Link Tools

Backlink Checker Tool
Check how many backlinks you have to your website with the Backlink Checker Tool. What is a Backlink? A backlink is simply a link to your website from another site. The term backlink is a short phrase for a website linking back to yours. When another website links to you - from a blog, article, or somewhere on their website - search engines spiders pick up the link and include it in their index. As more sites link to your domain, search engines are more likely to crawl your website, rank you better for related terms, and generally give your site more authority in their algorithms. Why Keep Track of Backlinks? The number of links to your website can be an indicator of the authority your site has, its performance in search engines, and how popular it is in general on the World Wide Web. Every search engine handles backlinks a little differently. For example, Google reports only on a select handful of links that are considered to be permanent backlinks. However, Yahoo! tends to report on the actual number of links to your website, without filtering the results as much. For this reason, Yahoo can be a more accurate indicator of how many actual backlinks your website has at any given time. The Backlink Checker Tool retrieves the number of backlinks as reported by Yahoo, and when combined with other search metrics, can be a very useful indicator of a site's general popularity and the growth of backlinks over time.

Link Analyzer Tool
The Link Analyzer Tool breaks down incoming and outgoing links for any URL. This tool will provide the URLs, anchor text and nofollow information for every link found. What is the Difference Between Inner Links and Outgoing Links? An inner link is a just a link to another page on the same domain. For example, you might have links in your menu to an About page, Contact page, blog post, etc. Each of these links points to the same domain (your website), and is therefore considered an inner link. Outgoing links are links from your website pointing to another domain. For example, if you linked to a friend's website from your Links page this would be considered an outgoing link - since you are linking from your domain (yourdomain.com) to another domain (yourfriend.com). How Can the Link Analysis Tool Help in SEO? The link analyzer helps you determine the ratio between inner links and outgoing links for any domain. Typically, too many outgoing links can be unhealthy for a website's search performance. There are many factors, but it's often wise to refrain from a huge number of outgoing links compared to inner links. The tool is especially useful for researching other websites that link to you, since it provides information on the anchor text being used as well as nofollow tags which can impact the strength of a backlink.

Link Extractor Tool
Our Link Extractor Tool will extract all of the outgoing links from the domain of your choice. This tool crawls any URL and provides a clean list of links that you can use for your SEO and website analysis. What is an Outgoing Link? An outgoing link is a link pointing to different domain. For example, this link is an outgoing link because it points from this domain to www.google.com. It is only considered an "outgoing link" relative to the page the link is on. The previous example would also be considered a "backlink" for www.google.com. What Can I do With Extracted Links? Instead of providing a formatted report on inner links and outgoing links like our link analysis tool, the link extractor provides a plaintext list of all outgoing links. This list can be used to research competitor sites and determine what kind of links they have, who they are linking to, and how many outgoing links they have. Or it can be used for on-site search engine optimization analysis to review the websites you are linking to. The number of outgoing links you have on your website can be a factor in SEO, as well as the quality and type of sites that you link to.

Link Popularity Checker Tool
The Link Popularity Checker Tool tells you how popular your links are in the major search engines. What is Link Popularity? Link popularity is how often a link to a given website occurs in search engine indexes. It doesn't necessarily indicate the performance of a website directly, but it is a sign of how many and how often other sites are linking to a domain. What Can Link Popularity Tell Us? Backlinks are a significant factor in how search engines determine the authority of your website. The sheer number of links is not always the most important factor, but it is a useful indicator of a website's popularity in search engines. Other link factors play a huge role in actual search engine performance. Authority, relevance, and age of the website's linking to you dominate search engine algorithms, but simply understanding how many links are being indexed by the search bots can be a great indicator for SEO. Sudden changes in the number of links to a domain can signify a recent growth in popularity, or potentially a change in the search bots behavior. Likewise, a sudden drop in link count can signify a decrease in popularity, or a possible problem with your website being indexed. These data items can be used in SEO analysis in conjunction with other analytics to monitor the health of any domain or get a basic idea of the site's strength and popularity.

