The Northcutt Blog

Hand holding smartphone, catching a Pokemon.

July 2016’s Best Inbound Marketing Ideas

As quickly as it came, Summer is almost gone. But not before it brought us the Pokémon GO craze. And before you ask, yes, we included an article that uses Pokémon GO as an example of how to improve your inbound marketing efforts. When you have a moment off from searching for Pokémon, check out this…

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Myth-Busting: Redirects Cause PageRank Decay

One of my earliest SEO wins involves a tale of two sites. The first site dominated the rankings; ranking #1 for “linux hosting” for 3+ years. Hundreds of other high-value, internationally competitive, expensive-as-hell-in-AdWords phrases too. Just killed it, reaching Alexa <40k from 80%+ organic search. The second site, though, that was a mystery. About as…

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Grow Social Media Reach Using Twitter Chats [Tactic Tuesday]

To borrow an old political saying, as Twitter goes, so goes the Twitter chat. A few years ago,  when Twitter was still growing daily users at a healthy rate, Twitter chats were as hot as Hansel. Every organization wanted to run one, and every Tweeter wanted to be in one. They were a sign of…

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June 2016’s Best Inbound Marketing Ideas

Summer has officially started and we’re happy to bring you our first Inbound Marketing Ideas installment of the season. There was one really big story from June. Like 26 billion dollars big. Let that number sink in for a second. Because that’s the amount that LinkedIn sold to Microsoft for.  Amazing. While you ponder that, check…

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How To List All Pages On A Website, In 4 Steps [Tactic Tuesday]

Step 1: Download ScreamingFrog (The Free Version is Overpowered and Awesome) That’s here. I’m not, in general, a fan of browser tools for this kind of thing and the free version of ScreamingFrog is so overpowered that anybody who does anything resembling webmaster or SEO work should have at least that. No that’s not an affiliate link, I just…

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May 2016’s Best Inbound Marketing Ideas

Every month, there is one news story that just stands out above the rest. This month? Instagram’s logo change has been on everyone’s minds. What were your thoughts on the major update? While you ponder that, check out this month’s best SEO tips, content marketing advice, social media stories, and all the other info you’ll…

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Success is Not a Commodity

Everybody wants to be “successful”. Whatever that means to you. As the owner of a marketing agency, people knock at my door demanding that I sell them some hot, guaranteed success probably a little more often than it happens to you. So allow me to use this experience to dispense what I’ve learned about success-…

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The Only Guide To Social Media Image Sizes You Need To Bookmark

The phrase “a picture is worth a thousand words” has never been more true than in the fast-pace, quick-scrolling, often-changing world of social media. That one image that you pick for your post might be the only impression you get to make on a potential customer, so the last thing you want is for that…

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April 2016 Inbound Marketing Roundup

April Fools’ Day has definitely turned into a marketing holiday of sorts. And as such, every year there are tons of brand missteps. In 2016, Google may have led the way with an April Fools’ joke that was just a bit too convincing. All joking aside, there was a ton of great content and important news from around…

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March 2016 Inbound Marketing Roundup

Since our last roundup, Twitter and Instagram have made, or started to make, the transition to an algorithmic timeline along with Facebook. Who’s next, Snapchat? In the world of online advertising, ad blockers continue to be at the crux of one of the great debates of our time. For the rest of the news from…

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