Should You Create Content In Multiple Mediums?

I recently came across a piece on Copyblogger put together by Pamela Wilson and titled Seven Lessons Learned From Three Years of Content Creation. All the advice she gives in the piece is undoubtedly sound, from planning your content ahead to batch writing to connecting with your audience. One point of hers in particular got…

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What Tumblr Can Teach Us About Content Creation

It’s easy to overlook Tumblr. The microblogging site doesn’t have the easy demographic information or advertising revenue of Facebook, nor does it have the stream-of-consciousness communication style of Twitter. It’s a social network that’s kind of hard to categorize; a lump sum of pictures, video, blog posts, and random thoughts. It also may be one…

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Want to work in marketing? No marketing degree required

So you finally graduate from college. But then you decide that your major just wasn’t really your true calling. Maybe you’re stuck on a career path that isn’t going in the direction you want it to. And you’ve decided you want to work in the booming business of marketing! Don’t worry, you can still get…

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February 2015’s Best SEO, Social Media, and Content Marketing

After a slow start to the year, Google has started making some moves in 2015. Recently, there was the announcement that tweets would be indexed in real time, as well as the news that Google wants to start ranking pages based on “truthfulness.” We’ve said it before and we’ll say it again, the true skill of any…

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Is Pair Writing A Worthwhile Pursuit For Your Blog?

I’ve been a writer for most of my life; ever since I was old enough to pick up a pen. In all the time I spent putting together essays, stories, articles, press releases, and a whole host of other content types, I’ve generally worked alone. I’ll sit down, do my research, pump out an article,…

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Is Dividing Your PageRank Really a Bad Thing? (With Math!)

If there is just one piece of jargon that has destroyed the SEO industry’s understanding of PageRank, it’s got to be “link juice.” Never have two words uttered is succession created so many misconceptions. (In shame, I have to admit I’ve probably used this evil incantation at some point in the past.) Here’s the truth:…

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The Most Important Question You Need To Ask Yourself As A Content Creator

If there’s one thing I’ve noticed about content marketing – one common flaw I’ve picked up on where content strategy is concerned – it’s that way too many businesses hammer out articles and media without any clear idea of their reasons for doing so. Sure, they know they want to bring more traffic to their…

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How Google’s Knowledge-Based Trust Algorithm Works

By now you’ve probably heard the news: Google is working on an algorithm, not yet incorporated into the search engine, that would allow them to score web sources based on their trustworthiness. That is, all else being equal, if one webpage or site has a reputation for producing factually accurate information, it will be more…

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Five Steps For The Creation Of An Awesome Infographic

It seems so easy on paper. Put together an infographic detailing a bunch of awesome facts related to your industry or brand, and you’ll pull in a ton of traffic to your site. People will share it, talk about it, and ultimately trace it back to you. Well, here’s the thing. If infographics were super…

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How To Get In Google’s Rich Answer Box

The following instructions apply if you are trying to get included in a rich answer box for a “how to” style query. It’s up to Google whether or not they choose to display an answer box, but if they do, the rules below seem to apply under most circumstances. See my evidence listed after the…

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