The Northcutt Blog

ranking architect

The Trouble with Ranking Factor Lists

Alphabet, Inc. chairman Eric Schmidt told us Google ranks sites based on 200 factors. But then he told us that those signals were super secret.   Bing, in kind, said that they rank by 1,000 factors. And Google responded saying basically that they meant 10,000.   All the while, SEO professionals have been dreaming up…

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Turns Out Google’s Hiring An SEO Expert To Improve Its Own Rankings

And now, for some of the most bizarre news you’ll likely hear today – Google is looking to hire an SEO manager. No, they aren’t looking to bring someone on board to help them improve their algorithms or further optimize their search engine. They’re legitimately looking for help improving the SEO of their product pages.

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Facebook Pages Messaging: Now Page Admins Can Respond Privately To Customers

Facebook’s latest announcement concerns those of you who manage one of the 40 million Pages on Facebook. Facebook’s latest set of admin tools, called Pages Messaging, will soon give Page admins the ability to reply to customer’s comments on posts with a private message. Currently the only option to Page admins when a user reaches…

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July’s Best Content Marketing, SEO, and Social Media

Sorry all you dot-experts out there. In July, Google addressed the confusion around the new gLTDs and ruled they hold no more rankings sway than any other domain extensions. You’ll actually have to earn your expert status the old-fashioned way if you want the rankings that come along with it. Also big news from July…

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Social Media Lessons from The Wire

The Wire  is unarguably the greatest television show ever produced. It has been described as Dickensian by many and I agree. It is the most nuanced, complete, uncompromising, and honest portrayal of an American city that has ever invaded our televisions. David Simon addresses the urban experience in Baltimore with a deft wit and poignant observation reminiscent of Dickens’…

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5 Reasons We’re So Obsessed With List Headlines

If you look at the most popular articles online at any given moment, there’s a very good chance that they’re of two kinds: news and lists. For some reason, we’re completely obsessed with compartmentalizing our information, splitting it into easily-digestible, numbered lists. Today, I’d like to examine why. What exactly is it about the list…

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inbound marketing

The First Four Years of an SEO Agency

Northcutt always had written in our manual that we believe in transparency. Despite this, it’s been almost two years since I last posted a major company update.   I could give excuses about how much structuring, staffing, and early stage systems design took priority. What matters is that I’m ready to stand behind those words again…

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The 7 C’s of Internet Popularity, Part 3: Comedy

This is Part 3 of a 7 part series on the factors that drive internet popularity. While it should stand perfectly well on its own, you might want to start with Part 1: Conspiracy Theories, or the post that inspired the series: The Novelty Bubble. Whether it’s the second most popular post on Reddit, ever, the…

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blackhawks win

June’s Best Content Marketing, SEO, and Social Media

June was pretty awesome. The Chicago Blackhawks won the Stanley Cup for the third time in six years, cementing their place as a modern sports dynasty. Oh yeah, the Warriors won the NBA championship and some SEO stuff happened as well. But, Blackhawks!!! Disappointingly, the roundup is largely devoid of Blackhawks content, but we still…

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A Look At The Fine Art Of Short Form Content

I’ve said it before, and I’ll say it again – we’re living in a culture of distraction. The attention span of the modern user is shorter than ever before, clocking in at an average of 8.25 seconds as of 2015. Comprehensive marketing pitches and exhaustive articles are rapidly becoming a thing of the past; it’s…

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