The Northcutt Blog


Why Delivery Is Every Bit As Important As Content

This week, I’m going to kick things off with a story. Picture two musicians. One is a virtuoso; the most talented musical mind since Mozart. The other is well above average, but much less talented than his peer. You’d expect that the first musician will be the more successful of the two, right? You’d be…

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Of Llamas and Dresses: The Twitter Conundrum

If Twitter was ever going to go under, users of the social network would almost certainly beat the company in breaking the news. This irony is representative of the struggles Twitter faces as it tries to define (or redefine) itself. The recent announcement that Twitter CEO Dick Costolo would be stepping down at the end of…

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Apple’s Content Blocking Plans Cement What You Should Already Know About Online Advertising

Amidst all the hubbub and buzz generated by Apple’s worldwide developer conference on June 8, one very interesting tidbit stands out. According to documentation released for iOS 9 after the conference’s end, Safari will soon include functionality that allows developers to block “cookies, images, resources, pop-ups, and other content.” In other words, Apple has all…

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9 Unique Tips to Grow Your Store’s Online Presence With Social Media

The following is a guest post by Catalin Zorzini, founder of Ecommerce Platforms, a blog about ecommerce and marketing. Catalin Zorzini likes hot soup and hot jazz. His views do not necessarily reflect those of Northcutt Consulting Group, LLC.  You setup your social media accounts, maybe Facebook, Twitter and Pinterest, but it’s been a few…

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May’s Best SEO, Social Media, and Content Marketing Articles

New flowers, new SEO periodic table, and a new Social Media Marketing Industry Report. May was a busy month in the world of inbound marketing. Now that you’ve had a chance to see the results of “mobilegeddon” and Google’s quality update come in, it’s time to get back to the grindstone and keep your site…

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Five Tools You Can Use To Improve Your Writing

I’m of the mind that no matter how good you are, there’s room for improvement. There’s always something you could be doing more efficiently, more effectively, or more skillfully. If you don’t spend every day trying to better yourself, you’re stagnating. What I’m trying to say is that as a content creator, you should always…

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The 7 C’s of Internet Popularity, Part 1, Conspiracy Theories

Last month, I described a problem with the internet that I coined “the Novelty Bubble.” I argued that three factors have combined to create a perfect storm of misinformation on the internet: The innate human tendency to latch onto and share information that is new and emotionally intense The ease of sharing information, without even…

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Should Your Business Create Content, Or Simply Share It?

I like to think it’s common knowledge that if you’re marketing your business online, content is one of your top priorities. Pop up ads are the most hated form of advertising ever dreamed up (so much so that their inventor has publicly apologized for their existence), and you’re likelier to survive a plane crash, get…

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Why Advice On How To Create Content Can Only Take You So Far

If you’re like most people, then you’ve probably read at least one piece dictating how you should create content. There’s no shortage of advice to that effect, after all. The web’s filled with people who believe their creative process is the right one. Here’s the thing that makes all this disparate advice confusing – none…

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Content Creators: Always Check Your Facts

There’s an old saying in tabloid journalism: “never let the facts get in the way of a good story.” Unfortunately, it seems like lately, the line between tabloids and legitimate publications is starting to become a little blurred. I’m going to come right out and say it: if you’re a content creator, you need to make…

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