The Northcutt Blog

5403052781_b7fde4deb9_o

The Complete, Step-By-Step Guide To Your Business Facebook Page (with Pictures)

Did you know that over 1.4 BILLION people currently use Facebook? For many, Facebook has become an integral component of their inbound marketing strategy and a key part of their social media outreach. Yet, as more and more Facebook features change, so does the process of setting up a page. With so many new components,…

Continue reading


picjumbo.com_HNCK8349

The Complete, Always Current Guide to Instagram Marketing

Over the last few years, Instagram has gone from a small app that many marketers thought had a minimum reach, to over 200 million monthly active users (MAUs), making it the fastest growing social network on the planet. Even though Instagram’s MAU numbers are still much lower than other social networks, that is no excuse not…

Continue reading


2015

2015’s Best Inbound Marketing Content

To end 2015, we put together a roundup that included some of our favorite SEO, Content Marketing, Social Media, Conversions, Backlinks, E-Mail, and Online Advertising articles from the last twelve months. Check out 2015’s most epic content from around the industry as well a couple of standouts from our own blog. If you’d like to skip directly…

Continue reading


chicago plow

December’s Best Inbound Marketing Content

So this month, you’ll notice some changes in the roundup. Traditionally, we have kept it simple and categorized posts in SEO, Content Marketing, and Social Media sections. After a few years of doing this, we’ve found that those categories are a bit limiting to the knowledge we’re trying to share with our readers. With that…

Continue reading


super blood moon

October’s Best SEO, Social Media, and Content Marketing

This iteration of the roundup is a bit late, so we’ll be including the best of October as well as a few articles from the first half of November. Since our last roundup, Google announced the existence of RankBrain, mobile searches outnumbered desktop searches at Google for the first time, and there was a Super…

Continue reading


notes-933111_1920

How Many Outbound Links Per Word or Page? [Original Study]

If you google for an answer to how many outbound links you should be seeing on your pages, most answers fall into one of these categories: However many is most useful for users (okay, yeah, there’s truth there, but it’s not very useful, and everybody knows it’s not what you’re looking for) Less than 100,…

Continue reading


SEO checklist

Introducing the 1,200-step Inbound Marketing Audit

In September, we released our fact-checking resource of 260+ Google ranking factors, ranging from outright myths to facts that were directly confirmed and verified by testing. It did really well. But the biggest complaint, which is actually the same complaint that I see towards basically every piece of content on SEO, content marketing, and so-forth,…

Continue reading


growing plants

How We Multiplied Traffic by 5X in a Month using One Piece of Content

In July, I shared an update an update that foreshadowed a pivot around here. One where we would focus more on web traffic. I also shared our own traffic graph spanning the course of four years. Here it is again: It goes up, which I’d expect from well-executed content marketing. When you publish and promote…

Continue reading


leaves

September’s Best SEO, Content Marketing, and Social Media Content

This month we’re making a change in the roundup. From here on out, we will be ending each monthly collection of articles with some sort of Simpsons tribute video. After all this time, they’ve earned permanent “Best of” status. Getting to the SEO, content marketing, and social media worlds, there was a lot of epic…

Continue reading


leo-350690_1280

Looking To Appeal To Your Audience? Check Your Attitude First

Let’s face it – the Internet is a very angry place. From the vitriol present in pretty much any average YouTube comment thread to the concerted harassment campaign directed at former Reddit CEO Ellen Pao, rage and indignation seem to be two of the default emotions online, and negativity seems to be a fact of…

Continue reading