Digital Marketing Blog

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Site Architecture: 4 Changes You Can Make Now [Tactic Tuesdays]

Last week we talked about how to update your site architecture in line with your core keyword strategy. This week I’d like to dive a bit deeper into site architecture and a few changes you can make right now to better optimize it for SEO. This borrows heavily from our site architecture audit checklist, so…

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keys

Site Architecture & Core Keywords: Get Optimized In 3 Steps [Tactic Tuesdays]

Last week we talked about how to identify your core keywords. This week, let’s talk about some changes you can make to your site architecture to make sure it’s optimized for those keywords. What follows is borrowed in large part from our comprehensive Website Architecture SEO Audit Checklist, with 51 actionable checks. 1. Check And…

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Core Keywords: Determining Risk & Reward [Tactic Tuesday]

Core keywords define what your site is about. They are a starting place for stemming off almost endless subtopics, they are your most valuable keywords, and they should be one of the major focuses of your site’s navigation and architecture. Here’s how to go about finding out what they are. 1. Start With Your Existing…

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A Digital Marketing Foundation

Every great digital marketing effort combines three things. It doesn’t matter if the brand is B2B or B2C.  E-Commerce or brick & mortar.  They are: Foundation Funnel Flywheel Everything our agency does revolves around this, and today, we’re talking foundations.  How we build them.  And how you can build one for your business too (with…

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Query Strings & SEO: How To Check For and Fix Issues [Tactic Tuesday]

Let’s talk about query strings, how they can cause problems for SEO, how to find them, and how to fix the SEO issues. What Query Strings Are, And Why They’re A Problem For SEO Query strings, also called URL parameters or URL variables, are the parts of a web address that comes after a question…

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December 2016’s Best Inbound Marketing Ideas

2016 was quite a year. We’ll say it again. The Cubs won the World Series!! In game seven!! In extra innings!! After 108 years!! Moving onto the world of inbound marketing, quite a bit has a changed in the last year. So much so in fact, that we asked some of our expert friends to offer…

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How Did 2016 Change Digital Marketing?

What digital marketing trends stood out in 2016? We asked some key digital marketing experts on what they’ve been seeing. “We incorporated a lot more video in multiple ways in 2016. We’ve added several types of videos, including webinars, shareable series, and support videos, to several of our marketing channels. We definitely weren’t the only…

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detour signs

Fix 301 Redirects For SEO [Tactic Tuesday]

Every time a link passes through a redirect, PageRank is lost through a piece of Google’s algorithm called the “damping factor.” In practice, this means that any time you link to yourself, you want to link directly to the target page, not to a URL that redirects. Here’s how to do that, if your site…

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mountain guide

Developing Content Guidelines [Tactic Tuesday]

Most companies fully understand their content needs to be good. Content strategies that fail typically do so on the systemic level. Processes, audiences, and goals are ill-defined. Fixing this starts with a clear set of content guidelines. Use the template below to get a concrete start on your own. The Purpose of Content Guidelines Develop a clear…

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calendar

How To Structure And Use A Content Calendar [Tactic Tuesday]

Let’s talk about why you need a content calendar, how ours are put together, and a bit about viewing them as part of a larger process. Download our content calendar Excel template here. (The example posts are fake. This is obvious, but yes, they are.) Why You Need A Content Calendar Your team, clients, and…

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