Social Media For Web Hosting Providers 1

Social Media For Web Hosting Providers

While there are general principles of success that can be applied across every industry, different industries will inherently have different challenges. This seems obvious. Yet, many businesses on social media seem to employ a cookie-cutter approach to their use of Twitter. And Facebook. And LinkedIn. And, well, you get it. Customers and industry peers won’t…

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Twitter Chat Calendar: Get Influence And Followers Using This Free Template 2

Twitter Chat Calendar: Get Influence And Followers Using This Free Template

To borrow an old political saying, as Twitter goes, so goes the Twitter chat. A few years ago,  when Twitter was still growing daily users at a healthy rate, Twitter chats were as hot as Hansel. Every organization wanted to run one, and every Tweeter wanted to be in one. They were a sign of…

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How a Small Hot Dog Shop (Almost) Started the Hot Dog Emoji 3

How a Small Hot Dog Shop (Almost) Started the Hot Dog Emoji

UPDATE: Hot dog emoji will be part of iOS 9.1. Read more information on the monumental decision here. Thanks to everyone who made this happen! A good idea is often the lucky result of a chain of random events and just the right amount of motivation to see it through. And maybe, just maybe, a couple of beers…

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Social Media Lessons from The Wire 4

Social Media Lessons from The Wire

The Wire  is unarguably the greatest television show ever produced. It has been described as Dickensian by many and I agree. It is the most nuanced, complete, uncompromising, and honest portrayal of an American city that has ever invaded our televisions. David Simon addresses the urban experience in Baltimore with a deft wit and poignant observation reminiscent of Dickens’…

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What Is Twitter, Really? 5

What Is Twitter, Really?

If Twitter was ever going to go under, users of the social network would almost certainly beat the company in breaking the news. This irony is representative of the struggles Twitter faces as it tries to define (or redefine) itself. The recent announcement that Twitter CEO Dick Costolo would be stepping down at the end of…

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To All Marketers: Give Up On Free Facebook, Not Facebook 6

To All Marketers: Give Up On Free Facebook, Not Facebook

Over the past year, businesses have only been able to watch in horror as their organic Facebook reach started to waste away. This development should come as no surprise, as the social giant made their intentions very clear in an announcement nearly a year ago. At that time they said, “We expect organic distribution of an individual…

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