Cara Bowles's Articles

Just getting started with Magento? This comprehensive guide will walk you through the full install process for both the Composer and compressed archive methods of installation, from system requirements to install verification. Once you’re done, take a look at our other posts on configuring and working with Magento, as well as maximizing your SEO potential….

While Magento is a wide open platform with capabilities for running both the front and back end of your store, it was primarily built with ecommerce functionality in mind, and it was built before multichannel, multidevice commerce was a standard. Today, Magento alone isn’t necessarily enough to meet the needs of a modern ecommerce store,…

Your Shopify theme can dramatically impact how visitors see your brand and how they interact with it. Changes you make to your theme can impact conversion rates and SEO, so it’s important to know how to work with themes in Shopify. In this post, we discuss how to change, add, publish, and edit themes in…

SEO and digital marketing success is heavily dependent on knowing how your marketing impacts are affecting your performance. In this post, we talk about Shopify’s built in analytics and metrics, as well as how to add Google Analytics to the platform. Shopify Analytics One of the great things about Shopify is the fact that it…

In order to make changes to your Magento theme and complete other development tasks necessary to achieve your SEO goals, you will need to know your way around the Magento folder structure. To optimize your site for search engines, you will also need to properly optimize the URLs on the frontend of your site. In…

Your site’s internal link structure is an important part of what makes the on site SEO tick, since it helps clarify in what contexts a page is relevant based on what types of pages it gets linked to from). Link structure also helps determine which pages have the most ranking power, since pages with more…

Content and meta tags make up the core of your on site SEO strategy. While links send authority and help determine the relevance of pages, on site content and meta data is the primary source of semantic information that search engines use to understand what your pages are about. In this post we will review…

Magento can be an overwhelmingly complex platform to work with. Its open nature makes it powerful to work with, but the need for developer level experience to accomplish some basic tasks makes working with it a handful. Extensions (sometimes called apps or plugins) for Magento allow you to take advantage of other developers’ hard work…

You can use Shopify pages to set up About pages, Contact pages, landing pages, and other types of pages that aren’t Collections or Products. While Products and Collections of them make up the core of an ecommerce site’s business model, pages can be used to serve other important purposes such as building trust with users, capturing lead contact information,…

Internals links and site structure make up key components of how search engines understand your site. Getting them right is a crucial part of out-competing similar sites in search results by better clarifying when your pages make good answers to searcher’s queries. Let’s talk about how to approach that in Shopify. How To Edit A…