The Northcutt Blog


Facebook Updates Its News Feed: Now You Can Tell Them What You Want To See

Facebook has always maintained that when it comes to the News Feed, they want to “show you the stories that matter most to you.” In the past that meant ranking the stories and posts that you see “based on how interesting [they] believe they are to you: specifically, whom you tend to interact with, and…

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Five Content Creation Mistakes You Need To Avoid

Believe it or not, content creation isn’t simply a matter of sitting down and hammering out whatever comes to mind. There’s actually a sort of science to it, meaning it can be a pretty difficult process if you go in without knowing what you’re doing. There are plenty of areas where you can stumble –…

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Want To Be A Better Content Creator? Devise A Creation Process

As I established in a previous piece, everyone’s creative process is a little bit different. I’m a night owl, myself – I do my best work to music when most decent people are asleep. Figuring out your own unique approach to content creation is vital if you’re to succeed. That isn’t the only thing you…

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The 7 C’s of Internet Popularity, Part 2: Celebrities

In my last post, I kicked off a 7 part series to examine 7 of the most influential factors on internet popularity. The series was inspired by my post on The Novelty Bubble, a term I coined to describe the confluence of brain quirks and algorithms that limit our view of the world to that…

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Why Delivery Is Every Bit As Important As Content

This week, I’m going to kick things off with a story. Picture two musicians. One is a virtuoso; the most talented musical mind since Mozart. The other is well above average, but much less talented than his peer. You’d expect that the first musician will be the more successful of the two, right? You’d be…

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Of Llamas and Dresses: The Twitter Conundrum

If Twitter was ever going to go under, users of the social network would almost certainly beat the company in breaking the news. This irony is representative of the struggles Twitter faces as it tries to define (or redefine) itself. The recent announcement that Twitter CEO Dick Costolo would be stepping down at the end of…

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Apple’s Content Blocking Plans Cement What You Should Already Know About Online Advertising

Amidst all the hubbub and buzz generated by Apple’s worldwide developer conference on June 8, one very interesting tidbit stands out. According to documentation released for iOS 9 after the conference’s end, Safari will soon include functionality that allows developers to block “cookies, images, resources, pop-ups, and other content.” In other words, Apple has all…

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9 Unique Tips to Grow Your Store’s Online Presence With Social Media

The following is a guest post by Catalin Zorzini, founder of Ecommerce Platforms, a blog about ecommerce and marketing. Catalin Zorzini likes hot soup and hot jazz. His views do not necessarily reflect those of Northcutt Consulting Group, LLC.  You setup your social media accounts, maybe Facebook, Twitter and Pinterest, but it’s been a few…

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May’s Best SEO, Social Media, and Content Marketing Articles

New flowers, new SEO periodic table, and a new Social Media Marketing Industry Report. May was a busy month in the world of inbound marketing. Now that you’ve had a chance to see the results of “mobilegeddon” and Google’s quality update come in, it’s time to get back to the grindstone and keep your site…

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Five Tools You Can Use To Improve Your Writing

I’m of the mind that no matter how good you are, there’s room for improvement. There’s always something you could be doing more efficiently, more effectively, or more skillfully. If you don’t spend every day trying to better yourself, you’re stagnating. What I’m trying to say is that as a content creator, you should always…

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