Cara Bowles's Articles

Structured data (schema) is used by Google and other search engines to better understand the content on your site by labeling it with tags. This information can be used to modify your snippets in the search results so that they include images, prices, and other rich results that stand out and draw attention. These recommendations…

Search engines use meta descriptions to create snippets for users to read about the page before they visit it. While Google and other search engines typically generate automatic snippets if there is no meta description, you can use the meta description to have more control over what users see and entice them to click. Let’s…

Header tags are used to give a page or a section of a page a heading. They are used for headlines and subtitles. They shouldn’t be confused for title tags, which are for browser tabs and search results. Headers are displayed in the content of the page itself. Follow these best practices to get the…

Everyone in the SEO industry knows links are an incredibly important ranking signal, but internal links are often neglected. In this post, let’s talk about best practices for internal links. What Is An Internal Link? Hyperlinks are clickable text pointing to a specific URL with html markup that tells browsers to navigate the user to…

Images play an important part in the modern online user experience, and most users expect most online experiences to be at least somewhat visual. Most marketers understand this well, but when it comes to search engine optimization, a lot can get neglected. Google rarely has any ability to interpret an image on its own, and…

URLs are at the very core of the world wide web, yet many webmasters and even some SEOs neglect them. While webpages can still perform well in search engines if the URLs aren’t optimized, optimized URLs help users and search engines understand your site better and can give you a boost over competitors. Let’s talk…

Updated August 25, 2020. When this post was first published in August of 2014, I couldn’t find any evidence of outright lies from Google, at least not within the context of search engine optimization (SEO), but I concluded that there were several cases where Google had still been deceitful. A lot has changed since then,…

A Comprehensive List Of Google Search Operators In this post we will cover all of the Google Search Operators and how to use them. What Are Advanced Google Search Operators? The Google search operators are special search commands, sometimes called advanced operators, that allow you to set specific restrictions or get specific types of results…

Any good SEO understands that SEO is a process, and the key to mastering SEO is mastering that process. When SEO tools are applied without a process and the skill to wield it, results are limited. At the same time, the abilities of an SEO can be severely hampered or enhanced by the tools they…

What Does A SaaS Marketing Team Do? There are three primary things a marketing team for a SaaS company does: Identify Demand Generate Demand Capture Demand Most marketing efforts will be devoted toward one or more of these goals, and it’s important that the right metrics are being used for each effort. For example, efforts…