Cara Bowles's Articles

When we recently compared BigCommerce to Shopify, we focused on the SEO capabilities because they are a major obstacle for Shopify and SEO is neglected enough as it is. Magento, on the other hand, doesn’t suffer from any of the strict SEO limitations that Shopify does. Magento is a wide open, highly configurable platform. In…

Even though 51% of the traffic on the web is driven by search engines, only 44% of businesses are investing in SEO. Paradoxically, 81% of businesses invest in social media even though it is only responsible for 5% of web traffic. When choosing an ecommerce platform, it’s important to consider search engines. Unfortunately, not all…

For your BigCommerce site to do well in search results, you need a strong keyword strategy, as well as the knowledge needed to place keywords correctly using the BigCommerce interface. Let’s talk about how to run an ecommerce keyword strategy for a BigCommerce site. Keyword Strategy for Products The Importance of Long Tail The most…

Schema markup provides your site with a variety of rich snippets that can make your ecommerce store stand out more in search results. It also gives search engines information that can help your pages perform better in search results and inform the Google Knowledge Graph. Fortunately, most BigCommerce themes come with schema markup included, which…

BigCommerce offers a wide range of useful plugins to help you make the most of the platform for your store. A handful of the plugins are built specifically for SEO use. In this post, we will review how to use the BigCommerce apps marketplace and install plugins, and review the plugins built for SEO use….

Just getting started with Magento? This comprehensive guide will walk you through the full install process for both the Composer and compressed archive methods of installation, from system requirements to install verification. Once you’re done, take a look at our other posts on configuring and working with Magento, as well as maximizing your SEO potential….

While Magento is a wide open platform with capabilities for running both the front and back end of your store, it was primarily built with ecommerce functionality in mind, and it was built before multichannel, multidevice commerce was a standard. Today, Magento alone isn’t necessarily enough to meet the needs of a modern ecommerce store,…

Your Shopify theme can dramatically impact how visitors see your brand and how they interact with it. Changes you make to your theme can impact conversion rates and SEO, so it’s important to know how to work with themes in Shopify. In this post, we discuss how to change, add, publish, and edit themes in…

SEO and digital marketing success is heavily dependent on knowing how your marketing impacts are affecting your performance. In this post, we talk about Shopify’s built in analytics and metrics, as well as how to add Google Analytics to the platform. Shopify Analytics One of the great things about Shopify is the fact that it…

In order to make changes to your Magento theme and complete other development tasks necessary to achieve your SEO goals, you will need to know your way around the Magento folder structure. To optimize your site for search engines, you will also need to properly optimize the URLs on the frontend of your site. In…