The Northcutt Blog

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Success is Not a Commodity

Everybody wants to be “successful”. Whatever that means to you. As the owner of a marketing agency, people knock my door demanding that I sell them some hot, guaranteed success probably a little more often than it happens to you. So allow me to use this experience to dispense what I’ve learned about success- not…

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The Only Guide To Social Media Image Sizes You Need To Bookmark

The phrase “a picture is worth a thousand words” has never been more true than in the fast-pace, quick-scrolling, often-changing world of social media. That one image that you pick for your post might be the only impression you get to make on a potential customer, so the last thing you want is for that…

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April 2016 Inbound Marketing Roundup

April Fools’ Day has definitely turned into a marketing holiday of sorts. And as such, every year there are tons of brand missteps. In 2016, Google may have led the way with an April Fools’ joke that was just a bit too convincing. All joking aside, there was a ton of great content and important news from around…

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March 2016 Inbound Marketing Roundup

Since our last roundup, Twitter and Instagram have made, or started to make, the transition to an algorithmic timeline along with Facebook. Who’s next, Snapchat? In the world of online advertising, ad blockers continue to be at the crux of one of the great debates of our time. For the rest of the news from…

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February 2016 Inbound Marketing Roundup

Here’s our first roundup of 2016 specific content. So far this year, the fate of Twitter has been a topic of serious discussion in the social media world, content marketing looks poised for even more growth, and SEO is set to change yet again. Big surprise :) In the articles below, we’ll help get you ready for…

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The Complete, Step-By-Step Guide To Your Business Facebook Page (with Pictures)

Did you know that over 1.4 BILLION people currently use Facebook? For many, Facebook has become an integral component of their inbound marketing strategy and a key part of their social media outreach. Yet, as more and more Facebook features change, so does the process of setting up a page. With so many new components,…

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The Complete, Always Current Guide to Instagram Marketing

Over the last few years, Instagram has gone from a small app that many marketers thought had a minimum reach, to over 200 million monthly active users (MAUs), making it the fastest growing social network on the planet. Even though Instagram’s MAU numbers are still much lower than other social networks, that is no excuse not…

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2015’s Best Inbound Marketing Content

To end 2015, we put together a roundup that included some of our favorite SEO, Content Marketing, Social Media, Conversions, Backlinks, E-Mail, and Online Advertising articles from the last twelve months. Check out 2015’s most epic content from around the industry as well a couple of standouts from our own blog. If you’d like to skip directly…

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December’s Best Inbound Marketing Content

So this month, you’ll notice some changes in the roundup. Traditionally, we have kept it simple and categorized posts in SEO, Content Marketing, and Social Media sections. After a few years of doing this, we’ve found that those categories are a bit limiting to the knowledge we’re trying to share with our readers. With that…

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October’s Best SEO, Social Media, and Content Marketing

This iteration of the roundup is a bit late, so we’ll be including the best of October as well as a few articles from the first half of November. Since our last roundup, Google announced the existence of RankBrain, mobile searches outnumbered desktop searches at Google for the first time, and there was a Super…

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