranked #1 for “linux hosting” and dozens of other nationally competitive results for years. It ranked for tens of thousands of nice variations, too. Site #2. That was a mystery. About as old. Also commerical. More authority…

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mountain top

Success is Not a Commodity

Everybody wants to be “successful”. Whatever that means to you. As the owner of a marketing agency, people knock at my door demanding that I sell them some hot, guaranteed success probably a little more often than it happens to you. So allow me to use this experience to dispense what I’ve learned about success-…

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SEO checklist

How To Do Technical SEO: The Ultimate, Step-By-Step Process

In September, we released our fact-checking resource of 260+ Google ranking factors. They range from outright myths to facts that were directly confirmed and verified by testing. It did really well. This sparked a common question, which was this: How do I actually use this? Despite hundreds of millions of blog posts, this question usually…

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growing plants

Get More Blog Traffic Using Epic Content: A Case Study

In July, I shared an update an update that foreshadowed a pivot around here. One where we would focus more on web traffic. I also shared our own traffic graph spanning the course of four years. Here it is again: It goes up, which I’d expect from well-executed content marketing. When you publish and promote…

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ranking architect

The Trouble with Ranking Factor Lists

Alphabet, Inc. chairman Eric Schmidt told us Google ranks sites based on 200 factors. But then he told us that those signals were super secret. Bing, in kind, said that they rank by 1,000 factors. And Google responded saying that they meant 10,000. All the while, SEO professionals have been dreaming up their own lists…

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