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BigCommerce Platform and SEO Review

As an SEO and digital marketing agency, we interact with ecommerce platforms daily. How do we feel about BigCommerce as a solution for our ecommerce clients? For the most part, it is actually the platform we would recommend most, since it strikes a good balance between being a closed-source easy to use cloud solution on…

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Configuring Basic SEO For Magento 2

As we’ve discussed, Magento as a platform has issues with SEO. It’s not that Magento can’t be configured to meet your SEO needs, since the platform is wide open and ripe for development. The issue is that SEO implementations in Magento can be time and resource expensive. Even so, there are several out-of-the-box basic SEO…

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How To Write An SEO Friendly Blog Post

What makes a blog post SEO friendly? What steps does it take for you to make sure your content is well optimized for search engines so that you can start pulling in traffic from Google? In this post, we’ll talk about the context that should inform how you think about making your blog posts SEO…

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Is Magento Good For SEO? Magento's SEO Issues 1

Is Magento Good For SEO? Magento's SEO Issues

As an ecommerce platform, you would be hard-pressed to find somebody who said Magento wasn’t a powerful platform. As an open-source option, it’s a wide open platform with a lot to offer in terms of customization, community support, and third party plugins and extensions. So why aren’t we the biggest fans of Magento as an…

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Technical SEO for Shopify: A Guide For 2019

Like we mentioned in a previous post, Shopify’s SEO capabilities are….limited. A skilled SEO professional can make the platform work, but you will always be at a disadvantage when stacked up against somebody who does everything else equally but on a less limited platform. Still, Shopify is a very convenient ecommerce platform for startups who…

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Marketo vs Adobe Campaign 2

Marketo vs Adobe Campaign

Marketo is a big name in marketing automation, and Adobe is a big name period. How does Adobe Campaign, the marketing automation piece of Adobe Marketing Cloud, stack up? Not very well, actually. Marketo has a far stronger feature sets in every category: email marketing, lead management, reporting, and CRM integration.

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Marketo vs Responsys (Oracle) 3

Marketo vs Responsys (Oracle)

Comparing Marketo and Oracle’s Responsys as competing marketing automation platforms, it’s not clear to us why anybody would choose Responsys over Marketo. Unlike Oracle’s other marketing automation platform, Eloqua, which is comparable in features and power to Marketo, Responsys fails in most categories.

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Marketo vs Eloqua (Oracle) 4

Marketo vs Eloqua (Oracle)

Marketo and Eloqua are two marketing automation platforms that serve similar industries, leaning towards B2B and enterprise level businesses, but with price points and interfaces that are accessible to medium sized businesses. Integration with CRMs is key and will likely determine which is the better option for you. Marketo offers native integrations with Salesforce (considered…

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Marketo vs Salesforce Marketing Cloud (Formerly ExactTarget) 5

Marketo vs Salesforce Marketing Cloud (Formerly ExactTarget)

Marketo and the Salesforce Marketing Cloud are two marketing automation solutions with big names behind them. With a brand name like Salesforce, you would expect the two to be close competitors on features aimed at the enterprise market. Surprisingly, this is not the case. Marketo was built for the Salesforce CRM platform and, shockingly, offers…

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Marketo vs. ClickDimensions 6

Marketo vs. ClickDimensions

Marketo and ClickDimensions are both marketing automation tools that help companies handle dealing with things like lead management and email marketing. Marketo targets the mid to enterprise level businesses, while ClickDimensions is aimed at the large end of small businesses and medium sized businesses, primarily. The first thing you should know if you are comparing…

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