The Northcutt Blog


Bridging The Gap Between Content Marketing And Web Design

A piece written by Business 2 Community’s Ashley Taylor Anderson recently piqued my interest. It concerns a divide that all-too-often happens in the world of web marketing. I’m speaking, of course, about the antagonism that frequently rises between web designers and content creators. I’ve spent my fair share of time working with web designers. For…

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Fox’s On Demand Advertising Is A Definite Step In The Right Direction

Starting this week, Fox rolled out a new digital advertising model for its Internet platforms. Previously, fans watching the network’s shows online were treated to an ad structure more or less identical to what they’d find on TV – ten minutes of ads total, stretched out across the entire runtime. Now, however, they’re trying something…

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What Marketers Can Learn From Bethesda’s Fallout 4 Ad Campaign

Game developer Bethesda hit fans hard in June. Towards the beginning of the month – and only a few weeks before the global Electronic Entertainment Expo; the largest conference in gaming – it slammed down one of the most exciting announcements it’s made in a while: a new installment in the immensely popular Fallout series….

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What’s Google Shooting For With Its Alphabet Reboot?

A couple weeks back, Google made a pretty stunning announcement to the world: it’s being rebranded. The company that essentially invented the world of search engine marketing; the company that owns Android and YouTube and scores of other highly-successful ventures is undergoing a reorganization and renaming the broader company (not the search engine and some…

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August’s Best SEO, Content Marketing, and Social Media

Since our last roundup, had the most successful post in the history of our site. So that was cool. Our Google Ranking Factors list, which we have included below, includes a number of filters to help you work your way through the noise and separate SEO fact from fiction. Check it out when you get…

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How Often Should You Update Your Site’s Appearance?

I’ll be frank here. I’m a writer, not a graphic designer or web designer. I just sort of hammer words down onto a page, and hope they look pretty when they finally get published. Even so, the other day I had a thought. See, the Internet is all about making a great first impression –…

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hotdogemoji coalition

How a Small Hot Dog Shop (Almost) Started the Hot Dog Emoji

UPDATE: Hot dog emoji will be part of iOS 9.1. Read more information on the monumental decision here. Thanks to everyone who made this happen! A good idea is often the lucky result of a chain of random events and just the right amount of motivation to see it through. And maybe, just maybe, a couple of beers…

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Five Things Celebrities Can Teach Us About Reputation Management

Today, we’re going to try something a little different. We’re going to take a look at a few celebrities, and how they’ve engaged with the digital world around them. I’m going somewhere with this, trust me. See, here’s the thing about superstars. They didn’t get to where they are solely by accident. On some level,…

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ranking architect

The Trouble with Ranking Factor Lists

Alphabet, Inc. chairman Eric Schmidt told us Google ranks sites based on 200 factors. But then he told us that those signals were super secret.   Bing, in kind, said that they rank by 1,000 factors. And Google responded saying basically that they meant 10,000.   All the while, SEO professionals have been dreaming up…

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Turns Out Google’s Hiring An SEO Expert To Improve Its Own Rankings

And now, for some of the most bizarre news you’ll likely hear today – Google is looking to hire an SEO manager. No, they aren’t looking to bring someone on board to help them improve their algorithms or further optimize their search engine. They’re legitimately looking for help improving the SEO of their product pages.

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