Cara Bowles's Articles

Content and meta tags make up the core of your on site SEO strategy. While links send authority and help determine the relevance of pages, on site content and meta data is the primary source of semantic information that search engines use to understand what your pages are about. In this post we will review…

Magento can be an overwhelmingly complex platform to work with. Its open nature makes it powerful to work with, but the need for developer level experience to accomplish some basic tasks makes working with it a handful. Extensions (sometimes called apps or plugins) for Magento allow you to take advantage of other developers’ hard work…

You can use Shopify pages to set up About pages, Contact pages, landing pages, and other types of pages that aren’t Collections or Products. While Products and Collections of them make up the core of an e-commerce site’s business model, pages can be used to serve other important purposes such as building trust with users, capturing lead contact information,…

Internals links and site structure make up key components of how search engines understand your site. Getting them right is a crucial part of out-competing similar sites in search results by better clarifying when your pages make good answers to searcher’s queries. Let’s talk about how to approach that in Shopify. How To Edit A…

In our last post, we covered how to work with Collections in Shopify, and how to do so with SEO in mind. We now turn our attention to the core element of any e-commerce site: the product. We will discuss how to create and edit products in Shopify, addressing SEO concerns as we go. Let’s…

Shopify is one of the most popular e-commerce platforms out there, so despite the fact that Shopify’s SEO isn’t the greatest, knowing how to work with the platform from an SEO perspective is vital as an agency or a brand that can’t currently switch platforms. We recently discussed some important aspects of technical SEO for…

Product pages are the meat and potatoes of an e-commerce store. They are the primary reason users visit your site and the primary reason your site exists. Strong SEO on your product pages means that users looking for products like yours will be more likely to discover them in search results and make a purchase…

As we covered in a previous post, BigCommerce is our recommended platform of choice for e-commerce sites due to its mix of usability and flexibility. In this post, we’ll walk you through some important SEO settings on the platform and how to change them, including some recommendations on implementation. Bear in mind that every brand…

As an SEO and digital marketing agency, we interact with e-commerce platforms daily. How do we feel about BigCommerce as a solution for our e-commerce clients? For the most part, it is actually the platform we would recommend most, since it strikes a good balance between being a closed-source easy to use cloud solution on…

As we’ve discussed, Magento as a platform has issues with SEO. It’s not that Magento can’t be configured to meet your SEO needs, since the platform is wide open and ripe for development. The issue is that SEO implementations in Magento can be time and resource expensive. Even so, there are several out-of-the-box basic SEO…