How to Create and Market an Ebook: 6 Expert Tips

If you’re a content expert looking to branch out of traditional blog posts, an ebook is a great option for reaching out to your audience. Sure, the research and writing can take a significant amount of time, but the end result is well worth it. You’ll have a well organized, knowledgeable, and an audience-engaging piece…

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Influencer Marketing Gone Wrong: 8 Expert Opinions

Last year, the average person spent nearly 2 hours on social media per day. While the main goal might be to check in with friends or follow the news of the day, we’re also being bombarded with advertisements from people we follow. Platforms like Twitter and Instagram have become saturated with paid promotions. Influencer marketing…

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10 Expert Tips for Building Your Online Reputation

Brands are everywhere these days, from paid advertisements to social media campaigns to your already overflowing inbox. If you’re working to establish your company’s online presence, you could go ham on every social media platform, and attempt to gain as many links as possible on content sharing websites. But is that the way to establish…

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How to Find Your Company's Target Audience: 8 Expert Tips

When you spend hours upon hours coming up with a great product, it can be frustrating when it seems like there’s no one around who wants to buy it. But the truth is there are plenty of people around to buy it; you just need to figure out how to get your message out there…

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eCommerce Marketing Challenges (and How They're Solved) by 7 Experts

It’s Monday morning and you wake up to find not your scheduled pot of coffee, but a broken machine leaking all over your counter. It used to be you could go to a brick and mortar store, choose between maybe 2-3 items, and take it home right then and there. Things have changed a little…

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Why Do Infographics Work? 4 Experts Share Their Opinions

Sharing an article of information with your audience is great, but nothing will capture their attention like information like a beautifully designed infographic. You’re sharing the same facts, but a layout with graphics and images is proven to skyrocket rankings, sharing, and links. So what is it about infographics that make them such a gold…

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12 Expert Tips on Growing Your Business Using Influencer Marketing

As someone who is an at home marketer, I typically spend my days downing cups of tea while glued to my laptop. Because of this, I get one of those teeth whitening kits every few years. (How does this relate to marketing? I’m getting there…) I’ve used those “white strips” before and they’re decent, but…

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7 Expert SaaS Marketing Tips

Software-as-a-service is a relatively specific niche, so when you’re developing your marketing strategy, it’s important to be aware of the crowd you’re marketing to. ¬†Whether you go the popular way of offering “free trials” or stick to the “content is king” model, Saas marketing can still be tricky to figure out. We asked seven experts:…

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What to Prioritize When Doing a Competitive Analysis: 7 Expert Tips

If you’re looking to strengthen your company’s marketing strategy, one of the most important tactics is to check out your competition and take some pointers from them. Identifying their strengths and weaknesses will be helpful to take a look at when putting together your own business plan. Since there are tons of things to take…

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Expert Tips for Testing Landing Pages

What’s the first thing that captures your attention what you open up a website? There are so many different answers to that question and is oftentimes, it’s a matter of personal opinion. That makes it difficult from a marketing point of view when designing and testing a successful landing page. Here’s what some landing page…

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