August 2016’s Best Inbound Marketing Ideas

on under Inbound Ideas.

With Labor Day Weekend in the rear view mirror, it almost feels like it’s time to start planning for 2017 already. Don’t worry though, we’re not forcing you to read any best “… Tips for 2017” yet. And we do mean yet. Those articles are coming next roundup. In terms of this roundup, we got news from Google that “annoying” pop-ups and interstitials will be punished, Twitter announced new quality filters to combat harassment, and the Facebook News Feed turned 10! So without further ado, check out this month’s best SEO tips, content marketing advice, social media stories, and all the other info you’ll need to power your inbound marketing plan. Jump right into the roundup or feel free to click on a specific section to head directly to it. 

SEO

Content Marketing

Social Media

Conversions

Backlinks

E-Mail

If you enjoy what you see, follow us on Twitter, Google +, and Facebook the rest of the year. Enjoy!

SEO

The Two-Part SEO Ranking Model: Let’s Make SEO Simple

There sure is a lot of interest in SEO ranking factors: There have been major studies done on this, notably by both Moz and Searchmetrics. These are groundbreaking pieces of research, and if you’re serious about SEO, you need to understand what these studies say.

Social Media and SEO: When and How They Work Together

The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO?

Google Will Punish Sites that Use Annoying Pop-Up Ads

Google is about to deal a small blow to some of the most annoying ads on mobile: pop-ups and interstitials. It’s not a stretch to argue that readers don’t like these ads.

What Happens to SEO When You Stop Blogging?

I’ve been blogging for longer than ten years. Ten years! And I haven’t quit. That’s a long time. I’m not trying to toot my own horn here. I simply want to make a point.

Which Areas of SEO  Should Brands & Search Agencies Invest In?

In the last few weeks we’ve seen 2 major tooling companies announce a “re-focus” on the Search industry. Specifically, they’ve drawn a line and declared that the core business of tooling for SEO is their priority.

Content Marketing

10 Mistakes Content Marketers Make (And How To Avoid Them)

Anyone in the content marketing world knows how tough it can be to produce stellar, consistent content that does so well that it knocks it out of the park. From thinking about blog topics, writing the content, proofreading, editing and then finally publishing, content marketers do a whole lot more than just publishing content.

How to Create Content for Every Stage of the Buyer’s Journey

Have you ever seen something in the window of a shop that you just had to have — and then bought it immediately? In most cases, that’s not how purchases are made. (And thank goodness, otherwise many of us marketers would be out of a job.)

80 Ideas to Improve Your Content Marketing

What should you be doing with your content marketing right now? First, spend a few minutes to glance at (or even read) this list of 80 things to do with your content marketing.

A Video Marketing Guide On Creating Epic Content for Facebook, Snapchat, Twitter, and More

Video marketing has taken the social media world by storm. People watch more than 100 million hours of video on Facebook. YouTube brings in nearly 4,950,000,000 video views daily. Snapchat alone fuels more than 10 billion video views every single day!

5 Lessons Pokemon GO Can Teach You About Marketing In 2016

If you haven’t heard of Pokémon GO by now, you’ve probably been holed up inside for the last month. If you had gone outside, you’d likely have seen a sizable portion of people with their heads down, buried in their phones, searching like crazy for “Pokemon.”

Social Media

New Ways to Control Your Experience on Twitter

We’re introducing some new features that will give you more control over what you see and who you interact with on Twitter, rolling out to everyone in the coming days. Here’s what’s new:

Facebook’s News Feed Turns 10

A decade ago, a group of engineers released the most important invention in the history of the social web. They thought it could be big. They had no idea.

Apple Weighs iPhone Video Editing App in Renewed Push on Social

Apple Inc., seeking to capitalize on the popularity of social networks, is developing a video sharing and editing application and is testing new related features for its iPhone and iPad operating systems.

No Filter: DJ Khaled and the FTC’s Snapchat Problem

No one has been more influential to Snapchat culture than DJ Khaled. An Adweek cover story on the famous rapper deemed him the “King of Snapchat” in February. One month later, Emmanuel Seuge, senior vice president for content at Coca-Cola, called him the same in a cover story in Bloomberg Businessweek.

 

The Lost Infrastructure of Social Media

More than a decade ago, the earliest era of blogging provided a set of separate but related technologies that helped the nascent form thrive. Today, most have faded away and been forgotten, but new incarnations of these features could still be valuable.

Conversions

Responsive Design is Killing Two-Thirds of Your Conversions. Here’s How to Fix It.

Allow me to start with a quick summary of this article: There’s a 270% gap in conversions between desktop and mobile, because mobile websites suck and we’re all doing it wrong.

How Tweaking Your Microcopy Can Instantly Boost Your Conversions

So you want to boost your conversions. You’re probably thinking of your headlines, your layout, your copy. You know, the big conversion generating stuff. Maybe you want to try a more attention-grabbing headline, maybe you want to rearrange your layout to follow user eye movement patterns.

Why Your Lazy Attempts at Copy are Killing Your Conversions

This is the greatest article you’ll ever read. Everything you’ve read in your life until this point pales in comparison to the wondrous insights you’re about to experience.

How to Double Your Conversions With One Simple Trick

Imagine for a moment: you go to a local car dealership because you feel like you’re ready to buy a car. There’s an expansive lot with various models in every color. It’s hard to decide what you want, and you have some questions. But there are no sales people.

Backlinks

The Noob Friendly Guide To Link Building

Links have long been one of the primary factors used by Google and other major search engines to rank websites and pages. Which means, if you want to rank in search, you’re going to have to build links.

A Guide From Link Building to Link Earning

To build a high-quality backlink profile, you need to stop working on building links and start working on earning links. Real talk: Link earning is about creating trustworthy, awesome content and promoting it like crazy…you know Beyoncé style.

How to Conduct a Simple Backlink Audit (and Save Your Site from a Google Penalty)

When it comes to backlinks, there’s one simple fact that’s still true: the more quality backlinks a website has, the higher its chances of earning good rankings.

Link Juice: Improving Google Ranking with Links

Any discussion of using links to improve your search engine rankings starts with link juice. What is link juice? Link juice is the term used in the SEO world to refer to the value or equity passed from one page or site to another.

E-Mail

Perfecting the Pitch: 26,000 Pitches Reveal What Editors Want

Confession: I spend a majority of my day agonizing over pitches, so much so that I’ve actually had dreams (or perhaps nightmares) about them.

Combining Email and Facebook for a Dynamite Ecommerce Marketing Campaign

Most people view email marketing and social advertising as two separate entities, and I’ll be honest, I used to think that as well. However, I’ve discovered that combining multiple different avenues for a coherent marketing campaign yields some pretty impressive results.

The Future of Email Marketing is Already Here

You know, we email marketers can be a pretty conservative lot. There are good reasons for that. First, the limitations of email standards and client software mean we don’t often get to push the envelope, technically speaking.

5 Ways to Organize Email Marketing to Achieve Higher ROI

I like to say that email marketing is like a headed cabbage. It might seem like a simple concept, but it has many layers.

To end this month, we’ll get meta and leave you with Homer Simpson learning about marketing.

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