Cara Bowles's Articles

As we’ve discussed, Magento as a platform has issues with SEO. It’s not that Magento can’t be configured to meet your SEO needs, since the platform is wide open and ripe for development. The issue is that SEO implementations in Magento can be time and resource expensive. Even so, there are several out-of-the-box basic SEO…

What makes a blog post SEO friendly? What steps does it take for you to make sure your content is well optimized for search engines so that you can start pulling in traffic from Google? In this post, we’ll talk about the context that should inform how you think about making your blog posts SEO…

As an e-commerce platform, you would be hard-pressed to find somebody who said Magento wasn’t a powerful platform. As an open-source option, it’s a wide open platform with a lot to offer in terms of customization, community support, and third party plugins and extensions. So why aren’t we the biggest fans of Magento as an…

Like we mentioned in a previous post, Shopify’s SEO capabilities are….limited. A skilled SEO professional can make the platform work, but you will always be at a disadvantage when stacked up against somebody who does everything else equally but on a less limited platform. Still, Shopify is a very convenient e-commerce platform for startups who…

Marketo is a big name in marketing automation, and Adobe is a big name period. How does Adobe Campaign, the marketing automation piece of Adobe Marketing Cloud, stack up? Not very well, actually. Marketo has a far stronger feature sets in every category: email marketing, lead management, reporting, and CRM integration.

Comparing Marketo and Oracle’s Responsys as competing marketing automation platforms, it’s not clear to us why anybody would choose Responsys over Marketo. Unlike Oracle’s other marketing automation platform, Eloqua, which is comparable in features and power to Marketo, Responsys fails in most categories.

Marketo and Eloqua are two marketing automation platforms that serve similar industries, leaning towards B2B and enterprise level businesses, but with price points and interfaces that are accessible to medium sized businesses. Integration with CRMs is key and will likely determine which is the better option for you. Marketo offers native integrations with Salesforce (considered…

Marketo and the Salesforce Marketing Cloud are two marketing automation solutions with big names behind them. With a brand name like Salesforce, you would expect the two to be close competitors on features aimed at the enterprise market. Surprisingly, this is not the case. Marketo was built for the Salesforce CRM platform and, shockingly, offers…

Marketo and ClickDimensions are both marketing automation tools that help companies handle dealing with things like lead management and email marketing. Marketo targets the mid to enterprise level businesses, while ClickDimensions is aimed at the large end of small businesses and medium sized businesses, primarily. The first thing you should know if you are comparing…

Infusionsoft and Marketo are two heavy hitters in the marketing automation industry, with nearly identical market penetration. Marketo is used more heavily by the largest companies, while Infusionsoft is more popular with relatively small companies. This is more or less by design. Marketo is built with mid and enterprise level businesses in mind, while Infusionsoft…