Link Suggestion Tool
Our Link Suggestion Tool helps you find new backlinks for your site. Building high quality backlinks is usually a cornerstone of search marketing and good SEO. It's not always the best strategy to just get lots of links anywhere you can - this can lead to a lot of poor quality backlinks and unsubstantial growth. Finding similar websites of high quality can aid in discovering the best partners to trade links with, blogs or communities to participate in, and other sources of backlinks that don't sacrifice quality or require unsavory link acquisition techniques. What Kind of Sites Will I Find? The link suggestion tool lets you provide a keyword or phrase to narrow down your topic. For example, if you're looking for websites related to shoes, you could enter "shoes", "sneakers", "boots", "buy shoes" or any combination of related terms to search on websites that are similar to yours. The search type will narrow down the results further by eliminating sites that don't specifically use your keyword in the content or title. Using quotes will perform a hard search for phrases using multiple words. The search text list most of the common phrases that serve as "flags" for a website accepting link submissions, allowing commenting, or accepting link trades. Browsing through these flags can identify specific websites that are prime candidates for following up on for link building strategies.

Multiple Backlink Checker Tool
Use our Multiple Backlink Checker to analyze link popularity for more than one website at once. Why Check Backlinks? As search bots crawl the Web and pick up new links, they add a count of links to their index that can affect how your domain is ranked in SERPs. Each search engine handles their index a little differently, for example Google is more frugal with the number of links they might report, whereas Yahoo is typically more accurate as to the sheer number of links they discover. The number of backlinks for any particular domain can correlate to the popularity and performance of a website. As you would expect, a large number of links to a website generally means a more popular site. However, in SEO the sheer quantity of backlinks is not the only factor. It is almost always better to have a handful of links from high authority websites, instead of thousands of links from unpopular, unrelated websites. So, why pay attention to link popularity? The number of backlinks alone won't tell you how well a site will perform in search engines, but it can be a useful indicator of growth and popularity. Combined with other details of a website's performance it is wise to know how many links are out there for a website.

Nofollow Finder Tool
Find links with the "nofollow" tag using our nofollow finder tool. What is the "nofollow" tag? Links sometimes include an extra attribute in the HTML that has been coined the "nofollow" tag. By adding the attribute rel="nofollow" to a link, a webmaster indicates that the link is not necessarily a trusted site, or that the outgoing link has not been reviewed or validated for the website. Most major search engines started promoting the nofollow tag for webmasters to use on all paid links as well as unvalidated outgoing links, as a way for the search bots to sort through which links are "organic" and which links might be there because they were paid for, spam, etc. In this way search algorithms can give links with nofollow tag less weight and, in general, resulting in less benefit to search performance. A link with the nofollow tag might not carry the same weight as a normal link, but currently most search engines do still crawl these links and factor them into their results. However for SEO it can be very useful to determine if a link has the nofollow attribute, since it might adversely affect the strength of the link in regards to search performance. The nofollow finder tool will extract all outgoing links from a domain and tell you which ones are using nofollow.

Reciprocal Link Checker Tool
The Reciprocal Link Checker Tool will check a list of websites to see if they are actually linking back to your domain. What is a Reciprocal Link? A reciprocal link is basically just a mutual link. Some site owners might link to a partner site that in turn links back to them. Link exchanges and online partnerships have long employed reciprocal links, but sometimes the website that is supposed to be linking to you will remove the link without you knowing. This tool will verify which sites are linking to a domain, and how many links there are. If you are exchanging links, have an agreement or sponsorship of some kind, or otherwise expect a backlink from one or more websites, this can save you all the time of manually checking each site. By crawling each website URL that you provide and searching for links back to your domain, this tool can tell you exactly how many links each URL has pointing to your site. Especially for larger SEO campaigns that are tracking dozens of other sites reciprocal links, this will quickly report on which sites are still linking without taking a lot of time.