Carter Bowles's Articles

Marketo vs. Pardot

Marketo and Pardot are two big names in marketing automation, and both tend to skew slightly toward the B2B and enterprise markets. Pardot is built by Salesforce, and Marketo was built on the Salesforce platform and is also considered to be one of the best platforms for integration with Salesforce. On the surface, the two…

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Marketo vs HubSpot

Two major powerhouses in the marketing automation industry, Marketo and HubSpot have a lot in common but serve slightly different audiences. Before diving into the feature set, the primary difference to understand is the target audience. Marketo has a deeper focus on lead nurturing and, as a result, has traditionally been more closely associated with…

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Should I Use Marketo?

Marketo is a very good solution for the problem it sets out to solve, so the question is really more about how good a fit that solution is for your needs. So, who uses Marketo? Marketo is specifically most useful and cost-effective for mid-sized businesses and enterprise level businesses. Additionally, while both Marketo and HubSpot…

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Implement Video Schema To Skyrocket Your Video SEO

Videos are a powerful way to engage your audience, but they won’t do you a lot of good if people can’t find them. Let’s talk about how to make sure they get fully indexed and discoverable in the search engines. 1. Find All Videos On Your Site If you have the full version of Screaming…

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Outbound Link SEO: Finding The Right Formula

If you’ve studied Google’s PageRank algorithm, you know that authority passed on to later pages is divided by the number of links on this page. Interpreting this naively, it seems like a bad idea to ever link to another site. Shouldn’t it mean that every link to an external site reduces the PageRank passed on…

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Learn Marketo: A Definitive Guide

Marketo is one of the most powerful marketing automation platforms in the industry, as well as being one of the most robustly and comprehensively integrated. As a natural consequence, it’s also not necessarily the easiest thing in the world to use. This isn’t really a mark against it. Marketo has a pretty intuitive interface for…

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Meta Description SEO: Fix Duplicates, Missing, Too-Long Tags, And Beyond.

While your meta tags don’t directly influence your position in the search results, the meta description is the first thing a searcher sees when they notice your listing in the search results other than your page title. It serves as an important call to action that helps verify the relevancy of your page to their…

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Title Tag SEO: More Than You Ever Wanted To Know

Title tags are one of the most important pieces of content on your page. Without a title tag, a page in search results will either have no title to draw users in, or it will feature an algorithmically produced title created by the search engine, which is likely to be irrelevant and perhaps unnatural looking….

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How To Integrate Marketo With Anything

Marketo is an absolute beast of a product that allows you to collect user data from contact forms and landing pages, connect that information to previous interactions that they’ve taken on your site before filling out the forms, and launch personalized campaigns. Further strengthening the product, Marketo integrates with various other pieces of software, including…

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doorway

Doorway Page SEO: Balance Your "Fishing Net" With User Experience

Doorway pages, also known as gateway pages, are pages set up to capture search engine traffic, but do not add value for users. An example of this is to create a landing page for every city in the country, without any differentiating information on the page other than the name of the city somewhere on…

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