The Northcutt Blog


What Can You Do If You Get Hit With A DMCA Takedown Notice?

A few weeks back, I wrote about the story of Straight Pride UK, the now-defunct hate group that filed a fraudulent DMCA takedown request against an independent journalist. In that piece, I discussed the fact that the DMCA, though a tool designed to protect copyright, seems to be used far more often as a weapon…

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5 Reasons We’re So Obsessed With List Headlines

If you look at the most popular articles online at any given moment, there’s a very good chance that they’re of two kinds: news and lists. For some reason, we’re completely obsessed with compartmentalizing our information, splitting it into easily-digestible, numbered lists. Today, I’d like to examine why. What exactly is it about the list…

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inbound marketing

The First Four Years of an SEO Agency

Northcutt always had written in our manual that we believe in transparency. Despite this, it’s been almost two years since I last posted a major company update.   I could give excuses about how much structuring, staffing, and early stage systems design took priority. What matters is that I’m ready to stand behind those words again…

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The 7 C’s of Internet Popularity, Part 3: Comedy

This is Part 3 of a 7 part series on the factors that drive internet popularity. While it should stand perfectly well on its own, you might want to start with Part 1: Conspiracy Theories, or the post that inspired the series: The Novelty Bubble. Whether it’s the second most popular post on Reddit, ever, the…

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blackhawks win

June’s Best Content Marketing, SEO, and Social Media

June was pretty awesome. The Chicago Blackhawks won the Stanley Cup for the third time in six years, cementing their place as a modern sports dynasty. Oh yeah, the Warriors won the NBA championship and some SEO stuff happened as well. But, Blackhawks!!! Disappointingly, the roundup is largely devoid of Blackhawks content, but we still…

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A Look At The Fine Art Of Short Form Content

I’ve said it before, and I’ll say it again – we’re living in a culture of distraction. The attention span of the modern user is shorter than ever before, clocking in at an average of 8.25 seconds as of 2015. Comprehensive marketing pitches and exhaustive articles are rapidly becoming a thing of the past; it’s…

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Facebook Updates Its News Feed: Now You Can Tell Them What You Want To See

Facebook has always maintained that when it comes to the News Feed, they want to “show you the stories that matter most to you.” In the past that meant ranking the stories and posts that you see “based on how interesting [they] believe they are to you: specifically, whom you tend to interact with, and…

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Five Content Creation Mistakes You Need To Avoid

Believe it or not, content creation isn’t simply a matter of sitting down and hammering out whatever comes to mind. There’s actually a sort of science to it, meaning it can be a pretty difficult process if you go in without knowing what you’re doing. There are plenty of areas where you can stumble –…

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Want To Be A Better Content Creator? Devise A Creation Process

As I established in a previous piece, everyone’s creative process is a little bit different. I’m a night owl, myself – I do my best work to music when most decent people are asleep. Figuring out your own unique approach to content creation is vital if you’re to succeed. That isn’t the only thing you…

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The 7 C’s of Internet Popularity, Part 2: Celebrities

In my last post, I kicked off a 7 part series to examine 7 of the most influential factors on internet popularity. The series was inspired by my post on The Novelty Bubble, a term I coined to describe the confluence of brain quirks and algorithms that limit our view of the world to that…

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