long road

How Many Words Per Page For SEO, Again? You're Probably Wrong

A client once said that our landing page copy was too short to possibly rank. They read a blog post. To thousands of SEOs, this post is law. It also happens to be dead wrong. Long-form content. 10X content. Skyscraper content. It goes by many names. This post by serpIQ went viral and it changed…

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channel partner switches

Channel Partner Marketing For Telecom & Data Center Brands

Is your job to generate leads for a telecom or data center brand? If so, I bet you’re already familiar with value-added resellers (VARs) and channel partners. But what happens once you have them? Do they occupy the 900th row in a spreadsheet (or PRM) to be forgotten? Too often, that’s the case. These are…

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dead tree

Web Hosting Is Dead: Why You Can't Find Hosting Customers Anymore

Hosting is big. Really big. Even today, you could say that it’s as big as the internet. So why are so many still struggling to find web hosting clients? This world is all new since I built a hosting provider called Ubiquity.  I’ve helped dozens of other hosting founders be successful since then.  I’ve also…

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dumpster

Why is Shopify's SEO Bad?

Do you love Shopify? There’s a lot to love about it. It’s simple. It’s sleek. It integrates with all kinds of apps at the click of a button. It’s also limiting. Most of all for SEO. We recommend Shopify as an e-commerce starter platform. Or, for a short-term e-commerce play that will never have time…

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How to Handle SEO For Out-Of-Stock E-Commerce Products

Do you run a successful e-commerce store? Are you not blessed with an infallible supply chain? Then you’ve probably come up against this. Products go out of stock. You don’t want them to. But they do. Most handle it all wrong. Especially if you’re leaving it to your platform’s default settings. There’s cash on the…

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ocean

The DigitalOcean Knowledgebase Marketing Strategy

Since 2010, it seems that every managed service provider has been a little jealous of DigitalOcean. I’ve had hundreds of these conversations. And how could you not be? They did everything right. They carved out a niche in early-stage Silicon Valley startups. Their product solved huge pain points on a new level. They demonstrated a…

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globe

Should you get a country-specific domain name for SEO?

Considering a country-code domain for your business? This is one of the most common questions that we hear and the answer is always the same: It depends. But first, let me back up and explain what I’m talking about. What is a Country-Code Domain? What a question.. get ready for acronym overload. A top-level domain…

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alarm

Red Flags When Hiring An In-House SEO

Hiring an in-house SEO specialist is often difficult.  Especially if you aren’t familiar (and staying current) with SEO yourself. An in-house SEO will always benefit from support.  Maintaining an SEO system is a full-time job.  Hard problems require a crew to bounce ideas off.  And, SEO is interwoven with other disciplines that deserve specialists too….

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Data Center Vocabulary

There are millions of copywriters and digital marketers on the web, but so few genuinely speak “data center”. This is actually how northcutt.com came to exist in the first place. After I sold all stake in my managed hosting company in 2010, brands came out of the woodwork asking for help with content and messaging….

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Are There Two SEO Industries? (Talk vs. Do)

I have a confession to make. When I began doing SEO (now 15+ years ago), I noticed an “us and them” dynamic in the industry dividing the “talkers” and “doers”. It’s taken me a long time to even begin to understand the other side. But I’m certain of one thing: there are (at least) two…

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