Corey Northcutt's Articles

Data Center Vocabulary

There are millions of copywriters and digital marketers on the web, but so few genuinely speak “data center”. This is actually how northcutt.com came to exist in the first place. After I sold all stake in my managed hosting company in 2010, brands came out of the woodwork asking for help with content and messaging….

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Are There Two SEO Industries? (Talk vs. Do)

I have a confession to make: when I began doing SEO (now 15+ years ago), I noticed an “us and them” dynamic in the industry dividing the “talkers” and “doers”. It’s taken me a long time to even begin to understand the other side, but I’m certain of one thing: there are two entirely different…

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Fix Full Names in First Name Field in Marketo

We’ve all gotten that marketing email where the subject line begins: Hi Corey Northcutt, … And we all have the same reaction. Any hope of appearing genuine was instantly lost. Sure, it’s probably on me. I probably put my full name in an ambiguous field marked “name”. But that’s not how I’ll see it now….

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A Digital Marketing Flywheel

Every great digital marketing effort combines three things. It doesn’t matter if the brand is B2B or B2C.  E-Commerce or brick & mortar.  They are: Foundation Funnel Flywheel Everything our agency does revolves around this, and today, we’re talking flywheels.  How we build them.  And how you can build one for your business too (with…

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customer journey

A Digital Marketing Funnel

Every great digital marketing effort combines three things. It doesn’t matter if the brand is B2B or B2C.  E-Commerce or brick & mortar.  They are: Foundation Funnel Flywheel Everything our agency does revolves around this, and today, we’re talking funnels.  How we build them.  And how you can build one for your business too (with…

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A Digital Marketing Foundation

Every great digital marketing effort combines three things. It doesn’t matter if the brand is B2B or B2C.  E-Commerce or brick & mortar.  They are: Foundation Funnel Flywheel Everything our agency does revolves around this, and today, we’re talking foundations.  How we build them.  And how you can build one for your business too (with…

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Myth-Busting: Redirects Cause PageRank Decay

One of my earliest SEO wins involves a tale of two sites. Site #1 dominated the rankings; ranking #1 for “linux hosting” for years. Hundreds of other high-value, internationally competitive, expensive-as-hell-in-AdWords phrases too. Just killed it, reaching Alexa <40k from 80%+ organic search. Site #2, though. That was a mystery. About as old. Also commerical….

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mountain top

Success is Not a Commodity

Everybody wants to be “successful”. Whatever that means to you. As the owner of a marketing agency, people knock at my door demanding that I sell them some hot, guaranteed success probably a little more often than it happens to you. So allow me to use this experience to dispense what I’ve learned about success-…

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SEO checklist

Introducing the 1,200-step Inbound Marketing Audit

In September, we released our fact-checking resource of 260+ Google ranking factors, ranging from outright myths to facts that were directly confirmed and verified by testing. It did really well. But the biggest complaint, which is actually the same complaint that I see towards basically every piece of content on SEO, content marketing, and so-forth,…

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growing plants

How We Multiplied Traffic by 5X in a Month using One Piece of Content

In July, I shared an update an update that foreshadowed a pivot around here. One where we would focus more on web traffic. I also shared our own traffic graph spanning the course of four years. Here it is again: It goes up, which I’d expect from well-executed content marketing. When you publish and promote…

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