Ben Ustick's Articles

March 2016 Inbound Marketing Roundup

Since our last roundup, Twitter and Instagram have made, or started to make, the transition to an algorithmic timeline along with Facebook. Who’s next, Snapchat? In the world of online advertising, ad blockers continue to be at the crux of one of the great debates of our time. For the rest of the news from…

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February 2016 Inbound Marketing Roundup

Here’s our first roundup of 2016 specific content. So far this year, the fate of Twitter has been a topic of serious discussion in the social media world, content marketing looks poised for even more growth, and SEO is set to change yet again. Big surprise :) In the articles below, we’ll help get you ready for…

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2015’s Best Inbound Marketing Content

To end 2015, we put together a roundup that included some of our favorite SEO, Content Marketing, Social Media, Conversions, Backlinks, E-Mail, and Online Advertising articles from the last twelve months. Check out 2015’s most epic content from around the industry as well a couple of standouts from our own blog. If you’d like to skip directly…

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December’s Best Inbound Marketing Content

So this month, you’ll notice some changes in the roundup. Traditionally, we have kept it simple and categorized posts in SEO, Content Marketing, and Social Media sections. After a few years of doing this, we’ve found that those categories are a bit limiting to the knowledge we’re trying to share with our readers. With that…

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October’s Best SEO, Social Media, and Content Marketing

This iteration of the roundup is a bit late, so we’ll be including the best of October as well as a few articles from the first half of November. Since our last roundup, Google announced the existence of RankBrain, mobile searches outnumbered desktop searches at Google for the first time, and there was a Super…

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September’s Best SEO, Content Marketing, and Social Media Content

This month we’re making a change in the roundup. From here on out, we will be ending each monthly collection of articles with some sort of Simpsons tribute video. After all this time, they’ve earned permanent “Best of” status. Getting to the SEO, content marketing, and social media worlds, there was a lot of epic…

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August’s Best SEO, Content Marketing, and Social Media

Since our last roundup, Northcutt.com had the most successful post in the history of our site. So that was cool. Our Google Ranking Factors list, which we have included below, includes a number of filters to help you work your way through the noise and separate SEO fact from fiction. Check it out when you get…

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How a Small Hot Dog Shop (Almost) Started the Hot Dog Emoji

UPDATE: Hot dog emoji will be part of iOS 9.1. Read more information on the monumental decision here. Thanks to everyone who made this happen! A good idea is often the lucky result of a chain of random events and just the right amount of motivation to see it through. And maybe, just maybe, a couple of beers…

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July’s Best Content Marketing, SEO, and Social Media

Sorry all you dot-experts out there. In July, Google addressed the confusion around the new gLTDs and ruled they hold no more rankings sway than any other domain extensions. You’ll actually have to earn your expert status the old-fashioned way if you want the rankings that come along with it. Also big news from July…

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Social Media Lessons from The Wire

The Wire  is unarguably the greatest television show ever produced. It has been described as Dickensian by many and I agree. It is the most nuanced, complete, uncompromising, and honest portrayal of an American city that has ever invaded our televisions. David Simon addresses the urban experience in Baltimore with a deft wit and poignant observation reminiscent of Dickens’…

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