ashleypoynter's Articles

International SEO is complex and time-consuming. Implementing best practices across the board is the surefire way to avoid embarrassing international SEO mistakes and to boost revenue by effectively marketing to a global audience. On the other hand, taking shortcuts can undercut your entire effort. We’ve outlined some common pitfalls and international SEO issues and mistakes…

While site structure, URLs, keywords and meta data often get center stage when it comes to international SEO, it’s important not to forget about user experience (UX) for your international audience. Great UX streamlines the path for your users to take action (click, download, subscribe, purchase, etc.). International UX will also reflect on your overall…

Translation is a critical consideration for international SEO. There are plenty of translation tools like Google Translate available online, however, these tools are not without their flaws. In short, avoid auto-translation tools where you can when it comes to international SEO. While these tools may cut it for brief translations, they fall short when it…

Deciding to take the leap into international SEO can be a tall order. While many of the mainstream SEO best practices apply, there are extra elements to be considered. International SEO involves geotargeting and optimizing your website to attract traffic from multiple countries and regions. First, you’ll need to decide whether your site will be…

If you are looking for an opportunity to expand your business’ web presence to an international audience, International SEO may be a good option. While it may seem like a foreign concept (pun intended), it’s actually easier than you think. That said, it doesn’t mean that everyone should be doing international SEO. That said, if…

International SEO is a way to optimize your website so that global search engines are able to quickly and seamlessly identify which countries and languages your business is targeting. Why is that important? The stats speak for themselves. Optimizing for Google in English is simply not enough: There are 192 Google search engines by country…

Effective content strategy is built upon many different tactics, each of which play a specific role as part of the whole. There are different types of media to consider as part of a holistic content strategy, and each has a different purpose. You can also slice these media types by even simpler terms: paid and…